4.5 /10
4.5 /10
Pure Magic Choco Tarts vs Britannia Treat Crème Wafers - Orange Flavoured Wafer Biscuit
Decode Label-scored on the concerns that matter for Food — the facts from each label, side by side. We decode, you decide.
Pack images are shown to identify the products. Decode Label is independent of Britannia and is not sponsored or endorsed by it. Trademarks
What's different
- •Only Pure Magic Choco Tarts lists the flagged ingredients Refined Palm Oil and Raising Agents.
- •Only Britannia Treat Crème Wafers - Orange Flavoured Wafer Biscuit lists the flagged ingredients Colours and Nature Identical Flavouring Substance (Orange).
- •1 claim on the Pure Magic Choco Tarts pack did not hold up against its own label.
Pure Magic Choco Tarts
Not ahead on any concern we check.
Britannia Treat Crème Wafers - Orange Flavoured Wafer Biscuit
Fewer concerns on: Excess Sodium & Salt, Overall Nutritional Value
Scores: 4.5 and 4.5 — within 0.5 of a point in the same band, so the gap is noise rather than a difference. Which difference matters most depends on who is eating or using it — that's your call.
A higher score means fewer or lighter concerns found under Decode Label's published rules. It is not a medical "safe", and a lower score does not establish that a product is unsafe.
Safety Score
A highly processed choco tart with significant sugar content and multiple undisclosed additive classes.
Safety Score
A highly processed wafer biscuit with significant sugar content, but a slightly better overall nutritional score.
Side by side
What each label says. Nutrition is per 100 g (or ml) so pack and serving sizes don't skew it.
Check the pack for "may contain" warnings if you have an allergy.
Brands choose their own serving sizes, so compare the per-100 figures above.
What these labels can't tell us
- How much of each ingredient is in the product — labels list order, not amounts.
- Cross-contact on the factory line beyond any "may contain" warning, and batch-to-batch variation.
- Anything a laboratory test would find — Decode Label reads labels; it does not test products.
Concern match
A separate lens from the overall Safety Score above — how well each product suits a specific concern, not an overall verdict. Each concern is scored 0–10: higher means less of that concern (5 ≈ neutral).
What matters most to you?
For , scores higher ( vs ). This is only a per-concern fit lens — it doesn't change the overall safety score, where still has the higher score.
For , the two are evenly matched. The overall safety verdict is unchanged.
This one is read from the two ingredient lists rather than measured by the Decode Label engine — useful for choosing, but it is not a safety finding.
Britannia Treat Crème Wafers - Orange Flavoured Wafer Biscuit scores higher due to its slightly lower sodium content per 100g compared to Pure Magic Choco Tarts, both containing iodised salt.
Both products are considered even as they contain the same amount of sugar per 100g and list sugar as the second ingredient, indicating a high added sugar content.
Both products are considered even, as they both contain interesterified vegetable fat and have identical saturated and trans fat content per 100g.
Both products are considered even due to their primary ingredient being refined wheat flour and the presence of multiple additives, indicating a similar degree of ultra-processing.
Both products are considered even, as Britannia Treat Crème Wafers lists 'Colours' without specific disclosure, while Pure Magic Choco Tarts does not explicitly list artificial colors, but both are highly processed.
Both products are considered even as neither explicitly lists MSG or typical flavour enhancers, though both contain various flavouring substances.
Both products are considered even as neither lists artificial sweeteners in their ingredients.
Both products are considered even, as both list undisclosed 'Emulsifier'/'Emulsifiers' and 'Raising agent'/'Raising Agents', indicating a similar additive load.
Both products are considered even, as they contain the same amount of protein and fibre per 100g, with Britannia Treat Crème Wafers listing wheat fibre and Pure Magic Choco Tarts listing wheat bran and barley flour.
Britannia Treat Crème Wafers - Orange Flavoured Wafer Biscuit scores higher due to its slightly better overall nutritional profile, despite both products sharing similar macronutrient values and being highly processed.
Pure Magic Choco Tarts
In its favour, from the label
- Contains wheat bran and barley flour
- Includes milk chocolate and cocoa solids
Label findings to note
- Highly processed (NOVA) and high total sugar
- Raising agents, emulsifiers not disclosed — 2 additive classes are named without saying which substances they are
- High in refined wheat flour and sugar
Britannia Treat Crème Wafers - Orange Flavoured Wafer Biscuit
In its favour, from the label
- Slightly lower sodium content per 100g
- Contains wheat fibre
Label findings to note
- Highly processed (NOVA) and high total sugar
- Colours, emulsifier, raising agent not disclosed — 4 additive classes are named without saying which substances they are
- High in refined wheat flour and sugar
Pure Magic Choco Tarts vs Britannia Treat Crème Wafers - Orange Flavoured Wafer Biscuit — frequently asked questions
They are about the same. Pure Magic Choco Tarts has 22 g and Britannia Treat Crème Wafers - Orange Flavoured Wafer Biscuit has 22 g of total sugar per 100 g/ml.
They are about the same. Pure Magic Choco Tarts has 7 g and Britannia Treat Crème Wafers - Orange Flavoured Wafer Biscuit has 7 g of protein per 100 g/ml.
They are about the same. Pure Magic Choco Tarts has 250 mg and Britannia Treat Crème Wafers - Orange Flavoured Wafer Biscuit has 250 mg of sodium per 100 g/ml.
They are about the same. Pure Magic Choco Tarts has 0.9 g and Britannia Treat Crème Wafers - Orange Flavoured Wafer Biscuit has 0.9 g of saturated fat per 100 g/ml.
They are about the same. Pure Magic Choco Tarts has 14 g and Britannia Treat Crème Wafers - Orange Flavoured Wafer Biscuit has 14 g of fibre per 100 g/ml.
Decode Label rates both as ultra-processed, from their ingredient lists.
Pure Magic Choco Tarts's ingredient list includes Milk and Gluten. Britannia Treat Crème Wafers - Orange Flavoured Wafer Biscuit's ingredient list includes Milk and Gluten. Check each pack for "may contain" warnings if you have an allergy.
Flagged ingredients in this comparison
Who classified each one, its regulation, and how common it is across the catalogue.
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Comparison generated by Decode Label from each product's listed ingredients. Every score and flagged finding comes from Decode Label's rules engine; the explanations are written with AI and cannot change a score. Always read the actual label.