Our Team

The people behind Decode Label

A Lucknow-based team combining technology, food safety science, environmental research and academic expertise — building the infrastructure to make ingredient safety accessible to every Indian citizen.

Balendra Kumar Singh

Co-Founder and Director

Product Strategy Technology Business Development

Balendra leads product vision, technology architecture, and the deterministic scoring engine that powers Decode Label. He drives business development, government grant strategy, and the partnership pipeline. He is responsible for the FSSAI-aligned rule corpus and the automated audit system that ensures every verdict published on the platform is independently verifiable. Director of Ingranova Technologies Private Limited with 51% equity.

bsingh@decodelabel.com 9140332979

Vandana Singh

Co-Founder and Director

Operations Community Partnerships

Vandana leads platform operations, community moderation, content strategy, and the product verification workflow. Every product submitted by a community member passes through her review process before going live. She manages brand partnerships, user communications, and the day-to-day operations that keep the platform growing. Director of Ingranova Technologies Private Limited with 49% equity.

vsingh@decodelabel.com 8604961024

Advisory

Dr. Rahul Bhadouria

Scientific Advisor

Assistant Professor, Department of Environmental Studies, Delhi College of Arts and Commerce, University of Delhi

Xenobiotic Hazard Assessment Environmental Toxicology Botanical Science

Dr. Rahul Bhadouria is a faculty member in the Department of Environmental Studies at Delhi College of Arts and Commerce, University of Delhi. He completed his doctorate from the Department of Botany, Banaras Hindu University, Varanasi, and subsequently completed post-doctoral research at the Natural Resource Management Laboratory, University of Delhi. His research has received over 2,000 citations globally across ecology, environmental toxicology, and chemical hazard assessment.

He is an editor of Xenobiotics in Urban Ecosystems: Sources, Distribution and Health Impacts (Springer, 2023), a peer-reviewed volume on how xenobiotics move through urban environments and what that means for human health. His ongoing research on neonicotinoid effects, heavy metal toxicity, and agricultural chemical impacts on ecosystems and human health informs our ingredient safety methodology for food and cosmetic products.

Dr. Bhadouria advises Decode Label on botanical ingredient safety, phytochemical hazard classification, xenobiotic risk assessment, and the scientific rigour of our FSSAI-aligned scoring framework.

2,000+

Research citations

Springer 2023

Edited volume

BHU

Doctorate, Botany

Google Scholar

Serves as Scientific Advisor in his personal academic capacity.

Priya Singh

Food Safety and Quality Lead

Ingredient Science FSSAI Methodology Quality Assurance

Priya leads ingredient methodology review, FSSAI regulatory alignment, and hazard evidence quality assurance across the Decode Label database. She is currently completing her M.Sc in Food Safety and Quality Management, with a foundation in Zoology, Botany and Chemistry. She reviews every hazard claim against named regulatory sources — FSSAI, IARC and SCCS — before it is published on the platform, ensuring our safety verdicts meet the standards of a public health instrument.

psingh@decodelabel.com 7007462141

Advisory board — open

We are actively building our advisory board.

We are looking for experts in food science, dermatology, nutrition and regulatory affairs. If you are a researcher or practitioner interested in our mission to make ingredient safety accessible to every Indian citizen, we would love to hear from you.

team@decodelabel.com

Ingranova Technologies Private Limited · Incorporated in Lucknow, Uttar Pradesh · DPIIT Recognised · UDYAM-UP-50-0285733