Why Decode Label

Safety scores no
brand can buy.

That's the promise behind Decode Label. Every product is scored against India's own FSSAI rules, every flag traces back to public regulatory data, and no ad budget can move the number. Independent, transparent & built for India.

FSSAI-based scores
Free to search
No sign-up
Works in any browser — nothing to install
Decode Label report decodelabel.com
Complan 100% Milk Protein

Complan

Complan 100% Milk Protein

1.5 /10
Concerning

From the declared label —
not a lab test

Findings to weigh

Nutrition

Added sugar 21.8 g per 100 g

The main factor limiting the score.

Potential concern

Caramel (INS150c)

Ammonia-process caramel colour (INS 150c/150d) — can generate 4-MEI, an IARC Group 2B classification

Declared allergens

Peanuts + Milk

What’s favorable

Milk Solids Cocoa Minerals Beet Red (INS162)
See the full breakdown →

Trusted data sources & compliance

FSSAI

Ingredient database

EU Cosmetics

Safety regulations

WHO

Health standards

DPDP 2023

Privacy compliant

Decode Label Analysis

Safety scoring engine

Open Food Facts

Product database

FSSAI

Ingredient database

EU Cosmetics

Safety regulations

WHO

Health standards

DPDP 2023

Privacy compliant

Decode Label Analysis

Safety scoring engine

Open Food Facts

Product database

Our promise

A score you can actually trust

Most ratings can be swayed by ad budgets. Ours can't. We hold ourselves to four promises — applied the same way whether a product scores a 2 or a 9.

01

100% independent

We're funded by people, never brands. No ads, no sponsored placements, no paid rankings — no product can buy its way to a better score.

02

Transparent by design

Every score traces back to public regulatory data — FSSAI, EU, WHO, IARC — and peer-reviewed research. We always show you the why, not just the number.

03

The same rules for all

A product is judged purely on what's inside it. Big brand or small, advertiser or not — nothing moves the needle except the ingredients.

04

Your data stays yours

We never sell your data. Health information is AES-256 encrypted and DPDP Act compliant. Privacy is the default here — never an upsell.

This is our pledge to every shopper who trusts us.

— The Decode Label team
Features

Everything you need to make
smarter choices

From carcinogen detection to personalised allergen alerts — get the complete picture on every product, instantly.

Web · Free

Product Database

Search thousands of products by name, brand, or barcode — instantly. Filter by category, safety score, or product type. No sign-up required.

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Core

Decode Label Safety Score 0–10

A single, clear score from scientific data — FSSAI status, EU approval, carcinogen flags, endocrine disruptors, and allergens. Powered by advanced Decode Label analysis.

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Web · Free

Submit a Product

Upload a back-label photo and Decode Label extracts the ingredient list, runs a full safety analysis, and adds it to the database in minutes.

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Web · Free

User Reviews

Real experiences from other consumers alongside the Decode Label score. Star ratings, safety flags, and "would avoid" signals help you make faster decisions.

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Web · Free

Marketing Claim Check

Decode Label reads the front-of-pack claims — "no added sugar", "100% natural" — and verdicts each one against the actual label: accurate, misleading, or unverifiable.

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Web · Free

Nutrition Decoder

For packaged food and drinks, Decode Label reads the nutrition panel and flags sugar, salt, and saturated fat with simple traffic-light ratings per 100g.

Learn more
How it works

Three steps to smarter shopping

No app needed. Works on any device, right now.

01

Search a product

Type any product name, brand, or barcode on decodelabel.com — or upload a back-label photo to extract the ingredient list automatically.

Web · No sign-up required
02

Decode Label analyses it

Every ingredient is cross-referenced against FSSAI regulations, EU safety data, WHO guidelines, and carcinogen lists — with category-specific context.

3,400+ ingredient database · 13,900+ name variants
03

Get a clear verdict

See a 0–10 safety score, a plain-English summary, "Avoid if" health tags, flagged ingredient cards, and community reviews — all on one page.

Actionable · Evidence-based
🇮🇳 Built for India, not imported

India-specific safety ratings,
not just EU/US data

Most ingredient checkers only reference European or American regulations. Decode Label is built around FSSAI regulations — so you know what's approved, restricted, or banned in India, not just abroad.

FSSAI approved / restricted / banned status on every ingredient
EU & WHO safety data as secondary reference
Carcinogen, endocrine disruptor, and allergen flags
Veg, vegan and Jain diet flags, plus pregnancy-aware notes
Health data encrypted with AES-256 (DPDP Act 2023 compliant)
3400+
Ingredients indexed
+ 13,900+ name variants recognised
FSSAI
Indian regulations
EU + WHO
Global safety data
256
AES-256 bit encryption
2023
DPDP Act compliant
Free
No sign-up to search
FAQ

Common questions

Yes — searching products, reading safety scores, and browsing the full ingredient analysis is completely free, with no account and no credit card required. Just open decodelabel.com and start.

No. Decode Label is funded by people, not brands — there are no ads, no sponsored placements, and no paid rankings. A product is judged purely on what is inside it, and the same rules apply whether it scores a 2 or a 9. No product can buy its way to a better score.

No. Decode Label runs entirely in your web browser at decodelabel.com — on your phone, tablet, or computer — with nothing to install. Search products, read 0–10 safety scores, and browse the full ingredient analysis without creating an account.

Any product with an ingredient list — packaged food, beverages, skincare, cosmetics, shampoos, conditioners, supplements, baby products. Products are searchable by name, brand, barcode, and category (face wash, shampoo, soft drink, protein supplement, etc.).

The score itself is produced by a deterministic engine, not by an AI opinion — the same label always yields the same number, and before any change to the method ships we re-run the entire catalogue and require every movement to be explainable. Judgements are cross-referenced against FSSAI regulations, EU safety lists, WHO and IARC data, and peer-reviewed research, and every flagged ingredient cites its source. Serious findings impose hard ceilings in code that the rest of the formula cannot argue past.

Yes. All health data (conditions, allergies, dietary needs) is encrypted with AES-256 before it's stored. We are fully compliant with India's Digital Personal Data Protection (DPDP) Act 2023. We never sell your data to third parties.

Open decodelabel.com and search by product name, brand, or barcode to pull up its 0–10 safety score and full ingredient breakdown. If a product is not in the database yet, upload a photo of its back label on the Submit page — Decode Label reads the ingredient list and runs a full safety analysis for you, usually within a few minutes.

Most ingredient checkers rely only on EU or US data. Decode Label is built around FSSAI regulations — the actual Indian standard — so it reports whether each ingredient is approved, restricted, or banned in India. It also checks front-of-pack marketing claims against the real label, and every flagged ingredient cites its source.

It is a single, plain-English safety rating for the whole product. As a rough guide, 7–10 is generally safe, 4–6.9 is moderate (a few ingredients worth noting), and below 4 signals significant concerns. Serious findings — a carcinogen-classified additive, trans fat, a banned substance — impose a ceiling the product cannot rise above no matter how good the rest of the formula is. Every score links to the specific flagged ingredients and the sources behind them.

Nutrition, Ingredients, Processing and Marketing. Each is scored on its own, then combined by fixed weights that never vary by brand, so you can always see which part cost a product its score. Nutrition carries the most weight on food and drink; personal-care products have no nutrition panel, so they are scored on the other three, where Ingredients leads. The full method is at decodelabel.com/how-we-score.

Decode Label is a product of Ingranova Technologies Private Limited, an independent company based in India. It was founded by Balendra Kumar Singh, a software engineer with 20+ years in IT — more than 10 of them building healthcare AI, including tuberculosis detection from sputum and symptom-analysis systems — and a B.Sc in Physics, Chemistry and Mathematics, who turned those skills on misleading product labels. It is not owned by, funded by, or affiliated with any food, cosmetics, or supplement brand, which is what keeps the scores impartial. Read the full founder story at decodelabel.com/our-story.

Scores draw on public, authoritative sources: FSSAI (Food Safety and Standards Authority of India) status, EU cosmetics safety lists, WHO and IARC carcinogen data, and peer-reviewed research — combined and explained by Decode Label. Every flagged ingredient cites the source it came from.

Decode Label is built around India’s FSSAI regulations, so it is uniquely relevant for products sold in India. The underlying ingredient science (EU, WHO, IARC) applies worldwide, so the safety scores are useful anywhere — but the approved / restricted / banned status is specific to India.

Still have questions? Email us →

Free to start · No credit card needed

Know what you're buying
before you buy it — free

Search any product right now — no download, no sign-up. Just honest ingredient safety data.

AES-256 encrypted DPDP Act compliant Cancel anytime Made in India 🇮🇳