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Brand owned by Wadia Group (India) · about the brand
Britannia Nice Time, 143g or 150g, Brown
Decode Label Safety Score
Score limited by
No nutrition panel was captured, but the ingredient list shows a sugar/refined-fat source high up, so this is scored as a sugar-/fat-forward product.
No lane-by-lane breakdown: the label doesn't carry what the lanes are scored from.
No nutrition panel was captured, but the ingredient list shows a sugar/refined-fat source high up, so this is scored as a sugar-/fat-forward product. The rating is provisional — capture the nutrition facts for a full assessment.
This biscuit contains a significant amount of added sugar and vegetable oil, contributing to its energy density. While it offers a pleasant coconut flavor, the presence of artificial flavors and undisclosed emulsifiers raises transparency concerns. Individuals with gluten sensitivity or allergies should avoid this product due to wheat flour. The trace amount of coconut milk powder is not counted as a formulation strength.
Reviewed 3 times
At a glance
From the declared label — not a lab testFindings to weigh
High in sugar and refined oil; contains artificial flavors and allergens
This biscuit is high in added sugar and vegetable oil, making it an energy-dense snack. It contains artificial flavors and undisclosed emulsifiers, which may be a concern for some consumers. Wheat flour makes it unsuitable for individuals with celiac disease or gluten sensitivity.
Declared allergens: Milk and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
6 concerns could not be assessed from this label. That means we don't know — not that there's nothing to find.
Toddlers & young children (1–5)
LimitHigh added sugar content from Sugar and Invert Sugar Syrup may contribute to dental caries and unhealthy eating habits if consumed frequently.
Watch out for
High added sugar content (Sugar, Invert Sugar Syrup)
Undisclosed 'Vegetable Oil' type
Undisclosed 'Emulsifiers'
Artificial Flavours
Contains common allergens: Wheat (gluten), Whey Powder (milk/lactose)
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Wheat Flour contains gluten, which is a common allergen and unsuitable for individuals with celiac disease or gluten sensitivity.
The product contains a high amount of added sugars (Sugar, Invert Sugar Syrup) and vegetable oil, contributing to its energy density. Excessive consumption of such products can contribute to weight gain and other health issues.
The presence of 'Emulsifiers' and 'Artificial Flavours' without specific disclosure raises transparency concerns for consumers who wish to avoid certain additives.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.
The ingredient list shows sugar as the second ingredient, indicating a significant amount of sugar.
The ingredient list includes desiccated coconut powder and coconut milk powder.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Wheat FlourWHEAT FLOUR
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2.
Sugar 26.8SUGAR
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3.
Vegetable OilVEGETABLE OIL (PALM)
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4.
Desiccated Coconut Powder 4%DESICCATED COCONUT POWDER
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5.
Invert Sugar SyrupINVERT SUGAR SYRUP
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6.
Whey PowderWHEY POWDER
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7.
Corn StarchCORN STARCH
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8.
LeaveningsLEAVENINGS [AMMONIUM BICARBONATE, SODIUM BICARBONATE AND SODIUM ACID PYROPHOSPHATE]
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9.
Coconut Milk Powder 0.5% trace amountCOCONUT MILK POWDER
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10.
EmulsifiersEMULSIFIERS [SOY LECITHIN, MONO- AND DIGLYCERIDES OF FATTY ACIDS (PALM) AND DIACETYL TARTARIC ACID ESTERS OF GLYCEROL]
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11.
SaltSALT
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12.
LactoseLACTOSE
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13.
Artificial Flavours undisclosed flavouringARTIFICIAL FLAVOURS (COCONUT, VANILLA)
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
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What are the ingredients in Britannia Nice Time, 143g or 150g, Brown?
The label of Britannia Nice Time, 143g or 150g, Brown lists 13 ingredients, in label order: Wheat Flour, Sugar, Vegetable Oil, Desiccated Coconut Powder, Invert Sugar Syrup, Whey Powder, Corn Starch, Leavenings, Coconut Milk Powder, Emulsifiers, Salt, Lactose, Artificial Flavours. None of them is flagged by the analysis.
Is Britannia Nice Time, 143g or 150g, Brown safe to eat?
Britannia Nice Time, 143g or 150g, Brown scores 4.0/10 on Decode Label (Moderate). This biscuit is high in added sugar and vegetable oil, making it an energy-dense snack. It contains artificial flavors and undisclosed emulsifiers, which may be a concern for some consumers. Wheat flour makes it unsuitable for individuals with celiac disease or gluten sensitivity.
Why does Britannia Nice Time, 143g or 150g, Brown score 4.0/10?
What the analysis notes: High added sugar content (Sugar, Invert Sugar Syrup). Undisclosed 'Vegetable Oil' type. Undisclosed 'Emulsifiers'.
Who should avoid Britannia Nice Time, 143g or 150g, Brown?
The points the analysis notes are most relevant to: Celiac disease; Gluten sensitivity; Sugar-restricted diets; Individuals avoiding artificial additives; Milk allergy / lactose intolerance.
Is Britannia Nice Time, 143g or 150g, Brown suitable for babies or young children?
Toddlers & young children (1–5): Limit.
Does Britannia Nice Time, 143g or 150g, Brown contain allergens?
Yes — the ingredient list contains milk (Whey Powder and Lactose) and gluten (Wheat Flour). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Britannia Nice Time, 143g or 150g, Brown contain milk?
Yes — the ingredient list names Whey Powder and Lactose. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does Britannia Nice Time, 143g or 150g, Brown contain gluten?
Yes — the ingredient list names Wheat Flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Are the claims on the Britannia Nice Time, 143g or 150g, Brown pack accurate?
Yes — all 2 claims on the pack checked out against the ingredient list and nutrition panel.
Is Britannia Nice Time, 143g or 150g, Brown vegetarian?
Britannia Nice Time, 143g or 150g, Brown is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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