2.6 /10
4.5 /10
Hi-Fibre Digestive Biscuits vs Pure Magic Choco Tarts
Decode Label-scored on the concerns that matter for Food — the facts from each label, side by side. We decode, you decide.
Pack images are shown to identify the products. Decode Label is independent of Britannia and is not sponsored or endorsed by it. Trademarks
What's different
- •Pure Magic Choco Tarts has about 73% more total sugar than Hi-Fibre Digestive Biscuits (22 g vs 12.7 g per 100 g/ml).
- •Hi-Fibre Digestive Biscuits has about 33% more protein than Pure Magic Choco Tarts (9.3 g vs 7 g per 100 g/ml).
- •Pure Magic Choco Tarts has 2.1× as much fibre as Hi-Fibre Digestive Biscuits (14 g vs 6.7 g per 100 g/ml).
- •Hi-Fibre Digestive Biscuits has about 45% more sodium than Pure Magic Choco Tarts (362 mg vs 250 mg per 100 g/ml).
- •Hi-Fibre Digestive Biscuits has 11× as much saturated fat as Pure Magic Choco Tarts (10.3 g vs 0.9 g per 100 g/ml).
- •Hi-Fibre Digestive Biscuits has about 34% more energy than Pure Magic Choco Tarts (483 kcal vs 360 kcal per 100 g/ml).
- •Only Hi-Fibre Digestive Biscuits lists the flagged ingredients Dough Conditioner, Nature Identical & Artificial (Vanilla) Flavouring Substances and Maltodextrin.
Hi-Fibre Digestive Biscuits
Fewer concerns on: Excess Sodium & Salt
Pure Magic Choco Tarts
Fewer concerns on: Added & Hidden Sugar, Unhealthy Fats (Trans & Saturated), Protein & Fibre Content +1 more
Scores: Pure Magic Choco Tarts has the higher Decode Label score (4.5 vs 2.6). Which difference matters most depends on who is eating or using it — that's your call.
A higher score means fewer or lighter concerns found under Decode Label's published rules. It is not a medical "safe", and a lower score does not establish that a product is unsafe.
Safety Score
Britannia Hi-Fibre Digestive Biscuits offers a lower sugar content but is notably higher in saturated fat and sodium.
Safety Score
Britannia Pure Magic Choco Tarts provides higher fibre and significantly less saturated fat, though it contains more sugar.
Side by side
What each label says. Nutrition is per 100 g (or ml) so pack and serving sizes don't skew it.
Check the pack for "may contain" warnings if you have an allergy.
Brands choose their own serving sizes, so compare the per-100 figures above.
What these labels can't tell us
- How much of each ingredient is in the product — labels list order, not amounts.
- Cross-contact on the factory line beyond any "may contain" warning, and batch-to-batch variation.
- Anything a laboratory test would find — Decode Label reads labels; it does not test products.
Concern match
A separate lens from the overall Safety Score above — how well each product suits a specific concern, not an overall verdict. Each concern is scored 0–10: higher means less of that concern (5 ≈ neutral).
What matters most to you?
For , scores higher ( vs ). This is only a per-concern fit lens — it doesn't change the overall safety score, where still has the higher score.
For , the two are evenly matched. The overall safety verdict is unchanged.
This one is read from the two ingredient lists rather than measured by the Decode Label engine — useful for choosing, but it is not a safety finding.
Britannia Hi-Fibre Digestive Biscuits contains a higher amount of sodium per 100g (362mg) compared to Britannia Pure Magic Choco Tarts (250mg), making it the higher-scoring product in this category.
Britannia Pure Magic Choco Tarts contains a higher sugar content per 100g (22g) compared to Britannia Hi-Fibre Digestive Biscuits (12.7g), which influences its score in this category.
Britannia Pure Magic Choco Tarts has a significantly lower saturated fat content per 100g (0.9g) compared to Britannia Hi-Fibre Digestive Biscuits (10.3g), making it the higher-scoring product for unhealthy fats.
Both Britannia Hi-Fibre Digestive Biscuits and Britannia Pure Magic Choco Tarts list refined wheat flour and sugar as primary ingredients, indicating a similar level of processing and refined carbohydrate content.
Neither Britannia Hi-Fibre Digestive Biscuits nor Britannia Pure Magic Choco Tarts explicitly list artificial colors or dyes in their ingredients, resulting in similar scores.
Neither Britannia Hi-Fibre Digestive Biscuits nor Britannia Pure Magic Choco Tarts list specific flavour enhancers or MSG in their ingredients.
Neither Britannia Hi-Fibre Digestive Biscuits nor Britannia Pure Magic Choco Tarts list artificial sweeteners in their ingredients.
Both Britannia Hi-Fibre Digestive Biscuits and Britannia Pure Magic Choco Tarts list 'Raising Agents' and 'Emulsifiers' without further disclosure, indicating a similar approach to additives.
Britannia Pure Magic Choco Tarts contains a higher fibre content per 100g (14g) compared to Britannia Hi-Fibre Digestive Biscuits (6.7g), contributing to its higher score in this category.
Britannia Pure Magic Choco Tarts scores higher due to its lower saturated fat and higher fibre content per 100g compared to Britannia Hi-Fibre Digestive Biscuits.
Hi-Fibre Digestive Biscuits
In its favour, from the label
- Lower sugar content per 100g
Label findings to note
- Very high saturated fat
- Raising agents, emulsifiers not disclosed — 2 additive classes are named without saying which substances they are
- Higher saturated fat content per 100g
- Higher sodium content per 100g
- Contains refined palm oil and sugar as primary ingredients
Pure Magic Choco Tarts
In its favour, from the label
- Significantly lower saturated fat content per 100g
- Higher fibre content per 100g
- Lower sodium content per 100g
Label findings to note
- Highly processed (NOVA) and high total sugar
- Raising agents, emulsifiers not disclosed — 2 additive classes are named without saying which substances they are
- Higher sugar content per 100g
- Contains refined wheat flour and sugar as primary ingredients
Hi-Fibre Digestive Biscuits vs Pure Magic Choco Tarts — frequently asked questions
Hi-Fibre Digestive Biscuits has less per 100 g/ml. Hi-Fibre Digestive Biscuits has 12.7 g and Pure Magic Choco Tarts has 22 g of total sugar per 100 g/ml.
Hi-Fibre Digestive Biscuits has more per 100 g/ml. Hi-Fibre Digestive Biscuits has 9.3 g and Pure Magic Choco Tarts has 7 g of protein per 100 g/ml.
Pure Magic Choco Tarts has less per 100 g/ml. Hi-Fibre Digestive Biscuits has 362 mg and Pure Magic Choco Tarts has 250 mg of sodium per 100 g/ml.
Pure Magic Choco Tarts has less per 100 g/ml. Hi-Fibre Digestive Biscuits has 10.3 g and Pure Magic Choco Tarts has 0.9 g of saturated fat per 100 g/ml.
Pure Magic Choco Tarts has more per 100 g/ml. Hi-Fibre Digestive Biscuits has 6.7 g and Pure Magic Choco Tarts has 14 g of fibre per 100 g/ml.
Decode Label rates both as ultra-processed, from their ingredient lists.
Hi-Fibre Digestive Biscuits's ingredient list includes Milk and Gluten. Pure Magic Choco Tarts's ingredient list includes Milk and Gluten. Check each pack for "may contain" warnings if you have an allergy.
Flagged ingredients in this comparison
Who classified each one, its regulation, and how common it is across the catalogue.
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Comparison generated by Decode Label from each product's listed ingredients. Every score and flagged finding comes from Decode Label's rules engine; the explanations are written with AI and cannot change a score. Always read the actual label.