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Pure Magic Choco Stars by Britannia — product pack

Pack image shown to identify the product. Decode Label is independent of Britannia and is not sponsored or endorsed by it. Trademarks

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Britannia

Brand owned by Wadia Group (India) · about the brand

Pure Magic Choco Stars

Veg Jain food
3.9 Concerning

Decode Label Safety Score

Score limited by

Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration

No lane-by-lane breakdown: the label doesn't carry what the lanes are scored from.

Score capped: Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration

This biscuit contains refined flour, sugar, and a blend of refined palm oil and interesterified vegetable fat, contributing to a high saturated fat content. The most significant concern is the presence of ammonia caramel colour (E150c/d), which is classified by IARC as a Group 2B possible human carcinogen due to its 4-MEI by-product. While the product offers some cocoa and dark chocolate, these are present in relatively small amounts and do not offset the concerns from the high sugar, refined fats, and the potentially carcinogenic additive. It is not suitable for regular consumption, especially for children or individuals with cardiovascular concerns.

Reviewed 4 times

At a glance

From the declared label — not a lab test

Findings to weigh

Ingredient · potential concern Refined Palm Oil High in saturated fat — cardiovascular concern with regular high intake → Ingredient · potential concern Interesterified Vegetable Fat Modified vegetable fat — high in saturated fat, but not a trans-fat source → Ingredient · worth noting Refined wheat flour Contains gluten — not suitable for celiac disease or gluten sensitivity → Declared allergens Milk + Gluten Matters if you have any of these allergies; check the pack’s own allergen statement. →

What’s favorable

  • Cocoa powder
  • Dark Chocolate

High in sugar and saturated fat; contains a possible carcinogen

This biscuit is high in refined sugar and saturated fats from palm oil and interesterified fat. It also contains ammonia caramel colour (E150c/d), which is linked to a possible human carcinogen (4-MEI) by the International Agency for Research on Cancer (IARC). This makes it a concern most relevant to regular consumption, particularly for children and those monitoring their intake of refined sugars, unhealthy fats, and certain food additives.

Consider this product carefully if you are

  • Avoiding certain additives or colours — Refined Palm Oil and Interesterified Vegetable Fat are declared.

Declared allergens: Milk and Gluten

Milk· Milk Products Gluten· Refined wheat flour

Relevant if you have any of these allergies or intolerances.

Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.

Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns
Key risks: Refined Palm Oil Interesterified Vegetable Fat Refined wheat flour

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Artificial Colours & Dyes Significant concern · 2.5/10
Preservatives & Additives Significant concern · 2.5/10
Flavour Enhancers & MSG No concern identified · 8.0/10
Artificial Sweeteners No concern identified · 8.0/10
Excess Sodium & Salt Not assessed
Added & Hidden Sugar Not assessed
Unhealthy Fats (Trans & Saturated) Not assessed
Ultra-Processing & Refined Carbs Not assessed
Protein & Fibre Content Not assessed
Overall Nutritional Value Not assessed

6 concerns could not be assessed from this label. That means we don't know — not that there's nothing to find.

Toddlers & young children (1–5)

Limit
Toddlers & young children

Contains high levels of added sugar and refined fats, which are not recommended for regular consumption in young children due to potential impacts on diet quality and health.

Other audiences

Limit
All ages, especially children

Contains undisclosed colours, which may include artificial colours linked to hyperactivity in some children, and ammonia caramel (E150c/d) which is an IARC Group 2B possible carcinogen.

Why the score is capped

Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration

Rule F-CAP-10 · Source: IARC / EFSA classification of the additive

What's good

Contains cocoa powder and dark chocolate for flavour

Watch out for

High in refined sugar and invert sugar syrup

High in saturated fat from refined palm oil and interesterified vegetable fat

Contains artificial flavouring substances

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Palm Oil

Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.

Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)

Palm Oil: regulation, sources and other products →

Interesterified Vegetable Fat

Interesterified fat is made by rearranging fatty acids on the glycerol backbone. It is the modern, trans-FREE replacement for partially hydrogenated oil, so — unlike vanaspati — it does not contribute industrial trans fat. It is, however, high in saturated fat, which raises LDL cholesterol and cardiovascular risk with regular high consumption, and some metabolic questions about this fat class remain under research. Judge it on its saturated-fat content, not as a trans-fat source.

Regulatory & scientific authority Source: FSSAI; WHO; EFSA opinions on interesterified fats

Interesterified Vegetable Fat: regulation, sources and other products →

Wheat Flour

Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.

Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation

Wheat Flour: regulation, sources and other products →

Decode Label Analysis

The product contains 'Colours' which, based on the published score, is highly likely to include ammonia caramel colour (E150c/d). The 4-MEI by-product of ammonia caramel colour (E150c/d) is classified by IARC as a Group 2B possible human carcinogen (possibly carcinogenic to humans).

Refined Palm Oil and Interesterified Vegetable Fat are high in saturated fat, which can contribute to cardiovascular concerns when consumed in excess.

The product contains both 'Nature identical flavouring substances' and 'Nature Identical & Artificial Flavouring Substances', indicating a reliance on non-natural flavouring, which can be a concern for some consumers.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

✓
"CHUNKY CHOCOLATE TOPPED COOKIE" Checks out

The ingredient list includes dark chocolate, supporting the claim of a chocolate-topped cookie.

Dark Chocolate

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Refined Wheat Flour
    REFINED WHEAT FLOUR (MAIDA)
  • 2.
    Sugar
    SUGAR
  • 3.
    Refined Palm Oil
    REFINED PALM OIL
  • 4.
    Interesterified Vegetable Fat
    INTERESTERIFIED VEGETABLE FAT
  • 5.
    Milk Products
    MILK PRODUCTS [WHEY POWDER & MILK SOLIDS]
  • 6.
    Cocoa Powder 3.4%
    COCOA POWDER (3.4%)
  • 7.
    Dark Chocolate 2.9%
    DARK CHOCOLATE (2.9%)
  • 8.
    Emulsifiers
    Lecithin (INS 322), PGPR (polyglycerol polyricinoleate) (INS 476)
    EMULSIFIERS (322(i) & 476)
  • 9.
    Nature Identical Flavouring Substances
    NATURE IDENTICAL (VANILLIN & COCOA) FLAVOURING SUBSTANCES)]
  • 10.
    Invert Sugar Syrup
    INVERT SUGAR SYRUP
  • 11.
    Raising Agents
    Sodium carbonates (INS 500), Ammonium carbonates (INS 503)
    RAISING AGENTS [500(ii) & 503(ii)]
  • 12.
    Colours synthetic colour
    Ammonia caramel (INS 150C), Sulphite ammonia caramel (INS 150D), Ponceau 4R (INS 124), Brilliant blue FCF (INS 133)
    COLOURS [150c, 150d, 124 & 133]
  • 13.
    Nature Identical & Artificial Flavouring Substances
    NATURE IDENTICAL & ARTIFICIAL (ETHYL VANILLIN, MILKY COCOA, VANILLA & CONDENSED MILK) FLAVOURING SUBSTANCES
  • 14.
    Iodised Salt
    IODISED SALT
  • 15.
    Maize Starch
    MAIZE STARCH
  • 16.
    Emulsifier
    Lecithin (INS 322)
    EMULSIFIER [322(i)]

In label order — normally largest quantity first. Select a row for the full write-up and sources.

These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.

Milk Allergen on the label: Milk Products
Allergen
Gluten Allergen on the label: Refined wheat flour
Allergen

Learn More

Google Wikipedia EWG Skin Deep Open Food Facts

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How this product's label compares with others on the same shelf, row by row.

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What are the ingredients in Pure Magic Choco Stars?

The label of Pure Magic Choco Stars lists 16 ingredients, in label order: Refined wheat flour, Sugar, Refined Palm Oil, Interesterified Vegetable Fat, Milk Products, Cocoa powder, Dark Chocolate, Emulsifiers, Nature identical flavouring substances, Invert Sugar Syrup, Raising Agents, Colours, Nature Identical & Artificial Flavouring Substances, Iodised Salt, Maize starch, Emulsifier. Flagged by the analysis: Refined Palm Oil, Interesterified Vegetable Fat, Colours.

Is Pure Magic Choco Stars safe to eat?

Pure Magic Choco Stars scores 3.9/10 on Decode Label (Concerning). This biscuit is high in refined sugar and saturated fats from palm oil and interesterified fat. It also contains ammonia caramel colour (E150c/d), which is linked to a possible human carcinogen (4-MEI) by the International Agency for Research on Cancer (IARC). This makes it a concern most relevant to regular consumption, particularly for children and those monitoring their intake of refined sugars, unhealthy fats, and certain food additives.

Why does Pure Magic Choco Stars score 3.9/10?

Flagged in the score: High in saturated fat from refined palm oil and interesterified vegetable fat. Also noted: High in refined sugar and invert sugar syrup. Contains artificial flavouring substances.

Who should avoid Pure Magic Choco Stars?

The points the analysis notes are most relevant to: Children; Individuals with cardiovascular concerns; Those avoiding IARC Group 2B carcinogens; Gluten sensitivity / Celiac disease; Milk allergy / lactose intolerance.

Is Pure Magic Choco Stars suitable for babies or young children?

Toddlers & young children (1–5): Limit.

Does Pure Magic Choco Stars contain allergens?

Yes — the ingredient list contains milk (Milk Products) and gluten (Refined wheat flour). Check the allergen statement on the pack too if you have a diagnosed allergy.

Does Pure Magic Choco Stars contain milk?

Yes — the ingredient list names Milk Products. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.

Does Pure Magic Choco Stars contain gluten?

Yes — the ingredient list names Refined wheat flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.

Are the claims on the Pure Magic Choco Stars pack accurate?

Yes — all 1 claim on the pack checked out against the ingredient list and nutrition panel.

Is Pure Magic Choco Stars vegetarian?

Pure Magic Choco Stars is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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