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Brand founded in India, 2016 · about the brand
Go Grub Millet Choco Chip Cookies
Decode Label Safety Score
Score limited by
No nutrition panel was captured, but the ingredient list shows a sugar/refined-fat source high up, so this is scored as a sugar-/fat-forward product.
No lane-by-lane breakdown: the label doesn't carry what the lanes are scored from.
No nutrition panel was captured, but the ingredient list shows a sugar/refined-fat source high up, so this is scored as a sugar-/fat-forward product. The rating is provisional — capture the nutrition facts for a full assessment.
This biscuit offers a more wholesome base with whole wheat and jowar flours, and uses unrefined sugar. However, it is still a processed snack with added sugars and fats, and the lack of a nutrition panel means the exact impact of these on saturated fat and sugar intake cannot be fully assessed. It is best consumed in moderation as an occasional treat.
Reviewed 3 times
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Whole Wheat Flour
- Jowar Flour
- Cocoa powder
Whole grain base, but still a processed snack with added sugars and fats
These biscuits are made with whole wheat and jowar flours, and use unrefined khand sugar, which are generally better choices than refined alternatives. However, they still contain added sugars and fats like rice bran oil and unsalted butter. Without a nutrition panel, it's hard to know the exact amounts of saturated fat and total sugars, so moderation is key.
Declared allergens: Milk, Soy and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
6 concerns could not be assessed from this label. That means we don't know — not that there's nothing to find.
Infants under 1
LimitContains added sugars and salt, which should be limited in an infant's diet.
Toddlers & young children (1–5)
LimitHigh added sugar content from unrefined khand sugar, chocolate chips, and liquid glucose should be consumed in moderation to prevent excessive sugar intake.
What's good
Uses whole wheat and jowar flours, providing a more nutritious base than refined flours.
Unrefined khand sugar is a slightly better alternative to highly refined sugars.
Jowar flour is a gluten-free grain, adding dietary fiber and nutrients.
Watch out for
Contains multiple sources of added sugar (Unrefined Khand Sugar, Chocolate Chips, Liquid Glucose) which contribute to overall sugar intake.
Contains fats from Rice Bran Oil and Unsalted Butter, which contribute to caloric and fat content.
Lack of a nutrition panel makes it difficult to assess exact levels of saturated fat, trans fat, and total sugars.
Contains common allergens: wheat (gluten), dairy (Unsalted Butter, Milk Powder), and soy (Soy Lecithin).
Raising Agents — functional additives (e.g., baking soda, baking powder) to help the product rise. Generally safe in food applications.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Wheat Flour contains gluten, which is a common allergen and not suitable for individuals with celiac disease or gluten sensitivity.
Claim check
1 claim not supported by label dataFront-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The ingredient list includes Liquid Glucose, which is a refined sugar.
This nutrient figure isn’t in our database for this product yet, so we can’t check the claim against the panel — it isn’t being called false, we just don’t have the numbers on file.
This nutrient figure isn’t in our database for this product yet, so we can’t check the claim against the panel — it isn’t being called false, we just don’t have the numbers on file.
The ingredient list does not contain Maida (Refined Wheat Flour).
The ingredient list does not contain Palm Oil.
The ingredient list includes Jowar Flour.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Whole Wheat FlourWhole Wheat Flour (Atta)
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2.
Unrefined Khand Sugar
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3.
Rice Bran Oil
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4.
Unsalted Butter
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5.
Jowar Flour 6%Jowar Flour (6%)
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6.
Chocolate Chips 5%Chocolate Chips (5%)
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7.
Cocoa Powder
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8.
Milk Powder 1% trace amountMilk Powder (1%)
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9.
Liquid Glucose
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10.
Raising AgentsSodium carbonates (INS 500), Calcium phosphates (INS 341)Raising Agents [INS 500(ii), INS 341(i)]
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11.
Soy Lecithin
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12.
Salt
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
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What are the ingredients in Go Grub Millet Choco Chip Cookies?
The label of Go Grub Millet Choco Chip Cookies lists 12 ingredients, in label order: Whole Wheat Flour, Unrefined Khand Sugar, Rice Bran Oil, Unsalted Butter, Jowar Flour, Chocolate Chips, Cocoa powder, Milk Powder, Liquid Glucose, Raising Agents, Soy lecithin, Salt. Flagged by the analysis: Raising Agents.
Is Go Grub Millet Choco Chip Cookies safe to eat?
Go Grub Millet Choco Chip Cookies scores 4.0/10 on Decode Label (Moderate). These biscuits are made with whole wheat and jowar flours, and use unrefined khand sugar, which are generally better choices than refined alternatives. However, they still contain added sugars and fats like rice bran oil and unsalted butter. Without a nutrition panel, it's hard to know the exact amounts of saturated fat and total sugars, so moderation is key.
Why does Go Grub Millet Choco Chip Cookies score 4.0/10?
What the analysis notes: Contains multiple sources of added sugar (Unrefined Khand Sugar, Chocolate Chips, Liquid Glucose) which contribute to overall sugar intake. Contains fats from Rice Bran Oil and Unsalted Butter, which contribute to caloric and fat content. Lack of a nutrition panel makes it difficult to assess exact levels of saturated fat, trans fat, and total sugars.
Who should avoid Go Grub Millet Choco Chip Cookies?
The points the analysis notes are most relevant to: Celiac disease or gluten sensitivity; Individuals monitoring sugar intake; Individuals monitoring fat intake; Milk allergy / lactose intolerance; Soy allergy.
Is Go Grub Millet Choco Chip Cookies suitable for babies or young children?
Infants under 1: Limit. Toddlers & young children (1–5): Limit.
Does Go Grub Millet Choco Chip Cookies contain allergens?
Yes — the ingredient list contains milk (Unsalted Butter and Milk Powder), soy (Soy lecithin) and gluten (Whole Wheat Flour). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Go Grub Millet Choco Chip Cookies contain milk?
Yes — the ingredient list names Unsalted Butter and Milk Powder. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does Go Grub Millet Choco Chip Cookies contain soy?
Yes — the ingredient list names Soy lecithin. People with soy allergy should treat it as containing soy, and check the allergen statement on the pack too.
Does Go Grub Millet Choco Chip Cookies contain gluten?
Yes — the ingredient list names Whole Wheat Flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Are the claims on the Go Grub Millet Choco Chip Cookies pack accurate?
Decode Label checked 6 claims against the ingredient list and nutrition panel. "No Refined Sugar" — false. "9g PROTEIN Per 100g" — can't be verified from the label. "Source of Fiber" — can't be verified from the label.
Is Go Grub Millet Choco Chip Cookies vegetarian?
Go Grub Millet Choco Chip Cookies is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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