Priyagold Butter Bite Cookie — product pack

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Priyagold

Brand owned by Surya Food & Agro (India) · about the brand

Priyagold Butter Bite Cookie

Veg Jain food
4.0 Moderate

Decode Label Safety Score

Score limited by

No nutrition panel was captured, but the ingredient list shows a sugar/refined-fat source high up, so this is scored as a sugar-/fat-forward product.

No lane-by-lane breakdown: the label doesn't carry what the lanes are scored from.

No nutrition panel was captured, but the ingredient list shows a sugar/refined-fat source high up, so this is scored as a sugar-/fat-forward product. The rating is provisional — capture the nutrition facts for a full assessment.

This biscuit contains a significant amount of palm oil, contributing to high saturated fat intake, which is a concern for cardiovascular health. It also includes TBHQ, a synthetic antioxidant linked to health issues at high doses, and sodium metabisulphite, a preservative that can trigger asthma and allergic reactions in sensitive individuals. While it provides energy from wheat and sugar, the presence of these additives and high saturated fat makes it a concern most relevant to those with sensitivities or cardiovascular concerns.

Reviewed 4 times

High saturated fat, with synthetic additives and potential allergens

This biscuit contains palm oil, contributing to high saturated fat, which is a concern for heart health. It also includes TBHQ, a synthetic antioxidant linked to health issues at high doses, and sodium metabisulphite, a preservative that can trigger asthma and allergic reactions in sensitive people. Individuals with asthma or allergies should be particularly cautious.

Consider this product carefully if you are

  • Avoiding certain additives or colours — Edible Vegetable Oil (Palm Oil) and LEAVENING AGENTS [AMMONIUM BICARBONATE (E503(ii)), SODIUM BICARBONATE (E500 (ii)), ACID SALT [MONO CALCIUM PHOSPHATE [E341(ii)], DOUGH CONDITIONER [SODIUM METABISULPHITE (E223)], ANTIOXIDANT (TBHQ E319) are declared.
Okay for: Healthy adults in moderation

Declared allergens: Milk, Gluten and Sulphites

Milk· Milk Solids, Butter Gluten· Wheat Flour Sulphites· SODIUM METABISULPHITE

Relevant if you have any of these allergies or intolerances.

Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.

Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Preservatives & Additives Significant concern · 2.5/10
Artificial Colours & Dyes No concern identified · 8.0/10
Flavour Enhancers & MSG No concern identified · 8.0/10
Artificial Sweeteners No concern identified · 8.0/10
Excess Sodium & Salt Not assessed
Added & Hidden Sugar Not assessed
Unhealthy Fats (Trans & Saturated) Not assessed
Ultra-Processing & Refined Carbs Not assessed
Protein & Fibre Content Not assessed
Overall Nutritional Value Not assessed

6 concerns could not be assessed from this label. That means we don't know — not that there's nothing to find.

Toddlers & young children (1–5)

Limit

This product contains added sugar and sodium, which should be limited in young children's diets to promote healthy eating habits.

Specific sensitivities

Avoid if affected
Individuals with asthma or sulphite allergy

Contains Sodium Metabisulphite (E223), which can trigger asthma and allergic reactions.

Watch out for

High saturated fat from palm oil and butter

Added sugars from sugar and liquid glucose

Potential for allergic reactions or asthma triggers from sodium metabisulphite and TBHQ

Contains gluten, unsuitable for celiac disease or gluten sensitivity

Contains milk solids, unsuitable for lactose intolerance or milk allergy

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Palm Oil

Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.

Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)

Palm Oil: regulation, sources and other products →

TBHQ (E319)

TBHQ is a synthetic antioxidant used to extend shelf life of oils and fried foods. Animal studies at high doses showed tumour formation. Acceptable daily intake (ADI) is 0–0.7 mg/kg body weight. Children who consume large amounts of TBHQ-containing snacks may approach or exceed safe limits.

Regulatory & scientific authority Source: EFSA 2004; FDA 21 CFR 172.185

TBHQ: regulation, sources and other products →

Sulphur Dioxide (E220)

Sulphur dioxide and sulphites (E220–E228) are preservatives used in dried fruit, wine, and processed foods. They can trigger severe asthma attacks and anaphylaxis in sensitive individuals, particularly asthmatics. Products with >10 ppm sulphites must be labelled in India and EU.

Regulatory & scientific authority Source: FSSAI; EU Directive 2007/68/EC

Sulphur Dioxide: regulation, sources and other products →

Sodium Carbonate (E500)

Used as a leavening agent and acidity regulator. Contributes to total dietary sodium. Individuals on sodium-restricted diets (hypertension, kidney disease, heart failure) should account for sodium from all food additive sources, not just table salt.

Regulatory & scientific authority Source: FSSAI INS 500

Sodium Carbonate: regulation, sources and other products →

Wheat Flour

Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.

Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation

Wheat Flour: regulation, sources and other products →

Decode Label Analysis

Palm Oil is high in saturated fat, which is a cardiovascular concern. EFSA has also raised concerns about glycidyl esters contaminants formed during refining, though levels depend on processing.

TBHQ (E319) is a synthetic antioxidant linked to tumours in animal studies at high doses. It is declarable above 10 mg/kg by FSSAI and is of particular relevance to people with asthma.

Sodium Metabisulphite (E223) is a preservative that can trigger asthma and allergic reactions in sensitive individuals. It is declarable above 10 mg/kg by FSSAI.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

?
"Bake to perfection" Can't verify

The claim "Bake to perfection" is a subjective statement about quality that cannot be verified from the ingredient list or nutrition information.

?
"Special OFFER PACK" Can't verify

The claim "Special OFFER PACK" is a promotional statement that cannot be verified from the ingredient list or nutrition information.

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    WHEAT FLOUR 50%
    WHEAT FLOUR (50%)
  • 2.
    EDIBLE VEGETABLE OIL (PALM OIL) 18%
    EDIBLE VEGETABLE OIL (PALM OIL) (18%)
  • 3.
    SUGAR 15%
    SUGAR (15%)
  • 4.
    MILK SOLIDS 4%
    MILK SOLIDS (4%)
  • 5.
    BUTTER 4%
    BUTTER (4%)
  • 6.
    LIQUID GLUCOSE
  • 7.
    IODIZED SALT
  • 8.
    LEAVENING AGENTS [AMMONIUM BICARBONATE (E503(ii))
    Ammonium carbonates (INS 503)
  • 9.
    SODIUM BICARBONATE (E500 (ii))
    Sodium carbonates (INS 500)
  • 10.
    ACID SALT [MONO CALCIUM PHOSPHATE [E341(ii)]
    Calcium phosphates (INS 341)
  • 11.
    DOUGH CONDITIONER [SODIUM METABISULPHITE (E223)]
    Sodium metabisulphite (INS 223)
  • 12.
    ANTIOXIDANT (TBHQ E319)
    TBHQ (INS 319)
    ANTI OXIDANT, (TBHQ E319)

In label order — normally largest quantity first. Select a row for the full write-up and sources.

These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.

Milk Allergen on the label: Milk Solids, Butter
Allergen
Gluten Allergen on the label: Wheat Flour
Allergen
Sulphites Allergen on the label: SODIUM METABISULPHITE
Allergen

What are the ingredients in Priyagold Butter Bite Cookie?

The label of Priyagold Butter Bite Cookie lists 8 ingredients, in label order: Wheat Flour, Edible Vegetable Oil (Palm Oil), Sugar, Milk Solids, Butter, Liquid Glucose, Iodized Salt, LEAVENING AGENTS [AMMONIUM BICARBONATE (E503(ii)), SODIUM BICARBONATE (E500 (ii)), ACID SALT [MONO CALCIUM PHOSPHATE [E341(ii)], DOUGH CONDITIONER [SODIUM METABISULPHITE (E223)], ANTIOXIDANT (TBHQ E319). Flagged by the analysis: Edible Vegetable Oil (Palm Oil), LEAVENING AGENTS [AMMONIUM BICARBONATE (E503(ii)), SODIUM BICARBONATE (E500 (ii)), ACID SALT [MONO CALCIUM PHOSPHATE [E341(ii)], DOUGH CONDITIONER [SODIUM METABISULPHITE (E223)], ANTIOXIDANT (TBHQ E319).

Is Priyagold Butter Bite Cookie safe to eat?

Priyagold Butter Bite Cookie scores 4.0/10 on Decode Label (Moderate). This biscuit contains palm oil, contributing to high saturated fat, which is a concern for heart health. It also includes TBHQ, a synthetic antioxidant linked to health issues at high doses, and sodium metabisulphite, a preservative that can trigger asthma and allergic reactions in sensitive people. Individuals with asthma or allergies should be particularly cautious.

Why does Priyagold Butter Bite Cookie score 4.0/10?

What the analysis notes: High saturated fat from palm oil and butter. Added sugars from sugar and liquid glucose. Potential for allergic reactions or asthma triggers from sodium metabisulphite and TBHQ.

Who should avoid Priyagold Butter Bite Cookie?

The points the analysis notes are most relevant to: Heart conditions; Asthma; Sulphite allergy; Gluten sensitivity; Sensitive to food additives.

Is Priyagold Butter Bite Cookie suitable for babies or young children?

Toddlers & young children (1–5): Limit.

Does Priyagold Butter Bite Cookie contain allergens?

Yes — the ingredient list contains milk (Milk Solids and Butter), gluten (Wheat Flour) and sulphites (SODIUM METABISULPHITE). Check the allergen statement on the pack too if you have a diagnosed allergy.

Does Priyagold Butter Bite Cookie contain milk?

Yes — the ingredient list names Milk Solids and Butter. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.

Does Priyagold Butter Bite Cookie contain gluten?

Yes — the ingredient list names Wheat Flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.

Does Priyagold Butter Bite Cookie contain sulphites?

Yes — the ingredient list names SODIUM METABISULPHITE. People with sulphite sensitivity (asthma) should treat it as containing sulphites, and check the allergen statement on the pack too.

Are the claims on the Priyagold Butter Bite Cookie pack accurate?

Decode Label checked 2 claims against the ingredient list and nutrition panel. "Bake to perfection" — can't be verified from the label. "Special OFFER PACK" — can't be verified from the label.

Is Priyagold Butter Bite Cookie vegetarian?

Priyagold Butter Bite Cookie is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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