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Brand owned by Nestlé (Switzerland) · about the brand
Masala-E-Magic
Decode Label Safety Score
How we got 5.5 ShowHide
Scored as a condiment: nutrition is judged on what a 2 g serving delivers — a typical single use — not on the per-100g figures, which describe a quantity of this product nobody eats. The per-100g panel is still shown in full below.
Methodology v3.1 (updated 8 Oct 2026) — what changed
This spice blend offers a rich profile of natural spices and herbs, which are beneficial for flavour and contain various antioxidants. However, the presence of disodium 5'-ribonucleotides (635) as a flavour enhancer is a key consideration for individuals managing gout due to its purine content. The inclusion of palm oil, while contributing to the product's texture, is a source of saturated fat and may carry processing contaminants, though its contribution in a typical serving of a condiment is minimal. The 'Natural flavouring substance' also represents a transparency gap, as its specific components are not disclosed.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Cumin
- Coriander
- Turmeric
- Aniseed
- Black Pepper
- +13 more →
Rich in spices, contains flavour enhancer.
This spice blend is primarily composed of a wide array of natural spices and herbs, offering flavour and potential antioxidant benefits. However, it includes disodium 5'-ribonucleotides (635), a flavour enhancer that is a purine source, which is relevant for people managing gout. The product also contains an undisclosed 'Natural flavouring substance', which means its specific components are not transparently listed.
Consider this product carefully if you are
- Avoiding certain additives or colours — Palm oil and Flavour Enhancer are declared.
Declared allergens: Mustard, Milk, Soy and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 2.9 g · trans fat 0 g per 100 g/ml
Why the score is capped
Flavouring not disclosed — the label does not say which substance this is
Rule F-CAP-13
What's good
Rich blend of natural spices and herbs
Contains beneficial compounds from spices
Fortified with essential minerals and vitamins
Watch out for
Disodium 5'-ribonucleotides (635) as a purine source for individuals with gout
Undisclosed 'Natural flavouring substance'
Palm oil contributes saturated fat and potential processing contaminants
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Palm Oil
Palm oil is about half saturated fat, which raises LDL cholesterol when eaten regularly in quantity, and the WHO advises keeping saturated fat under 10 percent of energy. Refined palm oil also carries the highest levels of process contaminants among edible oils: glycidyl esters, which the European Food Safety Authority considers genotoxic and carcinogenic with no safe level, and 3-MCPD esters, for which it set a tolerable daily intake of 2 micrograms per kilogram of body weight in 2018. IARC lists glycidol as probably carcinogenic (Group 2A) and 3-MCPD as possibly carcinogenic (Group 2B). The contaminants form during the high-temperature deodorising step of refining, so unrefined palm oil carries less of them. EU maximum levels now apply to these contaminants in oils and in infant formula.
Regulatory & scientific authority Source: EFSA CONTAM Panel opinions on glycidyl esters and 3-MCPD esters in food (2016) and 3-MCPD update (2018); IARC Monographs Volumes 77 and 101; WHO guideline on saturated fat and trans fat intake (2023)
Palm Oil: regulation, sources and other products →Disodium Ribonucleotides (E635)
E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.
Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation
Disodium Ribonucleotides: regulation, sources and other products →Added Sugars
Sugars added to food, and the sugars in honey, syrups and fruit juice concentrates, are "free sugars". The WHO guideline recommends that they stay below 10% of total energy intake and suggests below 5% for additional benefit. Where the sugar sits in the ingredient list and how many grams the panel declares is what matters; this is information, because the nutrition score already prices the grams.
Regulatory & scientific authority Source: WHO, Guideline: Sugars intake for adults and children (2015)
Added Sugars: regulation, sources and other products →Flavouring Substances
Indian rules classify added flavours as natural, nature-identical (chemically synthesised copies of natural compounds) or artificial, and require the class to be declared. The label names the class, not the compounds, so a reader cannot see which substances make up the blend, or whether it carries something they avoid. This is information about transparency, not a finding of harm.
Regulatory & scientific authority Source: FSS (Food Products Standards and Food Additives) Regulations 2011, flavours; FSS (Labelling and Display) Regulations 2020
Flavouring Substances: regulation, sources and other products →Decode Label Analysis
Contains Disodium 5'-ribonucleotides (635), a flavour enhancer that is a purine source. This is relevant for individuals managing gout.
Contains 'Natural flavouring substance' whose specific components are not disclosed, limiting transparency.
Palm oil is high in saturated fat and refined palm oil may carry processing contaminants (glycidyl esters, 3-MCPD) according to EFSA CONTAM opinion (2016). The actual levels depend on the refining process.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.
The claim 'Truly GOOD' is a subjective marketing statement that cannot be objectively verified from the provided label information.
The nutrition information states that the product contains Iron.
The nutrition information states that the product contains Vitamin B9.
The ingredient list includes 'Roasted spice powder (17.8%)' and various spices, supporting the claim of aromatic roasted spices.
The ingredient list begins with 'Mixed spices (35.6%)' and 'Roasted spice powder (17.8%)', indicating it is a mixed masala powder.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
-
1.
Mixed Spices 35.6%Mixed spices (35.6%)
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Roasted Spice Powder 17.8% within Mixed SpicesRoasted spice powder (17.8%)
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Cumin within Roasted Spice Powder
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Coriander within Roasted Spice Powder
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Turmeric within Roasted Spice Powder
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Aniseed within Roasted Spice Powder
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Black Pepper within Roasted Spice PowderBlack pepper
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Fenugreek within Roasted Spice Powder
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Ginger within Roasted Spice Powder
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Clove within Roasted Spice Powder
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Green Cardamom within Roasted Spice PowderGreen cardamom
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Nutmeg within Roasted Spice Powder
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Red Chilli Powder within Mixed SpicesRed chilli powder
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Dehydrated Onion within Mixed SpicesDehydrated onion
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Dried Garlic within Mixed SpicesDried garlic
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Capsicum Extract within Mixed SpicesCapsicum extract
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Coriander Extract within Mixed SpicesCoriander extract
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Cumin Extract within Mixed SpicesCumin extract
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2.
Iodized SaltIodized salt
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3.
Sugar
-
4.
Starch
-
5.
Flavour EnhancerFlavour enhancer (635)
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6.
ThickenerPotassium chloride (INS 508)Thickener (508)
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7.
Acidity RegulatorCitric acid (INS 330)Acidity regulator (330)
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8.
Palm OilPalm oil
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9.
Natural Flavouring SubstanceNatural flavouring substance
-
10.
Mineral
-
11.
Vitamin
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 166 kcal |
| Protein | 4.2 g |
| Carbohydrate | 30.7 g |
| Total Sugars | 13.5 g |
| Added Sugars | 12.6 g |
| Total Fat | 9.1 g |
| Saturated Fat | 2.9 g |
| Trans Fat | 0.04 g |
| Sodium | 10,916 mg |
| Iron | 240 mg |
| Vitamin B9 | 1,550 µg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label. This is a condiment — used by the pinch or the spoonful, not eaten by the plate — so a red row here means the product is dense in that nutrient, not that a serving of it is. The score judges its nutrition on what a 2 g serving actually delivers.
Compare with other spices masala products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Also on this shelf
More Spices & Masala products we've analysed, in name order.
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What are the ingredients in Masala-E-Magic?
The label of Masala-E-Magic lists 28 ingredients, in label order: Mixed Spices, Roasted spice powder, Cumin, Coriander, Turmeric, Aniseed, Black Pepper, Fenugreek, Ginger, Clove, Green Cardamom, Nutmeg, Red chilli powder, Dehydrated Onion, Dried Garlic, Capsicum extract, Coriander extract, Cumin Extract, Iodised Salt, Sugar, Starch, Flavour Enhancer, Thickener, Acidity Regulator, Palm oil, Natural flavouring substance, Mineral, Vitamin. Flagged by the analysis: Flavour Enhancer, Palm oil, Natural flavouring substance.
Is Masala-E-Magic safe to eat?
Masala-E-Magic scores 5.5/10 on Decode Label (Moderate). This spice blend is primarily composed of a wide array of natural spices and herbs, offering flavour and potential antioxidant benefits. However, it includes disodium 5'-ribonucleotides (635), a flavour enhancer that is a purine source, which is relevant for people managing gout. The product also contains an undisclosed 'Natural flavouring substance', which means its specific components are not transparently listed.
Why does Masala-E-Magic score 5.5/10?
Flagged in the score: Undisclosed 'Natural flavouring substance'. Palm oil contributes saturated fat and potential processing contaminants. Also noted: Disodium 5'-ribonucleotides (635) as a purine source for individuals with gout.
Who should avoid Masala-E-Magic?
The points the analysis notes are most relevant to: Managing gout (due to purine source); Avoiding undisclosed flavouring substances; Sensitive to flavour enhancers.
Does Masala-E-Magic contain allergens?
Yes — the ingredient list contains mustard (the pack’s allergen statement), milk (the pack’s allergen statement), soy (the pack’s allergen statement) and gluten (the pack’s allergen statement). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Masala-E-Magic contain mustard?
Yes — the ingredient list names the pack’s allergen statement. People with mustard allergy should treat it as containing mustard, and check the allergen statement on the pack too.
Does Masala-E-Magic contain milk?
Yes — the ingredient list names the pack’s allergen statement. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does Masala-E-Magic contain soy?
Yes — the ingredient list names the pack’s allergen statement. People with soy allergy should treat it as containing soy, and check the allergen statement on the pack too.
Does Masala-E-Magic contain gluten?
Yes — the ingredient list names the pack’s allergen statement. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
How much sugar is in Masala-E-Magic?
13.5 g of total sugar per 100 g. The label declares 12.6 g of that as added sugar per 100 g.
Is Masala-E-Magic high in salt?
Yes — 10,916 mg of sodium per 100 g (about 27.29 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Are the claims on the Masala-E-Magic pack accurate?
Decode Label checked 5 claims against the ingredient list and nutrition panel. "Truly GOOD" — can't be verified from the label.
Is Masala-E-Magic vegetarian?
Masala-E-Magic is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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