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Brand owned by Mars (United States) · about the brand
MultiGrain Chocos
Sold in 127 g · 250 g · 385 g — same recipe, same score.
Decode Label Safety Score
How we got 1.8 ShowHide
Reviewed 3 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This breakfast cereal is primarily a source of carbohydrates and added sugar, with a notable amount of cocoa solids. While it provides some fortified vitamins and minerals, the high sugar content and the presence of an ammonia caramel colour (INS 150c/d) are significant concerns. The caramel colour is associated with 4-MEI, which IARC classifies as Group 2B, 'possibly carcinogenic to humans', a concern for regular consumption. Individuals monitoring sugar intake or avoiding specific food additives should be cautious.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Sorghum (Jowar) Flour
- Cocoa Solids
- Minerals
- Vitamins
High added sugar; contains IARC-classified ammonia caramel colour
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This breakfast cereal contains a high amount of added sugar, which is a primary nutritional concern, especially for children. It also includes an ammonia caramel colour (INS 150c/d) that may contain 4-MEI, a substance classified by IARC as possibly carcinogenic to humans. While fortified with vitamins and minerals, these do not offset the concerns related to sugar and the specific colour additive.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 27 g per 100 g.
- Avoiding certain additives or colours — Edible Vegetable Oil (Palmolein) is declared.
Declared allergens: Milk and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 1.2 g · trans fat 0 g per 100 g/ml
Infants under 1
AvoidContains added sugar, which is not recommended for infants under 1 year of age.
Toddlers & young children (1–5)
LimitHigh added sugar content is a concern for dental health and overall dietary balance in young children.
Why the score is capped
Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Highly processed (NOVA) and high in sugar
Rule F-CAP-07
What's good
Fortified with essential vitamins and minerals
Contains sorghum flour, a gluten-free whole grain
Watch out for
High added sugar content
Presence of ammonia caramel colour (E150c/d) with IARC 2B classification concern for 4-MEI
Contains palmolein, high in saturated fat
Use of artificial and nature-identical flavours
Colours — generic term for colours, which may include ammonia caramel colour (E150c/d), associated with 4-MEI, an IARC Group 2B carcinogen.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Palm Oil
Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.
Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)
Palm Oil: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Contains ammonia caramel colour (E150c/d), which can generate 4-MEI during manufacture. IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans). The label does not state its concentration.
High in added sugar, which is a dominant nutritional concern, especially for children.
Contains Edible Vegetable Oil (Palmolein), which is high in saturated fat. Regular high intake can be a cardiovascular concern.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim 'More Chocolatey' is a subjective comparison and cannot be verified from the provided label information.
The label states '6% of Adult's GDA' for energy, but the full Guideline Daily Amount (GDA) for energy is not provided on the label to verify this percentage.
The ingredient list shows multigrain flour mix (64.8%) which includes wheat flour, sorghum flour, rice flour, and corn meal.
The nutrition information lists more than 5 nutrients including vitamins (C, B1, B2, B3, B6, B12, Folate) and minerals (Iron, Calcium, Zinc).
The ingredient list specifies 'WHEAT FLOUR (ATTA)' and does not list 'Maida' (refined wheat flour).
The nutrition information states 373 kcal per 100g, which calculates to 111.9 kcal for a 30g serving, supporting the claim of 112 kcal.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Multigrain Flour Mix 64.8%MULTIGRAIN FLOUR MIX (64.8%)
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Wheat Flour (Atta) 55.8% within Multigrain Flour MixWHEAT FLOUR (ATTA) (55.8%)
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Sorghum (Jowar) Flour 3% within Multigrain Flour MixSORGHUM (JOWAR) FLOUR (3%)
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Rice Flour 3% within Multigrain Flour MixRICE FLOUR (3%)
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Corn Meal 3% within Multigrain Flour MixCORN MEAL (3%)
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2.
SugarSUGAR
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3.
Cocoa Solids 5.3%COCOA SOLIDS (5.3%)
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4.
MineralsMINERALS
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5.
Cereal ExtractCEREAL EXTRACT
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6.
Iodized SaltIODIZED SALT
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7.
Colours synthetic colourPlain caramel (INS 150A), Sulphite ammonia caramel (INS 150D)COLOURS (INS 150a, INS 150d)
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8.
Edible Vegetable Oil (Palmolein)EDIBLE VEGETABLE OIL (PALMOLEIN)
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9.
Flavours (Nature Identical & Artificial (Cream)) undisclosed flavouringFLAVOURS {NATURE IDENTICAL & ARTIFICIAL (CREAM)}
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10.
VitaminsVITAMINS
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11.
Antioxidant (INS 307b)ANTIOXIDANT (INS 307b)
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 373 kcal |
| Protein | 9 g |
| Carbohydrate | 81 g |
| Total Sugars | 27 g |
| Added Sugars | 27 g |
| Total Fat | 3 g |
| Saturated Fat | 1.2 g |
| Trans Fat | 0 g |
| Dietary Fibre | 7 g |
| Sodium | 250 mg |
| MONOUNSATURATED FATTY ACIDS | 1 g |
| POLYUNSATURATED FATTY ACIDS | 0.8 g |
| CHOLESTEROL | 0 mg |
| VITAMIN C | 10 mg |
| VITAMIN B1 | 0.7 mg |
| VITAMIN B2 | 0.57 mg |
| VITAMIN B3 | 5 mg |
| VITAMIN B6 | 1.3 mg |
| VITAMIN B12 | 0.33 µg |
| FOLATE | 40 µg |
| IRON | 6.7 mg |
| CALCIUM | 700 mg |
| ZINC | 2 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other breakfast cereal products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Also on this shelf
More Breakfast Cereal & Oats products we've analysed, in name order.
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Kellogg's Muesli Fruit, Nut & Seeds
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Kellogg's MultiGrain+ Corn Flakes Power Breakfast
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Kellogg's Multigrain Chocos Duet
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Kellogg's MultiGrain Chocos Fills
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Kellogg's Multigrain Chocos Moons & Stars
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Kellogg's MultiGrain Chocos Moons & Stars
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What are the ingredients in MultiGrain Chocos?
The label of MultiGrain Chocos lists 15 ingredients, in label order: Multigrain Flour Mix, Wheat flour (Atta), Sorghum (Jowar) Flour, Rice flour, Corn Meal, Sugar, Cocoa Solids, Minerals, Cereal Extract, Iodized Salt, Colours, Edible Vegetable Oil (Palmolein), Flavours (Nature Identical & Artificial (Cream)), Vitamins, Antioxidant (INS 307b). Flagged by the analysis: Colours, Edible Vegetable Oil (Palmolein), Flavours (Nature Identical & Artificial (Cream)).
Is MultiGrain Chocos safe to eat?
MultiGrain Chocos scores 1.8/10 on Decode Label (Concerning). The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This breakfast cereal contains a high amount of added sugar, which is a primary nutritional concern, especially for children. It also includes an ammonia caramel colour (INS 150c/d) that may contain 4-MEI, a substance classified by IARC as possibly carcinogenic to humans. While fortified with vitamins and minerals, these do not offset the concerns related to sugar and the specific colour additive.
Why does MultiGrain Chocos score 1.8/10?
What the analysis notes: High added sugar content. Presence of ammonia caramel colour (E150c/d) with IARC 2B classification concern for 4-MEI. Contains palmolein, high in saturated fat.
Who should avoid MultiGrain Chocos?
The points the analysis notes are most relevant to: Avoiding IARC Group 2B caramel-colour additives; Monitoring added sugar intake; Sensitive to artificial flavours; Milk allergy / lactose intolerance; Gluten / wheat sensitivity (coeliac disease).
Is MultiGrain Chocos suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does MultiGrain Chocos contain allergens?
Yes — the ingredient list contains milk (Flavours (Nature Identical & Artificial (Cream))) and gluten (Wheat flour (Atta)). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does MultiGrain Chocos contain milk?
Yes — the ingredient list names Flavours (Nature Identical & Artificial (Cream)). People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does MultiGrain Chocos contain gluten?
Yes — the ingredient list names Wheat flour (Atta). People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Is MultiGrain Chocos high in sugar?
Yes — 27 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 27 g of that as added sugar per 100 g.
Are the claims on the MultiGrain Chocos pack accurate?
Decode Label checked 6 claims against the ingredient list and nutrition panel. "More Chocolatey" — can't be verified from the label. "6% of Adult's GDA^ (Guideline Daily Amount (2000 kcal diet))" — can't be verified from the label.
Is MultiGrain Chocos vegetarian?
MultiGrain Chocos is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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