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Brand owned by Wadia Group (India) · about the brand
Britannia Treat Croissant
Decode Label Safety Score
How we got 1.5 ShowHide
Reviewed 4 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This bakery product contains several ingredients that warrant caution, particularly for regular consumption. The presence of ammonia caramel colour (150d), which is associated with the IARC Group 2B carcinogen 4-MEI, is a significant concern. Additionally, the product is high in added sugar and saturated fat from margarine and refined palm oil, contributing to a less healthy nutritional profile. While it contains some fruit puree, its overall formulation is highly processed with multiple additives. Individuals with gluten sensitivity or celiac disease should avoid this product due to refined wheat flour and vital gluten. The artificial colour 129 (Allura Red) may also be a concern for children due to potential links to hyperactivity.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Mixed Fruit Puree
High in sugar and saturated fat; contains IARC 2B carcinogen-linked additive
This product is high in added sugar and saturated fat, and contains an ammonia caramel colour (150d) which is linked to a possible human carcinogen (4-MEI) by IARC. It is also highly processed with multiple additives, including an artificial colour (129) that may affect children's activity and attention. It is not suitable for individuals with gluten sensitivity.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 26.4 g per 100 g.
- Avoiding certain additives or colours — Refined Palm Oil and Margarine are declared.
Declared allergens: Milk and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 8.9 g · trans fat 0 g per 100 g/ml
Infants under 1
AvoidHigh in added sugar and sodium, which are not recommended for infants.
Toddlers & young children (1–5)
LimitContains artificial colour 129 (Allura Red AC), which has been linked to hyperactivity in some children.
Other audiences
LimitContains humectant 420(ii) (sorbitol syrup); excessive consumption of sugar alcohols can lead to digestive upset.
Why the score is capped
Very high added sugar
Rule F-CAP-01
Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Highly processed (NOVA) and high in sugar
Rule F-CAP-07
What's good
Contains some mixed fruit puree
Uses yeast as a natural leavening agent
Watch out for
High in added sugar
High in saturated fat from margarine and refined palm oil
Contains ammonia caramel colour (150d) with IARC 2B carcinogen link
Contains artificial colour (129) linked to hyperactivity in children
Contains preservatives (282 & 202)
Contains humectant (sorbitol syrup) which can have a laxative effect in large amounts
Highly processed food with multiple additives
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Palm Oil
Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.
Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)
Palm Oil: regulation, sources and other products →Margarine
Margarine is vegetable oil hardened into a spreadable fat. Indian margarine has been largely trans-free since FSSAI capped industrial trans fat at 2% in 2021, so its concern today is saturated fat rather than trans fat: hardening requires a high saturated fraction, usually palm. Saturated fat raises LDL cholesterol and cardiovascular risk with regular high consumption. Bakery margarine in a biscuit or pastry is the same fat as the tub.
Regulatory & scientific authority Source: FSSAI trans fat regulation (2021); WHO saturated fat intake guideline (2023)
Margarine: regulation, sources and other products →Caramel Colour (Class III & IV) (E150c)
Classes III and IV of caramel colour (INS 150c/150d) are made with ammonia, a process that can generate 4-methylimidazole (4-MEI) as a by-product. IARC classifies 4-MEI as Group 2B, possibly carcinogenic to humans, and California lists it under Proposition 65 with a warning threshold — though EFSA's own re-evaluation did not reach the same level of concern as IARC's classification. This label does not state the product's 4-MEI concentration, so exposure from this specific product cannot be determined from the ingredient list alone. It is the colour that makes colas and dark sauces brown. Classes I and II are made without ammonia and do not carry this concern.
Regulatory & scientific authority Source: IARC Monograph Vol. 101 (4-MEI); California Proposition 65; EFSA re-evaluation of caramel colours (2011)
Caramel Colour (Class III & IV): regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Contains Sulphite ammonia caramel (150d), which produces 4-MEI, classified by IARC as a Group 2B possible human carcinogen.
Contains artificial colour Allura Red AC (129), which has been linked to hyperactivity in children.
High in added sugar, which can contribute to various health issues if consumed excessively.
Contains margarine and refined palm oil, contributing to a high saturated fat content.
Contains refined wheat flour and vital gluten, making it unsuitable for individuals with celiac disease or gluten sensitivity.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The ingredients list Mixed Fruit Puree, confirming the presence of mixed fruit.
The ingredients list Mixed Fruit Puree and Butter, confirming their presence.
The ingredients list Nature identical flavouring substances, indicating it is a flavoured croissant.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Refined Wheat FlourREFINED WHEAT FLOUR (MAIDA)
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2.
SugarSUGAR
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3.
MargarineMARGARINE
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4.
Refined Palm OilREFINED PALM OIL
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5.
Mixed Fruit Puree 4.5%MIXED FRUIT PUREE (4.5%) (APPLE, BANANA, GUAVA, PINEAPPLE)
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6.
Vital GlutenVITAL GLUTEN
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7.
Bakery Improver MixSodium stearoyl lactylate (INS 481), Mono- and diglycerides of fatty acids (INS 471), Calcium carbonate (INS 170), Ascorbic acid (Vitamin C) (INS 300)BAKERY IMPROVER MIX {EMULSIFIERS [481(i) & 471], ANTICAKING AGENT [170(i)], FLOUR TREATMENT AGENTS [1100(i) & 1101(i)] & ANTIOXIDANT (300)}
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8.
YeastYEAST
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9.
Milk SolidsMILK SOLIDS
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10.
Emulsifier (471)Mono- and diglycerides of fatty acids (INS 471)EMULSIFIER (471)
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11.
Stabilizer (440)Pectin (INS 440)STABILIZER (440)
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12.
Iodised SaltIODISED SALT
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13.
Nature Identical Flavouring Substances undisclosed flavouringNATURE IDENTICAL FLAVOURING SUBSTANCES
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14.
Humectant (420(ii))Sorbitol (INS 420)HUMECTANT [420(ii)]
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15.
Preservatives (282 & 202)Calcium propionate (INS 282), Potassium sorbate (INS 202)PRESERVATIVES (282 & 202)
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16.
Butter 0.14% trace amountBUTTER (0.14%)
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17.
Acidity Regulators (300, 296)Ascorbic acid (Vitamin C) (INS 300), Malic acid (INS 296)ACIDITY REGULATORS (300, 296)
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18.
Colours (150d, 129) synthetic colourSulphite ammonia caramel (INS 150D), Allura red AC (INS 129)COLOURS (150d, 129)
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 414 kcal |
| Protein | 5.4 g |
| Carbohydrate | 60.1 g |
| Total Sugars | 28.5 g |
| Added Sugars | 26.4 g |
| Total Fat | 16.8 g |
| Saturated Fat | 8.9 g |
| Trans Fat | 0 g |
| Sodium | 141.1 mg |
| Mono unsaturated fatty acids | 5.9 g |
| Poly unsaturated fatty acids | 1.7 g |
| Cholesterol | 0.9 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other bread bakery products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Side-by-side comparisons
How this product's label compares with others on the same shelf, row by row.
Also on this shelf
More Bread & Bakery products we've analysed, in name order.
What are the ingredients in Britannia Treat Croissant?
The label of Britannia Treat Croissant lists 18 ingredients, in label order: Refined wheat flour, Sugar, Margarine, Refined Palm Oil, Mixed Fruit Puree, Vital Gluten, Bakery Improver Mix, Yeast, Milk Solids, Emulsifier (471), Stabilizer (440), Iodised Salt, Nature identical flavouring substances, Humectant (420(ii)), Preservatives (282 & 202), Butter, Acidity Regulators (300, 296), Colours (150d, 129). Flagged by the analysis: Margarine, Refined Palm Oil, Colours (150d, 129).
Is Britannia Treat Croissant safe to eat?
Britannia Treat Croissant scores 1.5/10 on Decode Label (Concerning). This product is high in added sugar and saturated fat, and contains an ammonia caramel colour (150d) which is linked to a possible human carcinogen (4-MEI) by IARC. It is also highly processed with multiple additives, including an artificial colour (129) that may affect children's activity and attention. It is not suitable for individuals with gluten sensitivity.
Why does Britannia Treat Croissant score 1.5/10?
Flagged in the score: High in saturated fat from margarine and refined palm oil. Also noted: High in added sugar. Contains ammonia caramel colour (150d) with IARC 2B carcinogen link.
Who should avoid Britannia Treat Croissant?
The points the analysis notes are most relevant to: Gluten sensitivity or celiac disease; Individuals sensitive to artificial colours; Those monitoring sugar intake; Those monitoring saturated fat intake; Children sensitive to artificial colours.
Is Britannia Treat Croissant suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does Britannia Treat Croissant contain allergens?
Yes — the ingredient list contains milk (Milk Solids and Butter) and gluten (Refined wheat flour and Vital Gluten). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Britannia Treat Croissant contain milk?
Yes — the ingredient list names Milk Solids and Butter. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does Britannia Treat Croissant contain gluten?
Yes — the ingredient list names Refined wheat flour and Vital Gluten. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Is Britannia Treat Croissant high in sugar?
Yes — 28.5 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 26.4 g of that as added sugar per 100 g.
Are the claims on the Britannia Treat Croissant pack accurate?
Yes — all 3 claims on the pack checked out against the ingredient list and nutrition panel.
Is Britannia Treat Croissant vegetarian?
Britannia Treat Croissant is marked non-vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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