Pack image shown to identify the product. Decode Label is independent of Britannia and is not sponsored or endorsed by it. Trademarks
Brand owned by Wadia Group (India) · about the brand
BRITANNIA Pure Magic chocolush delicious choco filled cookie
Decode Label Safety Score
How we got 1.5 ShowHide
Reviewed 11 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This product contains several ingredients of concern, most notably an ammonia caramel colour (E150c/d) which is classified by IARC as a Group 2B possible human carcinogen due to its 4-MEI by-product. It is also a highly processed snack food with a significant amount of added sugar and saturated fat from refined palmolein oil and interesterified vegetable fat. While some ingredients like cocoa solids and butter are listed, they are present in trace amounts and offer no meaningful nutritional benefit. This product is not suitable for regular consumption, especially for young children, due to its high sugar and saturated fat content and the presence of a classified carcinogen.
At a glance
From the declared label — not a lab testFindings to weigh
Contains IARC 2B carcinogen; high sugar and saturated fat; highly processed.
This product contains an ammonia caramel colour (E150c/d), which has a by-product classified by IARC as a possible human carcinogen. It is also high in added sugars and saturated fats from refined oils, making it a highly processed food. While some ingredients like cocoa are listed, they are only present in trace amounts and offer no real benefit. This product is best avoided, particularly for children, due to these concerns.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 36.1 g per 100 g.
- Avoiding certain additives or colours — Refined Palmolein Oil and Interesterified Vegetable Fat are declared.
Declared allergens: Milk and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 12 g · trans fat 0.1 g per 100 g/ml
Infants under 1
AvoidContains added sugar, which is not recommended for infants under 1 year of age.
Toddlers & young children (1–5)
LimitHigh added sugar and sodium content may not be suitable for regular consumption and can contribute to unhealthy dietary patterns.
Other audiences
LimitContains ammonia caramel colour (E150c/d) which has a by-product classified as a possible human carcinogen by IARC. Consumption should be limited.
Why the score is capped
Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Highly processed (NOVA) and high in sugar
Rule F-CAP-07
Very high saturated fat
Rule F-CAP-08
Watch out for
High saturated fat content from refined palmolein oil and interesterified vegetable fat.
Significant amount of added sugars (sugar, invert sugar syrup, liquid glucose).
Contains artificial and nature-identical flavouring substances, contributing to ultra-processing.
Refined wheat flour (Maida) is low in fiber and has a high glycemic index.
Trace amounts of cocoa solids and butter offer no meaningful nutritional benefit.
Raising Agents — generic term for leavening agents (e.g., baking soda, baking powder). Generally safe in food products, used to create texture.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Palm Oil
Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.
Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)
Palm Oil: regulation, sources and other products →Interesterified Vegetable Fat
Interesterified fat is made by rearranging fatty acids on the glycerol backbone. It is the modern, trans-FREE replacement for partially hydrogenated oil, so — unlike vanaspati — it does not contribute industrial trans fat. It is, however, high in saturated fat, which raises LDL cholesterol and cardiovascular risk with regular high consumption, and some metabolic questions about this fat class remain under research. Judge it on its saturated-fat content, not as a trans-fat source.
Regulatory & scientific authority Source: FSSAI; WHO; EFSA opinions on interesterified fats
Interesterified Vegetable Fat: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Contains ammonia caramel colour (E150c/d) which has a by-product (4-MEI) classified by IARC as a Group 2B possible human carcinogen (possibly carcinogenic to humans).
High in saturated fat from Refined Palmolein Oil and Interesterified Vegetable Fat, which is a cardiovascular concern.
High in added sugars (Sugar, Invert Sugar Syrup, Liquid Glucose) contributing to overall caloric intake without significant nutritional value.
Contains Refined Wheat Flour (Maida) which contains gluten and is not suitable for individuals with celiac disease or gluten sensitivity.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.
This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.
The nutrition information states 519 kcal per 100g, which calculates to approximately 59.685 kcal per 11.5g serving, supporting the claim of 60 kcal per 11.5g serve.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
20 entries as printed on the label · 17 distinct ingredients (some are declared more than once).
-
1.
Dark Choco Filling 38%DARK CHOCO FILLING (38%)
-
2.
Sugar listed twiceSUGAR
-
3.
Refined Palmolein OilREFINED PALMOLEIN OIL
-
4.
Cocoa Solids listed twiceCOCOA SOLIDS
-
5.
EmulsifierLecithin (INS 322)EMULSIFIER [322(i)]
-
6.
Iodised Salt listed twiceIODISED SALT
-
7.
Artificial (Condensed Milk) & Nature Identical Flavouring Substances undisclosed flavouringARTIFICIAL (CONDENSED MILK) & NATURE IDENTICAL FLAVOURING SUBSTANCES
-
8.
Refined Wheat Flour (Maida)REFINED WHEAT FLOUR (MAIDA)
-
9.
Interesterified Vegetable FatINTERESTERIFIED VEGETABLE FAT
-
10.
Sugar listed twiceSUGAR
-
11.
Invert Sugar SyrupINVERT SUGAR SYRUP
-
12.
Liquid GlucoseLIQUID GLUCOSE
-
13.
Cocoa Solids 0.8% trace amount listed twiceCOCOA SOLIDS (0.8%)
-
14.
Raising AgentsSodium carbonates (INS 500), Ammonium carbonates (INS 503), Diphosphates (INS 450)RAISING AGENTS [500(ii), 503(ii) & 450(i)]
-
15.
Iodised Salt listed twiceIODISED SALT
-
16.
Butter trace amountBUTTER
-
17.
Milk SolidsMILK SOLIDS
-
18.
Colour synthetic colourSulphite ammonia caramel (INS 150D)COLOUR (150d)
-
19.
EmulsifiersLecithin (INS 322), Mono- and diglycerides of fatty acids (INS 471)EMULSIFIERS [322(i) & 471]
-
20.
Artificial (Milky Cocoa & Vanillin) & Nature Identical Flavouring Substances undisclosed flavouringARTIFICIAL (MILKY COCOA & VANILLIN) & NATURE IDENTICAL FLAVOURING SUBSTANCES.
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
Listed twice: an ingredient appears more than once in the same part of the list. This may indicate two separate ingredient blends in the formulation, or a duplication in how the label was recorded.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 519 kcal |
| Protein | 4.8 g |
| Carbohydrate | 66.1 g |
| Total Sugars | 37.1 g |
| Added Sugars | 36.1 g |
| Total Fat | 26.1 g |
| Saturated Fat | 12 g |
| Trans Fat | 0.1 g |
| Sodium | 283 mg |
| Mono unsaturated fatty acids | 10.8 g |
| Poly unsaturated fatty acids | 2.9 g |
| Cholesterol | 1.2 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other biscuits cookies products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Kilobeaters Chocolate Dessert Cookies
9.4Kilobeaters
The Cinnamon Kitchen Almond Flour & Cacao Cookies
9.2The Cinnamon Kitchen
TOTS AND MOMS Foods Healthy, Wholesome & Nutritious Millet & Jaggery Cookies
8.6TOTS AND MOMS
Baked Millet Mathri
8.1Roasty Tasty
Unibic Sugar Free Multigrain Cookies
7.3Unibic
Also on this shelf
More Biscuits, Cookies & Crackers products we've analysed, in name order.
-
Britannia Britannia Little Hearts
See the analysis
-
Britania Britannia Nice Time, 143g or 150g, Brown
See the analysis
-
Britannia Britannia NutriChoice Digestive High Fibre Biscuits
See the analysis
-
Britannia Britannia The Original Bourbon - Creme Biscuit with Chocolate
See the analysis
-
Britannia Britannia Tiger Krunch Chocochips Cookies
See the analysis
-
Britannia Britannia Treat Crème Wafers - Orange Flavoured Wafer Biscuit
See the analysis
What are the ingredients in BRITANNIA Pure Magic chocolush delicious choco filled cookie?
The label of BRITANNIA Pure Magic chocolush delicious choco filled cookie lists 17 ingredients, in label order: Dark Choco Filling, Refined Palmolein Oil, Emulsifier, Artificial (Condensed Milk) & Nature Identical Flavouring Substances, Refined Wheat Flour (Maida), Interesterified Vegetable Fat, Sugar, Invert Sugar Syrup, Liquid Glucose, Cocoa Solids, Raising Agents, Iodised Salt, Butter, Milk Solids, Colour, Emulsifiers, Artificial (Milky Cocoa & Vanillin) & Nature Identical Flavouring Substances. Flagged by the analysis: Refined Palmolein Oil, Interesterified Vegetable Fat, Colour, Raising Agents.
Is BRITANNIA Pure Magic chocolush delicious choco filled cookie safe to eat?
BRITANNIA Pure Magic chocolush delicious choco filled cookie scores 1.5/10 on Decode Label (Concerning). This product contains an ammonia caramel colour (E150c/d), which has a by-product classified by IARC as a possible human carcinogen. It is also high in added sugars and saturated fats from refined oils, making it a highly processed food. While some ingredients like cocoa are listed, they are only present in trace amounts and offer no real benefit. This product is best avoided, particularly for children, due to these concerns.
Why does BRITANNIA Pure Magic chocolush delicious choco filled cookie score 1.5/10?
Flagged in the score: High saturated fat content from refined palmolein oil and interesterified vegetable fat. Also noted: Significant amount of added sugars (sugar, invert sugar syrup, liquid glucose). Contains artificial and nature-identical flavouring substances, contributing to ultra-processing.
Who should avoid BRITANNIA Pure Magic chocolush delicious choco filled cookie?
The points the analysis notes are most relevant to: Anyone concerned about carcinogens; Individuals managing blood sugar; Those with cardiovascular concerns; Children due to high sugar and saturated fat; Celiac disease or gluten sensitivity.
Is BRITANNIA Pure Magic chocolush delicious choco filled cookie suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does BRITANNIA Pure Magic chocolush delicious choco filled cookie contain allergens?
Yes — the ingredient list contains milk (Condensed Milk, Butter and Milk Solids) and gluten (Refined Wheat Flour (Maida)). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does BRITANNIA Pure Magic chocolush delicious choco filled cookie contain milk?
Yes — the ingredient list names Condensed Milk, Butter and Milk Solids. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does BRITANNIA Pure Magic chocolush delicious choco filled cookie contain gluten?
Yes — the ingredient list names Refined Wheat Flour (Maida). People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Is BRITANNIA Pure Magic chocolush delicious choco filled cookie high in sugar?
Yes — 37.1 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 36.1 g of that as added sugar per 100 g.
Are the claims on the BRITANNIA Pure Magic chocolush delicious choco filled cookie pack accurate?
Yes — all 1 claim on the pack checked out against the ingredient list and nutrition panel.
Is BRITANNIA Pure Magic chocolush delicious choco filled cookie vegetarian?
BRITANNIA Pure Magic chocolush delicious choco filled cookie is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
Reader reviews
How the product performed for people who used it — taste, value, everyday experience. Separate from the Decode Label score above, which rates what is on the label.
Sign in to leave a review.
Sign in →No reviews yet — be the first to share your experience.
Help us keep this accurate
Two quick questions about our analysis — not about the product.
Was this analysis helpful?
Tells us whether the breakdown above actually answered your question.
0 of 0 readers found this analysis helpful
Does your pack match this page?
Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
Report Error
If you believe this score is inaccurate, provide details below. Our team reviews every report and will update the rating if warranted.
Report submitted
Our team will review your report and update the rating if the evidence warrants it. Thank you for helping keep our data accurate.
Share this product
BRITANNIA Pure Magic chocolush delicious choco filled cookie
Link copied — paste it in your Instagram bio or Story!