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Brand owned by Wadia Group (India) · about the brand
Pure Magic Choco Tarts
Decode Label Safety Score
How we got 4.5 ShowHide
Reviewed 6 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This biscuit product is a highly processed snack food with significant amounts of added sugar and refined fats, including interesterified vegetable fat which is high in saturated fat. While it contains some beneficial ingredients like wheat bran and cocoa solids, these are present in smaller quantities compared to the primary caloric contributors. It is best consumed in moderation, especially by individuals monitoring their intake of sugar and saturated fats.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Wheat bran
- Cocoa Solids
Highly Processed Snack with Added Sugar and Saturated Fats
This biscuit is a processed food high in added sugar and refined fats, including interesterified vegetable fat which contributes to saturated fat intake. It's suitable for occasional consumption by healthy adults, but those managing sugar or fat intake should be cautious.
Consider this product carefully if you are
- Avoiding certain additives or colours — Refined Palm Oil and Interesterified Vegetable Fat are declared.
Declared allergens: Milk and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 0.9 g · trans fat 0 g per 100 g/ml
Infants under 1
AvoidContains honey, which carries a risk of infant botulism and should be avoided for this age group.
Toddlers & young children (1–5)
LimitHigh in added sugar and sodium, which should be limited in young children's diets to promote healthy eating habits.
Why the score is capped
Highly processed (NOVA) and high total sugar
Rule F-CAP-07
What's good
Contains wheat bran for dietary fiber
Contains cocoa solids with antioxidant properties
Watch out for
High in added sugar
High in saturated fat from refined palm oil and interesterified vegetable fat
Contains undisclosed artificial and nature-identical flavouring substances
Contains gluten (wheat, barley, malt extract)
Raising Agents — lack of transparency on specific additives is a concern.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Palm Oil
Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.
Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)
Palm Oil: regulation, sources and other products →Interesterified Vegetable Fat
Interesterified fat is made by rearranging fatty acids on the glycerol backbone. It is the modern, trans-FREE replacement for partially hydrogenated oil, so — unlike vanaspati — it does not contribute industrial trans fat. It is, however, high in saturated fat, which raises LDL cholesterol and cardiovascular risk with regular high consumption, and some metabolic questions about this fat class remain under research. Judge it on its saturated-fat content, not as a trans-fat source.
Regulatory & scientific authority Source: FSSAI; WHO; EFSA opinions on interesterified fats
Interesterified Vegetable Fat: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Contains refined palm oil and interesterified vegetable fat, both contributing to high saturated fat content, which is a cardiovascular concern.
Claim check
1 claim not supported by label dataFront-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The nutrition information states 0.1 mg of cholesterol per 100g, which is not zero.
The product contains 14g of fibre per 100g, which is considered high.
The nutrition information states 0g of trans fat per 100g.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Refined Wheat FlourREFINED WHEAT FLOUR (MAIDA)
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2.
SugarSUGAR
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3.
Refined Palm OilREFINED PALM OIL
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4.
Interesterified Vegetable FatINTERESTERIFIED VEGETABLE FAT
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5.
Milk SolidsMILK SOLIDS
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6.
Milk Chocolate 4.6%MILK CHOCOLATE (4.6%) [SUGAR, MILK SOLIDS, COCOA BUTTER, COCOA SOLIDS, ANHYDROUS MILK FAT, EMULSIFIER [322(i)] AND NATURE IDENTICAL FLAVOURING SUBSTANCE]
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7.
Wheat BranWHEAT BRAN
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8.
Cocoa Solids 2.6%COCOA SOLIDS (2.6%)
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9.
Malt ExtractMALT EXTRACT
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10.
Raising AgentsSodium carbonates (INS 500), Ammonium carbonates (INS 503), Calcium phosphates (INS 341)RAISING AGENTS [500(ii), 503(ii) & 341(i)]
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11.
HoneyHONEY
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12.
EmulsifiersLecithin (INS 322), Mono- and diglycerides of fatty acids (INS 471), DATEM (INS 472E)EMULSIFIERS [322(i), 471 & 472e]
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13.
Maize StarchMAIZE STARCH
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14.
Barley FlourBARLEY FLOUR
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15.
Iodised SaltIODISED SALT
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16.
Nature Identical & Artificial (Condensed Milk & Dark Chocolate) Flavouring Substances undisclosed flavouringNATURE IDENTICAL & ARTIFICIAL (CONDENSED MILK & DARK CHOCOLATE) FLAVOURING SUBSTANCES.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 360 kcal |
| Protein | 7 g |
| Carbohydrate | 86 g |
| Total Sugars | 22 g |
| Total Fat | 1.8 g |
| Saturated Fat | 0.9 g |
| Trans Fat | 0 g |
| Dietary Fibre | 14 g |
| Sodium | 250 mg |
| Cholesterol | 0.1 mg |
| Vitamin D2 | 18.8 mcg |
| Calcium | 500 mg |
| Iron | 23 mg |
| Vitamin B12 | 1.5 mcg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other biscuits cookies products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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8.6TOTS AND MOMS
Baked Millet Mathri
8.1Roasty Tasty
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7.3Unibic
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What are the ingredients in Pure Magic Choco Tarts?
The label of Pure Magic Choco Tarts lists 16 ingredients, in label order: Refined wheat flour, Sugar, Refined Palm Oil, Interesterified Vegetable Fat, Milk Solids, Milk Chocolate, Wheat bran, Cocoa Solids, Malt Extract, Raising Agents, Honey, Emulsifiers, Maize starch, Barley flour, Iodised Salt, Nature Identical & Artificial (Condensed Milk & Dark Chocolate) Flavouring Substances. Flagged by the analysis: Refined Palm Oil, Interesterified Vegetable Fat, Raising Agents.
Is Pure Magic Choco Tarts safe to eat?
Pure Magic Choco Tarts scores 4.5/10 on Decode Label (Moderate). This biscuit is a processed food high in added sugar and refined fats, including interesterified vegetable fat which contributes to saturated fat intake. It's suitable for occasional consumption by healthy adults, but those managing sugar or fat intake should be cautious.
Why does Pure Magic Choco Tarts score 4.5/10?
Flagged in the score: High in saturated fat from refined palm oil and interesterified vegetable fat. Also noted: High in added sugar. Contains undisclosed artificial and nature-identical flavouring substances.
Who should avoid Pure Magic Choco Tarts?
The points the analysis notes are most relevant to: Individuals monitoring sugar intake; Individuals monitoring saturated fat intake; Those sensitive to artificial flavours; Milk allergy / lactose intolerance; Gluten / wheat sensitivity (coeliac disease).
Is Pure Magic Choco Tarts suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does Pure Magic Choco Tarts contain allergens?
Yes — the ingredient list contains milk (Milk Solids, Milk Chocolate and Condensed Milk & Dark Chocolate) and gluten (Refined wheat flour, Wheat bran, Malt Extract and Barley flour). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Pure Magic Choco Tarts contain milk?
Yes — the ingredient list names Milk Solids, Milk Chocolate and Condensed Milk & Dark Chocolate. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does Pure Magic Choco Tarts contain gluten?
Yes — the ingredient list names Refined wheat flour, Wheat bran, Malt Extract and Barley flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
How much sugar is in Pure Magic Choco Tarts?
22 g of total sugar per 100 g. The label does not declare added sugar separately, so we cannot say how much of it is added.
Are the claims on the Pure Magic Choco Tarts pack accurate?
Decode Label checked 3 claims against the ingredient list and nutrition panel. "NO CHOLESTEROL" — misleading.
Is Pure Magic Choco Tarts vegetarian?
Pure Magic Choco Tarts is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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