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Brand owned by Mars (United States) · about the brand
Kellogg’s Chocos Crunchy Bite
Decode Label Safety Score
How we got 1.8 ShowHide
Reviewed 6 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This breakfast cereal contains a significant amount of added sugar and includes an ammonia caramel colour (E150c) which is classified by IARC as Group 2B (possibly carcinogenic to humans) due to the potential formation of 4-MEI during its manufacture. While the label does not state the concentration of 4-MEI, this is a notable concern for those seeking to avoid such additives. It may be suitable for healthy adults in moderation, but individuals sensitive to food additives or those monitoring sugar intake should exercise caution.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Wheat bran
- Iodized Salt
- Minerals
- Vitamins
High added sugar; contains IARC-classified caramel colour and undisclosed flavours
This breakfast cereal is high in added sugar and contains Caramel (INS 150c), an ammonia-process colour. This type of caramel colour is associated with a manufacturing byproduct, 4-MEI, which the International Agency for Research on Cancer (IARC) classifies as possibly carcinogenic to humans. It is a highly processed food with multiple additives.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 30 g per 100 g.
Declared allergens: Gluten
Relevant if you have this allergy or intolerance.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 1.1 g · trans fat 0 g per 100 g/ml
Infants under 1
AvoidNot suitable due to high added sugar content and the presence of multiple additives, including an IARC Group 2B classified caramel colour.
Toddlers & young children (1–5)
LimitHigh added sugar content may contribute to dental caries and unhealthy dietary patterns. The undisclosed flavours and colour may also be a concern for children with sensitivities.
Why the score is capped
Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Highly processed (NOVA) and high in sugar
Rule F-CAP-07
Flavours not disclosed — the label does not say which substance this is
Rule F-CAP-13
What's good
Contains wheat bran, a source of dietary fiber
Fortified with essential vitamins and minerals
Watch out for
High in added sugar from multiple sources (Sugar, Choco Crème, Invert Syrup)
Contains ammonia caramel colour (E150c), an IARC Group 2B (possibly carcinogenic) additive due to 4-MEI formation
Highly processed food (NOVA-4 classification)
Contains gluten, unsuitable for celiac disease or gluten sensitivity
Antioxidant — if it is Butylated Hydroxyanisole (BHA, E320), it is classified by IARC as Group 2B (possibly carcinogenic to humans).
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Contains ammonia caramel colour (E150c), which can generate 4-MEI during manufacture. IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans). The label does not state its concentration.
If this is Butylated Hydroxyanisole (BHA, E320), it is classified by IARC as Group 2B (possibly carcinogenic to humans).
High in added sugar from multiple sources (Sugar, Choco Crème, Invert Syrup), contributing to a dominant nutrition concern.
Contains gluten from refined wheat flour and wheat bran, making it unsuitable for individuals with celiac disease or gluten sensitivity.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The label states '4% of Adult's GDA' but does not provide the full Guideline Daily Amount (GDA) for adults, making it impossible to verify the percentage.
The product name is Kellogg's Chocos Crunchy Bites, which is consistent with the product packaging.
The nutrition information states 390 kcal per 100g. For a 23g pack, this calculates to approximately 89.7 kcal, which rounds to 90 kcal.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
17 entries as printed on the label · 15 distinct ingredients (some are declared more than once).
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1.
Refined Wheat Flour 41%Refined Wheat Flour (Maida) (41%)
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2.
Sugar
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3.
Corn Meal
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4.
Wheat Bran
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5.
Choco Crème 5.2%Choco Crème (5.2%)
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Sugar within Choco Crème
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Edible Vegetable Oil within Choco CrèmeEdible Vegetable Oil (Palm Kernel Oil)
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Cocoa Solids within Choco Crème
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Emulsifier within Choco CrèmePGPR (polyglycerol polyricinoleate) (INS 476)Emulsifier (INS 476)
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6.
Invert Syrup
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7.
Iodized Salt
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8.
Flavours undisclosed flavouringFlavours {Nature Identical & Artificial (Marshmallow & Vanilla)}
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9.
Cocoa Solids 0.3% trace amountCocoa Solids (0.3%)
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10.
Minerals
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11.
Colour synthetic colourSulphite ammonia caramel (INS 150D)Colour (INS 150d)
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12.
Vitamins
-
13.
AntioxidantBHA (INS 320)Antioxidant (INS 320)
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 390 kcal |
| Protein | 7.5 g |
| Carbohydrate | 84.9 g |
| Total Sugars | 31 g |
| Added Sugars | 30 g |
| Total Fat | 3.1 g |
| Saturated Fat | 1.1 g |
| Trans Fat | 0 g |
| Dietary Fibre | 4 g |
| Sodium | 400 mg |
| Energy from Fat | 28 kcal |
| Monounsaturated Fatty Acids | 1 g |
| Polyunsaturated Fatty Acids | 0.5 g |
| Cholesterol | 0 mg |
| Vitamin C | 10 mg |
| Vitamin B1 | 0.7 mg |
| Vitamin B2 | 0.55 mg |
| Vitamin B3 | 5 mg |
| Vitamin B6 | 1.3 mg |
| Vitamin B12 | 0.33 µg |
| Folate | 40 µg |
| Iron | 5 mg |
| Calcium | 100 mg |
| Zinc | 2 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other breakfast cereal products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Also on this shelf
More Breakfast Cereal & Oats products we've analysed, in name order.
-
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Kellogg's Kellogg’s Protein Chocos
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What are the ingredients in Kellogg’s Chocos Crunchy Bite?
The label of Kellogg’s Chocos Crunchy Bite lists 15 ingredients, in label order: Refined wheat flour, Corn Meal, Wheat bran, Choco Crème, Sugar, Edible Vegetable Oil, Emulsifier, Invert Syrup, Iodized Salt, Flavours, Cocoa Solids, Minerals, Colour, Vitamins, Antioxidant. Flagged by the analysis: Invert Syrup, Colour, Antioxidant, Choco Crème.
Is Kellogg’s Chocos Crunchy Bite safe to eat?
Kellogg’s Chocos Crunchy Bite scores 1.8/10 on Decode Label (Concerning). This breakfast cereal is high in added sugar and contains Caramel (INS 150c), an ammonia-process colour. This type of caramel colour is associated with a manufacturing byproduct, 4-MEI, which the International Agency for Research on Cancer (IARC) classifies as possibly carcinogenic to humans. It is a highly processed food with multiple additives.
Why does Kellogg’s Chocos Crunchy Bite score 1.8/10?
Flagged in the score: High in added sugar from multiple sources (Sugar, Choco Crème, Invert Syrup). Contains ammonia caramel colour (E150c), an IARC Group 2B (possibly carcinogenic) additive due to 4-MEI formation. Also noted: Highly processed food (NOVA-4 classification).
Who should avoid Kellogg’s Chocos Crunchy Bite?
The points the analysis notes are most relevant to: Avoiding IARC Group 2B caramel-colour additives; Sensitive to undisclosed flavourings; Managing high blood sugar or diabetes; Seeking to reduce intake of highly processed foods; Gluten sensitivity or celiac disease.
Is Kellogg’s Chocos Crunchy Bite suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does Kellogg’s Chocos Crunchy Bite contain allergens?
Yes — the ingredient list contains gluten (Refined wheat flour and Wheat bran). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Kellogg’s Chocos Crunchy Bite contain gluten?
Yes — the ingredient list names Refined wheat flour and Wheat bran. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Is Kellogg’s Chocos Crunchy Bite high in sugar?
Yes — 31 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 30 g of that as added sugar per 100 g.
Are the claims on the Kellogg’s Chocos Crunchy Bite pack accurate?
Decode Label checked 3 claims against the ingredient list and nutrition panel. "4% of Adult's GDA" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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