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Brand owned by Mars (United States) · about the brand
Kellogg's Froot Loops Crunchy Multigrain Cereal
Decode Label Safety Score
How we got 1.8 ShowHide
Reviewed 3 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This breakfast cereal is primarily a blend of multigrain flours, with a significant contribution from corn meal and wheat flours. While it provides some dietary fiber from whole oats, the presence of added sugar and nature-identical flavouring means it should be consumed in moderation, especially by children. The use of multiple food colours, including Caramel (INS 150c) which is classified by IARC as Group 2B, is a notable concern for those seeking to avoid such additives. The product is fortified with vitamins and minerals, which is a positive, but this does not offset the concerns related to sugar and certain additives.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Whole Oats Flour
- Minerals
- Vitamins
High in added sugar; contains IARC 2B classified caramel colour and artificial flavour
This breakfast cereal contains a significant amount of added sugar, which is a primary nutritional concern, especially for children. It also includes Caramel (INS 150c), a food colour classified by IARC as Group 2B, meaning it is possibly carcinogenic to humans. Additionally, it uses a nature-identical flavour, which lacks transparency regarding its specific components. While fortified with vitamins and minerals, these benefits are outweighed by the sugar content and additive concerns.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 30 g per 100 g.
Declared allergens: Gluten
Relevant if you have this allergy or intolerance.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 0.8 g · trans fat 0 g per 100 g/ml
Infants under 1
AvoidContains added sugar, which is not recommended for infants under 1 year of age.
Toddlers & young children (1–5)
LimitThis product contains added sugar and sodium. High intake of these nutrients is not recommended for young children and should be consumed in moderation.
What's good
Contains multigrain flours and whole oats flour, contributing to dietary fiber
Fortified with essential vitamins and minerals
Uses natural colours like beetroot red, paprika extract, and curcumin
Watch out for
High in added sugar, which should be consumed in moderation, especially by children
Contains Caramel (INS 150c), an IARC Group 2B classified colour (possibly carcinogenic to humans)
Includes 'Nature Identical' flavour, lacking transparency on specific compounds
Contains gluten from wheat flours, unsuitable for individuals with celiac disease or gluten sensitivity
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Contains Caramel (INS 150c), which is classified by the International Agency for Research on Cancer (IARC) as Group 2B, meaning 'possibly carcinogenic to humans' due to the presence of 4-methylimidazole (4-MEI) as a manufacturing by-product. The concentration of 4-MEI in this specific product cannot be determined from the label alone.
Contains Wheat flour (Atta) and Refined Wheat Flour (Maida), which contain gluten. This product is not suitable for individuals with celiac disease or gluten sensitivity.
Contains 'Flavour (Nature Identical)', which indicates the use of synthetic flavouring compounds that mimic natural ones, without specific disclosure of the compounds used.
Claim check
1 claim not supported by label dataFront-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim 'Power of 5' is presented as a general benefit, but the specific nutrients listed (Energy, Protein, Iron, Calcium, Vitamins) are not exceptionally high per serving (30g) to warrant a 'power' claim.
The ingredients list multigrain flour mix, corn meal, wheat flour (atta), whole oats flour, and refined wheat flour (maida), confirming it is a multigrain cereal.
The nutrition information states 6.5g of protein per 100g.
The nutrition information states 7mg of iron per 100g.
The nutrition information states 204mg of calcium per 100g.
The ingredients list 'VITAMINS' and the nutrition panel specifies Vitamin C, B1, B2, B3, B6, B12, and Folate.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Multigrain Flour Mix 71.8%MULTIGRAIN FLOUR MIX (71.8%)
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Corn Meal 40.2% within Multigrain Flour MixCORN MEAL (40.2%)
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Wheat Flour (Atta) 18.4% within Multigrain Flour MixWHEAT FLOUR (ATTA) (18.4%)
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Whole Oats Flour 8.6% within Multigrain Flour MixWHOLE OATS FLOUR (8.6%)
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Refined Wheat Flour (Maida) 4.6% within Multigrain Flour MixREFINED WHEAT FLOUR (MAIDA) (4.6%)
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2.
SugarSUGAR
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3.
Iodized SaltIODIZED SALT
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4.
MineralsMINERALS
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5.
Colours synthetic colourBeetroot red (INS 162), Paprika extract (INS 160C), Curcumin (INS 100)COLOURS ([INS162], [INS160c(i)], [INS100(i)])
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INS162 within Colours synthetic colourBeetroot red (INS 162)
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INS160c(i) within Colours synthetic colourPaprika extract (INS 160C)
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INS100(i) within Colours synthetic colourCurcumin (INS 100)
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6.
Vegetable Extract trace amountVEGETABLE EXTRACT (BLACK CARROT EXTRACT)
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Black Carrot Extract within Vegetable Extract trace amountBLACK CARROT EXTRACT
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7.
Flavour (Nature Identical) undisclosed flavouringFLAVOUR (NATURE IDENTICAL)
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8.
VitaminsVITAMINS
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9.
Antioxidant (INS 307b)ANTIOXIDANT (INS 307b)
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 391 kcal |
| Protein | 6.5 g |
| Carbohydrate | 86.3 g |
| Total Sugars | 30.5 g |
| Added Sugars | 30 g |
| Total Fat | 3 g |
| Saturated Fat | 0.8 g |
| Trans Fat | 0 g |
| Dietary Fibre | 3.5 g |
| Sodium | 390 mg |
| ENERGY FROM FAT | 27 kcal |
| MONOUNSATURATED FATTY ACIDS | 1.3 g |
| POLYUNSATURATED FATTY ACIDS | 0.8 g |
| CHOLESTEROL | 0 mg |
| VITAMIN C | 12 mg |
| VITAMIN B1 | 0.7 mg |
| VITAMIN B2 | 0.7 mg |
| VITAMIN B3 | 6 mg |
| VITAMIN B6 | 1.3 mg |
| VITAMIN B12 | 0.33 µg |
| FOLATE | 40 µg |
| IRON | 7 mg |
| CALCIUM | 204 mg |
| ZINC | 2.5 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other breakfast cereal products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Kellogg's Froot Loops Crunchy Multigrain Cereal?
The label of Kellogg's Froot Loops Crunchy Multigrain Cereal lists 17 ingredients, in label order: Multigrain Flour Mix, Corn Meal, Wheat flour (Atta), Whole Oats Flour, Refined Wheat Flour (Maida), Sugar, Iodized Salt, Minerals, Colours, INS162, INS160c(i), INS100(i), Vegetable Extract, Black Carrot Extract, Flavour (Nature Identical), Vitamins, Antioxidant (INS 307b). None of them is flagged by the analysis.
Is Kellogg's Froot Loops Crunchy Multigrain Cereal safe to eat?
Kellogg's Froot Loops Crunchy Multigrain Cereal scores 1.8/10 on Decode Label (Concerning). This breakfast cereal contains a significant amount of added sugar, which is a primary nutritional concern, especially for children. It also includes Caramel (INS 150c), a food colour classified by IARC as Group 2B, meaning it is possibly carcinogenic to humans. Additionally, it uses a nature-identical flavour, which lacks transparency regarding its specific components. While fortified with vitamins and minerals, these benefits are outweighed by the sugar content and additive concerns.
Why does Kellogg's Froot Loops Crunchy Multigrain Cereal score 1.8/10?
What the analysis notes: High in added sugar, which should be consumed in moderation, especially by children. Contains Caramel (INS 150c), an IARC Group 2B classified colour (possibly carcinogenic to humans). Includes 'Nature Identical' flavour, lacking transparency on specific compounds.
Who should avoid Kellogg's Froot Loops Crunchy Multigrain Cereal?
The points the analysis notes are most relevant to: Avoiding IARC Group 2B caramel-colour additives; Sensitive to food colours or artificial flavours; Limiting added sugar intake; Gluten sensitivity or celiac disease.
Is Kellogg's Froot Loops Crunchy Multigrain Cereal suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does Kellogg's Froot Loops Crunchy Multigrain Cereal contain allergens?
Yes — the ingredient list contains gluten (Wheat flour (Atta) and Refined Wheat Flour (Maida)). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Kellogg's Froot Loops Crunchy Multigrain Cereal contain gluten?
Yes — the ingredient list names Wheat flour (Atta) and Refined Wheat Flour (Maida). People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Is Kellogg's Froot Loops Crunchy Multigrain Cereal high in sugar?
Yes — 30.5 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 30 g of that as added sugar per 100 g.
Are the claims on the Kellogg's Froot Loops Crunchy Multigrain Cereal pack accurate?
Decode Label checked 6 claims against the ingredient list and nutrition panel. "Power of 5" — misleading.
Is Kellogg's Froot Loops Crunchy Multigrain Cereal vegetarian?
Kellogg's Froot Loops Crunchy Multigrain Cereal is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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