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Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center — product pack

Pack image shown to identify the product. Decode Label is independent of Britannia and is not sponsored or endorsed by it. Trademarks

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Britannia

Brand owned by Wadia Group (India) · about the brand

Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center

Veg food
4.0 Moderate

Decode Label Safety Score

Score limited by

No nutrition panel was captured, but the ingredient list shows a sugar/refined-fat source high up, so this is scored as a sugar-/fat-forward product.

No lane-by-lane breakdown: the label doesn't carry what the lanes are scored from.

No nutrition panel was captured, but the ingredient list shows a sugar/refined-fat source high up, so this is scored as a sugar-/fat-forward product. The rating is provisional — capture the nutrition facts for a full assessment.

This biscuit product is primarily composed of refined carbohydrates and fats, including refined palm oil and interesterified vegetable fat, which contribute to a high saturated fat content. While it contains trace amounts of fruit products, these are not counted as a formulation strength. Individuals monitoring their intake of saturated fats, added sugars, or those with sensitivities to artificial additives should exercise caution.

Reviewed 3 times

At a glance

From the declared label — not a lab test

Findings to weigh

Ingredient · potential concern Refined Palm Oil High in saturated fat — cardiovascular concern with regular high intake → Ingredient · potential concern Interesterified Vegetable Fat Modified vegetable fat — high in saturated fat, but not a trans-fat source → Ingredient · worth noting Refined wheat flour Contains gluten — not suitable for celiac disease or gluten sensitivity → Declared allergens Milk + Gluten Matters if you have any of these allergies; check the pack’s own allergen statement. →

High in refined carbs and saturated fats; contains artificial additives.

This biscuit is made mostly of refined flour, sugar, and saturated fats like palm oil and interesterified vegetable fat. It also includes artificial flavourings and several additives, which means the specific compounds used are not transparently listed. This makes it a concern most relevant to those concerned about saturated fat intake or artificial ingredients.

Consider this product carefully if you are

  • Avoiding certain additives or colours — Refined Palm Oil and Interesterified Vegetable Fat are declared.

Declared allergens: Milk and Gluten

Milk· Milk Solids Gluten· Refined wheat flour

Relevant if you have any of these allergies or intolerances.

Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.

Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns
Key risks: Refined Palm Oil Interesterified Vegetable Fat Refined wheat flour

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Artificial Colours & Dyes Significant concern · 2.5/10
Preservatives & Additives Significant concern · 2.5/10
Flavour Enhancers & MSG No concern identified · 8.0/10
Artificial Sweeteners No concern identified · 8.0/10
Excess Sodium & Salt Not assessed
Added & Hidden Sugar Not assessed
Unhealthy Fats (Trans & Saturated) Not assessed
Ultra-Processing & Refined Carbs Not assessed
Protein & Fibre Content Not assessed
Overall Nutritional Value Not assessed

6 concerns could not be assessed from this label. That means we don't know — not that there's nothing to find.

Toddlers & young children (1–5)

Limit

Contains high added sugar and artificial colours, which may be linked to hyperactivity in some children. Moderation is advised.

Watch out for

High in added sugars (Sugar, Invert Sugar Syrup)

High in saturated fats (Refined Palm Oil, Interesterified Vegetable Fat)

Contains refined carbohydrates (Refined wheat flour, Edible Maize Starch)

Presence of artificial flavouring substances

Lack of transparency for several functional additives (Emulsifiers, Acidity regulators, Gelling Agent, Raising Agents, Colour)

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Palm Oil

Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.

Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)

Palm Oil: regulation, sources and other products →

Interesterified Vegetable Fat

Interesterified fat is made by rearranging fatty acids on the glycerol backbone. It is the modern, trans-FREE replacement for partially hydrogenated oil, so — unlike vanaspati — it does not contribute industrial trans fat. It is, however, high in saturated fat, which raises LDL cholesterol and cardiovascular risk with regular high consumption, and some metabolic questions about this fat class remain under research. Judge it on its saturated-fat content, not as a trans-fat source.

Regulatory & scientific authority Source: FSSAI; WHO; EFSA opinions on interesterified fats

Interesterified Vegetable Fat: regulation, sources and other products →

Wheat Flour

Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.

Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation

Wheat Flour: regulation, sources and other products →

Decode Label Analysis

Refined Palm Oil is high in saturated fat, which is a cardiovascular concern. EFSA also noted concerns about glycidyl esters and 3-MCPD esters as refining contaminants.

Interesterified Vegetable Fat is high in saturated fat, which can contribute to cardiovascular risk.

The product contains undisclosed additives (Artificial Flavouring Substances), which reduces transparency and may be a concern for individuals sensitive to specific compounds.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

?
"crunchy open cookie with vanilla creme & jammy center" Can't verify

The ingredient list does not provide enough detail to verify the texture (crunchy) or the specific components of the creme (vanilla) and jammy center.

Ingredients: Refined wheat flour, Sugar, Refined Palm Oil, Interesterified Vegetable Fat, Invert Sugar Syrup, Milk Solid

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Refined Wheat Flour
    REFINED WHEAT FLOUR (MAIDA)
  • 2.
    Sugar
    SUGAR
  • 3.
    Refined Palm Oil
    REFINED PALM OIL
  • 4.
    Interesterified Vegetable Fat
    & INTERESTERIFIED VEGETABLE FAT
  • 5.
    Invert Sugar Syrup
    INVERT SUGAR SYRUP
  • 6.
    Milk Solids
    MILK SOLIDS
  • 7.
    Edible Maize Starch
    EDIBLE MAIZE STARCH
  • 8.
    Fruit Products 1% trace amount
    FRUIT PRODUCTS (1%) (APPLE JUICE CONCENTRATE, BANANA POWDER, PLUM JUICE CONCENTRATE)
  • 9.
    Emulsifiers
    Lecithin (INS 322), Mono- and diglycerides of fatty acids (INS 471)
    EMULSIFIERS [322(i) & 471]
  • 10.
    Iodised Salt
    IODISED SALT
  • 11.
    Artificial Flavouring Substances undisclosed flavouring
    ARTIFICIAL (VANILLA, RASPBERRY, PINEAPPLE, APRICOT) & NATURE IDENTICAL FLAVOURING SUBSTANCES
  • 12.
    Acidity Regulators
    Citric acid (INS 330), Sodium citrates (INS 331)
    ACIDITY REGULATORS [330 & 331(iii)]
  • 13.
    Gelling Agent
    Pectin (INS 440)
    GELLING AGENT (440)
  • 14.
    Raising Agents
    Sodium carbonates (INS 500), Ammonium carbonates (INS 503)
    RAISING AGENTS [500(ii) & 503(ii)]
  • 15.
    Colour synthetic colour
    Carmoisine (INS 122)
    COLOUR (122)

Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.

In label order — normally largest quantity first. Select a row for the full write-up and sources.

These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.

Milk Allergen on the label: Milk Solids
Allergen
Gluten Allergen on the label: Refined wheat flour
Allergen

Learn More

Google Wikipedia EWG Skin Deep Open Food Facts

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What are the ingredients in Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center?

The label of Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center lists 15 ingredients, in label order: Refined wheat flour, Sugar, Refined Palm Oil, Interesterified Vegetable Fat, Invert Sugar Syrup, Milk Solids, Edible Maize Starch, Fruit Products, Emulsifiers, Iodised Salt, Artificial Flavouring Substances, Acidity regulators, Gelling Agent, Raising Agents, Colour. Flagged by the analysis: Refined Palm Oil, Interesterified Vegetable Fat, Colour.

Is Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center safe to eat?

Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center scores 4.0/10 on Decode Label (Moderate). This biscuit is made mostly of refined flour, sugar, and saturated fats like palm oil and interesterified vegetable fat. It also includes artificial flavourings and several additives, which means the specific compounds used are not transparently listed. This makes it a concern most relevant to those concerned about saturated fat intake or artificial ingredients.

Why does Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center score 4.0/10?

Flagged in the score: High in saturated fats (Refined Palm Oil, Interesterified Vegetable Fat). Also noted: High in added sugars (Sugar, Invert Sugar Syrup). Contains refined carbohydrates (Refined wheat flour, Edible Maize Starch).

Who should avoid Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center?

The points the analysis notes are most relevant to: Heart conditions; Diabetes; Gluten sensitivity; Artificial additive sensitivity; Milk allergy / lactose intolerance.

Is Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center suitable for babies or young children?

Toddlers & young children (1–5): Limit.

Does Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center contain allergens?

Yes — the ingredient list contains milk (Milk Solids) and gluten (Refined wheat flour). Check the allergen statement on the pack too if you have a diagnosed allergy.

Does Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center contain milk?

Yes — the ingredient list names Milk Solids. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.

Does Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center contain gluten?

Yes — the ingredient list names Refined wheat flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.

Are the claims on the Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center pack accurate?

Decode Label checked 1 claim against the ingredient list and nutrition panel. "crunchy open cookie with vanilla creme & jammy center" — can't be verified from the label.

Is Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center vegetarian?

Britannia JimJam Pops - Crunchy Open Cookie with Vanilla crème and Jammy Center is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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