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Brand owned by Mars (United States) · about the brand
Kellogg’s Protein Chocos
Decode Label Safety Score
How we got 1.8 ShowHide
Reviewed 9 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This breakfast cereal is primarily a blend of multigrain flours, including wheat, oats, corn, and rice, providing a base of complex carbohydrates. However, it contains added sugar and nature-identical flavors, which contribute to its processed nature. The presence of the artificial sweetener Steviol Glycosides (INS 960) is noted, which may not be suitable for young children due to potential laxative effects if consumed in large quantities. While fortified with vitamins and minerals, the overall formulation leans towards a highly processed food due to the combination of added sugar, artificial sweetener, and nature-identical flavors. Individuals monitoring sugar intake or those with sensitivities to sweeteners should be cautious.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Oats Flour
- Corn Meal
- Rice flour
- Cocoa Solids
- Minerals
- +1 more →
Highly processed cereal with added sugar and artificial sweetener
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This multigrain cereal contains a significant amount of added sugar and also includes an artificial sweetener, Steviol Glycosides. While fortified with essential vitamins and minerals, the combination of these ingredients makes it a highly processed food. It may not be ideal for those looking to reduce their intake of added sugars and artificial sweeteners, particularly for young children.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 23.7 g per 100 g.
Declared allergens: Gluten
Relevant if you have this allergy or intolerance.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 0.8 g · trans fat 0 g per 100 g/ml
Infants under 1
AvoidContains added sugar, which is not recommended for infants under 1 year of age.
Toddlers & young children (1–5)
LimitContains added sugar and the artificial sweetener Steviol Glycosides (INS 960), which may contribute to high sugar intake and potential laxative effects if consumed in large amounts.
Why the score is capped
Highly processed (NOVA) and high in sugar
Rule F-CAP-07
Highly processed (NOVA); contains artificial sweeteners
Rule F-CAP-09
What's good
Contains a blend of multigrain flours (wheat, oats, corn, rice)
Fortified with essential vitamins and minerals
Contains cocoa solids for flavour and antioxidants
Watch out for
High in added sugar
Contains nature identical flavours, indicating a highly processed food
Includes an artificial sweetener (Steviol Glycosides)
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Contains Wheat Flour and Wheat Gluten, which are common allergens for individuals with celiac disease or gluten sensitivity.
Contains Nature Identical Flavours, which are synthetic and contribute to the product's highly processed nature.
Contains Sweetener (INS 960), Steviol Glycosides, an artificial sweetener that may cause gastrointestinal discomfort in sensitive individuals or if consumed in large quantities.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The term 'POWER BREAKFAST' is a marketing slogan and cannot be objectively verified from the provided label information.
The claim '50% MORE PROTEIN' is a comparative claim, but the label does not provide a baseline product or a reference value to compare against, making it unverifiable.
The product name indicates 'Protein Chocos', and the nutrition information shows 14.1g of protein per 100g, which is a significant amount.
The nutrition information states 6.5g of fibre per 100g, which is considered a high amount of fibre.
The ingredients list includes 'VITAMINS', and the nutrition information explicitly lists Vitamin C, Vitamin B1, Vitamin B2, Vitamin B3, Vitamin B6, Folate, and Vitamin D, totaling 7 vitamins.
The ingredients list 'COCOA SOLIDS (5.4%)', indicating the presence of chocolate, which supports the 'Sooo Chocolatey' claim.
The ingredients list 'MULTIGRAIN FLOUR MIX', 'WHEAT FLOUR (ATTA)', 'OATS FLOUR', 'CORN MEAL', and 'RICE FLOUR', but 'Maida' (Refined Wheat Flour) is not listed.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Multigrain Flour Mix 63.6%MULTIGRAIN FLOUR MIX (63.6%)
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Wheat Flour (Atta) 40% within Multigrain Flour MixWHEAT FLOUR (ATTA) (40%)
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Oats Flour 13.4% within Multigrain Flour MixOATS FLOUR (13.4%)
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Corn Meal 7.1% within Multigrain Flour MixCORN MEAL (7.1%)
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Rice Flour 3.1% within Multigrain Flour MixRICE FLOUR (3.1%)
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2.
SugarSUGAR
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3.
Wheat GlutenWHEAT GLUTEN
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4.
Cocoa Solids 5.4%COCOA SOLIDS (5.4%)
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5.
Cereal ExtractCEREAL EXTRACT
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6.
MineralsMINERALS
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7.
Edible Vegetable Oil (Sunflower Oil)EDIBLE VEGETABLE OIL (SUNFLOWER OIL)
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8.
Iodized SaltIODIZED SALT
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9.
Flavours (Nature Identical)FLAVOURS (NATURE IDENTICAL)
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10.
VitaminsVITAMINS
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11.
Antioxidant (INS 307b)ANTIOXIDANT (INS 307b)
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12.
Sweetener (INS 960)SWEETENER (INS 960)
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 389 kcal |
| Protein | 14.1 g |
| Carbohydrate | 78.3 g |
| Total Sugars | 23.7 g |
| Added Sugars | 23.7 g |
| Total Fat | 3.6 g |
| Saturated Fat | 0.8 g |
| Trans Fat | 0 g |
| Dietary Fibre | 6.5 g |
| Sodium | 145 mg |
| Cholesterol | 0 mg |
| Vitamin C | 15 mg |
| Vitamin B1 | 0.68 mg |
| Vitamin B2 | 1.06 mg |
| Vitamin B3 | 6.25 mg |
| Vitamin B6 | 1 mg |
| Folate | 60 µg |
| Iron | 7.5 mg |
| Calcium | 350 mg |
| Zinc | 3 mg |
| Vitamin D | 2.25 µg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other breakfast cereal products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Also on this shelf
More Breakfast Cereal & Oats products we've analysed, in name order.
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Kellogg's Kellogg’s High Protein Muesli With Gut Friendly Prebiotics
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Kellogg's Muesli Fruit, Nut & Seeds
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Kellogg's MultiGrain Chocos
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What are the ingredients in Kellogg’s Protein Chocos?
The label of Kellogg’s Protein Chocos lists 16 ingredients, in label order: Multigrain Flour Mix, Wheat flour (Atta), Oats Flour, Corn Meal, Rice flour, Sugar, Wheat gluten, Cocoa Solids, Cereal Extract, Minerals, Edible Vegetable Oil (Sunflower Oil), Iodized Salt, Flavours (Nature Identical), Vitamins, Antioxidant (INS 307b), Sweetener (INS 960). Flagged by the analysis: Sweetener (INS 960).
Is Kellogg’s Protein Chocos safe to eat?
Kellogg’s Protein Chocos scores 1.8/10 on Decode Label (Concerning). The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This multigrain cereal contains a significant amount of added sugar and also includes an artificial sweetener, Steviol Glycosides. While fortified with essential vitamins and minerals, the combination of these ingredients makes it a highly processed food. It may not be ideal for those looking to reduce their intake of added sugars and artificial sweeteners, particularly for young children.
Why does Kellogg’s Protein Chocos score 1.8/10?
What the analysis notes: High in added sugar. Contains nature identical flavours, indicating a highly processed food. Includes an artificial sweetener (Steviol Glycosides).
Who should avoid Kellogg’s Protein Chocos?
The points the analysis notes are most relevant to: Avoiding added sugars and artificial sweeteners; Sensitive to Steviol Glycosides; Gluten sensitivity or celiac disease.
Is Kellogg’s Protein Chocos suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does Kellogg’s Protein Chocos contain allergens?
Yes — the ingredient list contains gluten (Wheat flour (Atta) and Wheat gluten). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Kellogg’s Protein Chocos contain gluten?
Yes — the ingredient list names Wheat flour (Atta) and Wheat gluten. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Is Kellogg’s Protein Chocos high in sugar?
Yes — 23.7 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 23.7 g of that as added sugar per 100 g.
Are the claims on the Kellogg’s Protein Chocos pack accurate?
Decode Label checked 7 claims against the ingredient list and nutrition panel. "POWER BREAKFAST" — can't be verified from the label. "50% MORE PROTEIN" — can't be verified from the label.
Is Kellogg’s Protein Chocos vegetarian?
Kellogg’s Protein Chocos is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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