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Kellogg's Multigrain Chocos Crunchy Bites Power of 5 Nutrients
Decode Label Safety Score
How we got 1.5 ShowHide
Reviewed 3 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This multigrain cereal offers a blend of wheat, corn, and sorghum flours, providing dietary fiber. However, it contains a significant amount of added sugar, which is a primary nutritional concern, especially for young children. The presence of Caramel Colour (INS 150d), an ammonia-process caramel, is also a notable safety concern due to its association with 4-MEI, classified by IARC as Group 2B (possibly carcinogenic to humans). The product also includes nature-identical and artificial flavors, contributing to its ultra-processed nature.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Sorghum (Jowar) Flour
- Minerals
- Vitamins
High added sugar; contains IARC-classified caramel colour
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This multigrain cereal contains a high amount of added sugar, which is a significant nutritional concern, particularly for children. It also includes Caramel Colour (INS 150d), an ammonia-process caramel that can generate 4-MEI, a substance classified by IARC as possibly carcinogenic to humans. This product is highly processed with artificial flavors.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 27 g per 100 g.
- Avoiding certain additives or colours — Colour (INS 150d) is declared.
Declared allergens: Gluten
Relevant if you have this allergy or intolerance.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 1.9 g · trans fat 0 g per 100 g/ml
Infants under 1
AvoidContains added sugar, which is not recommended for infants under 1 year of age.
Toddlers & young children (1–5)
LimitHigh added sugar content is a concern for dental health and overall dietary balance in young children.
Specific sensitivities
Avoid if affectedContains Wheat flour (Atta), which is a source of gluten.
Why the score is capped
Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Highly processed (NOVA) and high in sugar
Rule F-CAP-07
What's good
Includes multigrain flours (wheat, corn, sorghum)
Fortified with vitamins and minerals
Contains natural antioxidant (tocopherol-rich extract)
Watch out for
High in added sugar (sugar and invert syrup)
Contains Palm Kernel Oil, which is high in saturated fat
Contains artificial and nature-identical flavors
Contains Caramel Colour (INS 150d), an ammonia-process caramel associated with 4-MEI (IARC Group 2B)
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Caramel Colour (Class III & IV) (E150c)
Classes III and IV of caramel colour (INS 150c/150d) are made with ammonia, a process that can generate 4-methylimidazole (4-MEI) as a by-product. IARC classifies 4-MEI as Group 2B, possibly carcinogenic to humans, and California lists it under Proposition 65 with a warning threshold — though EFSA's own re-evaluation did not reach the same level of concern as IARC's classification. This label does not state the product's 4-MEI concentration, so exposure from this specific product cannot be determined from the ingredient list alone. It is the colour that makes colas and dark sauces brown. Classes I and II are made without ammonia and do not carry this concern.
Regulatory & scientific authority Source: IARC Monograph Vol. 101 (4-MEI); California Proposition 65; EFSA re-evaluation of caramel colours (2011)
Caramel Colour (Class III & IV): regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Contains Caramel Colour (INS 150d), an ammonia-process caramel colour that can generate 4-MEI, which is classified by IARC as Group 2B (possibly carcinogenic to humans). The concentration of 4-MEI is not stated on the label.
Contains Wheat flour (Atta), which contains gluten. Not suitable for individuals with celiac disease or gluten sensitivity.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The nutrition information lists protein, fibre, iron, calcium, and multiple vitamins, supporting the claim of 5 nutrients.
The nutrition information states 8.3g of protein per 100g.
The nutrition information states 6.4g of fibre per 100g.
The nutrition information states 6.5mg of iron per 100g.
The nutrition information states 233mg of calcium per 100g.
The nutrition information lists multiple vitamins including Vitamin C, B1, B2, B3, B6, B12, and Folate.
The ingredients list a multigrain flour mix including wheat flour, corn meal, and sorghum flour.
The ingredients list 'CHOCO CREME' and 'FLAVOURS {NATURE IDENTICAL & ARTIFICIAL (MARSHMALLOW, CARAMEL & VANILLA)}', supporting the choco caramel flavor.
The ingredients list 'WHEAT FLOUR (ATTA)' but does not list 'Maida' (refined wheat flour).
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
18 entries as printed on the label · 16 distinct ingredients (some are declared more than once).
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1.
Multigrain Flour Mix 68.9%MULTIGRAIN FLOUR MIX (68.9%)
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Wheat Flour (Atta) 47.5% within Multigrain Flour MixWHEAT FLOUR (ATTA) (47.5%)
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Corn Meal 17.8% within Multigrain Flour MixCORN MEAL (17.8%)
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Sorghum (Jowar) Flour 3.6% within Multigrain Flour MixSORGHUM (JOWAR) FLOUR (3.6%)
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2.
SugarSUGAR
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3.
Choco Creme 4.7%CHOCO CREME (4.7%)
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Sugar within Choco CremeSUGAR
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Edible Vegetable Oil (Palm Kernel Oil) within Choco CremeEDIBLE VEGETABLE OIL (PALM KERNEL OIL)
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Cocoa Solids within Choco CremeCOCOA SOLIDS
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Emulsifier (INS 476) within Choco CremePGPR (polyglycerol polyricinoleate) (INS 476)EMULSIFIER (INS 476)
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4.
Invert SyrupINVERT SYRUP
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5.
MineralsMINERALS
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6.
Iodized SaltIODIZED SALT
-
7.
Flavours (Nature Identical & Artificial (Marshmallow, Caramel & Vanilla)) undisclosed flavouringFLAVOURS {NATURE IDENTICAL & ARTIFICIAL (MARSHMALLOW, CARAMEL & VANILLA)}
-
8.
Cocoa Solids 0.3% trace amountCOCOA SOLIDS (0.3%)
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9.
Colour (INS 150d) synthetic colourSulphite ammonia caramel (INS 150D)COLOUR (INS 150d)
-
10.
VitaminsVITAMINS
-
11.
Antioxidant (INS 307b) unnamedANTIOXIDANT (INS 307b)
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 385 kcal |
| Protein | 8.3 g |
| Carbohydrate | 83.9 g |
| Total Sugars | 27.5 g |
| Added Sugars | 27 g |
| Total Fat | 3.2 g |
| Saturated Fat | 1.9 g |
| Trans Fat | 0 g |
| Dietary Fibre | 6.4 g |
| Sodium | 270 mg |
| ENERGY FROM FAT | 29 kcal |
| MONOUNSATURATED FATTY ACIDS | 0.8 g |
| POLYUNSATURATED FATTY ACIDS | 0.4 g |
| CHOLESTEROL | 0 mg |
| VITAMIN C | 10 mg |
| VITAMIN B1 | 0.7 mg |
| VITAMIN B2 | 0.57 mg |
| VITAMIN B3 | 5 mg |
| VITAMIN B6 | 1.3 mg |
| VITAMIN B12 | 0.33 µg |
| FOLATE | 40 µg |
| IRON | 6.5 mg |
| CALCIUM | 233 mg |
| ZINC | 2 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other breakfast cereal products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Kellogg's Multigrain Chocos Crunchy Bites Power of 5 Nutrients?
The label of Kellogg's Multigrain Chocos Crunchy Bites Power of 5 Nutrients lists 16 ingredients, in label order: Multigrain Flour Mix, Wheat flour (Atta), Corn Meal, Sorghum (Jowar) Flour, Choco Crème, Sugar, Edible Vegetable Oil (Palm Kernel Oil), Emulsifier (INS 476), Invert Syrup, Minerals, Iodized Salt, Flavours (Nature Identical & Artificial (Marshmallow, Caramel & Vanilla)), Cocoa Solids, Colour (INS 150d), Vitamins, Antioxidant (INS 307b). Flagged by the analysis: Colour (INS 150d), Edible Vegetable Oil (Palm Kernel Oil), Flavours (Nature Identical & Artificial (Marshmallow, Caramel & Vanilla)).
Is Kellogg's Multigrain Chocos Crunchy Bites Power of 5 Nutrients safe to eat?
Kellogg's Multigrain Chocos Crunchy Bites Power of 5 Nutrients scores 1.5/10 on Decode Label (Concerning). The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This multigrain cereal contains a high amount of added sugar, which is a significant nutritional concern, particularly for children. It also includes Caramel Colour (INS 150d), an ammonia-process caramel that can generate 4-MEI, a substance classified by IARC as possibly carcinogenic to humans. This product is highly processed with artificial flavors.
Why does Kellogg's Multigrain Chocos Crunchy Bites Power of 5 Nutrients score 1.5/10?
What the analysis notes: High in added sugar (sugar and invert syrup). Contains Palm Kernel Oil, which is high in saturated fat. Contains artificial and nature-identical flavors.
Who should avoid Kellogg's Multigrain Chocos Crunchy Bites Power of 5 Nutrients?
The points the analysis notes are most relevant to: Avoiding high added sugar; Sensitive to artificial flavors; Avoiding IARC Group 2B caramel-colour additives; Gluten sensitivity or celiac disease.
Is Kellogg's Multigrain Chocos Crunchy Bites Power of 5 Nutrients suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does Kellogg's Multigrain Chocos Crunchy Bites Power of 5 Nutrients contain allergens?
Yes — the ingredient list contains gluten (Wheat flour (Atta)). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Kellogg's Multigrain Chocos Crunchy Bites Power of 5 Nutrients contain gluten?
Yes — the ingredient list names Wheat flour (Atta). People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Is Kellogg's Multigrain Chocos Crunchy Bites Power of 5 Nutrients high in sugar?
Yes — 27.5 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 27 g of that as added sugar per 100 g.
Are the claims on the Kellogg's Multigrain Chocos Crunchy Bites Power of 5 Nutrients pack accurate?
Yes — all 9 claims on the pack checked out against the ingredient list and nutrition panel.
Is Kellogg's Multigrain Chocos Crunchy Bites Power of 5 Nutrients vegetarian?
Kellogg's Multigrain Chocos Crunchy Bites Power of 5 Nutrients is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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