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Brand owned by Wadia Group (India) · about the brand
Britannia Flavoured Sandwich Biscuit Naughty Jam
Decode Label Safety Score
How we got 1.5 ShowHide
Reviewed 2 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This biscuit product is primarily a source of added sugars and refined fats, with sugar making up 24% of the product. While it contains trace amounts of fruit products, these do not offset the high sugar content.
At a glance
From the declared label — not a lab testFindings to weigh
High in added sugar and refined fats; undisclosed flavourings
This biscuit contains a significant amount of added sugar (24%) and refined fats, including palm oil and interesterified vegetable fat, contributing to a high saturated fat content. While trace amounts of fruit are present, they do not provide significant nutritional benefits to offset the sugar and fat content.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 31.8 g per 100 g.
- Avoiding certain additives or colours — Apple juice concentrate and Refined Palm Oil are declared.
Declared allergens: Milk and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 9.5 g · trans fat 0 g per 100 g/ml
Infants under 1
AvoidNot suitable for infants due to high added sugar and refined ingredients.
Toddlers & young children (1–5)
LimitHigh added sugar content may contribute to dental caries and unhealthy eating habits. Limit consumption.
Why the score is capped
Very high added sugar
Rule F-CAP-01
Highly processed (NOVA) and high in sugar
Rule F-CAP-07
Flavouring not disclosed — the label does not say which substance this is
Rule F-CAP-13
Watch out for
High added sugar content (24% Sugar, plus other sugar sources)
High saturated fat from Refined Palm Oil and Interesterified Vegetable Fat
Highly processed formulation (NOVA-4 classification)
Colour — artificial colours can be linked to hyperactivity in children and other sensitivities.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Fruit Juice Concentrate
Fruit-juice concentrate is fruit juice with the water removed, leaving concentrated sugars (largely fructose and glucose). Nutritionally it behaves as a free sugar and is frequently used to sweeten products that market themselves as having "no added sugar". The WHO recommends no free sugars for infants and young children, so it is a particular concern in foods aimed at babies and toddlers.
Regulatory & scientific authority Source: WHO Guideline: Sugars intake (2015); WHO Ending inappropriate promotion of foods for infants
Fruit Juice Concentrate: regulation, sources and other products →Palm Oil
Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.
Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)
Palm Oil: regulation, sources and other products →Interesterified Vegetable Fat
Interesterified fat is made by rearranging fatty acids on the glycerol backbone. It is the modern, trans-FREE replacement for partially hydrogenated oil, so — unlike vanaspati — it does not contribute industrial trans fat. It is, however, high in saturated fat, which raises LDL cholesterol and cardiovascular risk with regular high consumption, and some metabolic questions about this fat class remain under research. Judge it on its saturated-fat content, not as a trans-fat source.
Regulatory & scientific authority Source: FSSAI; WHO; EFSA opinions on interesterified fats
Interesterified Vegetable Fat: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Very high added sugar content (24% Sugar, plus Invert Sugar Syrup, Dextrose, Sweetened Condensed Milk, and Fruit Juice Concentrates) contributes significantly to daily sugar intake, which WHO recommends limiting to less than 10% of total energy intake.
Contains Refined Palm Oil and Interesterified Vegetable Fat, both contributing to a high saturated fat content. Regular high intake of saturated fat is a cardiovascular concern, as per WHO guidelines.
Contains Wheat Flour and Milk Products, which are common allergens. Individuals with celiac disease, gluten sensitivity, or dairy allergies should avoid this product.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The term 'Naughty Jam' is a marketing descriptor and cannot be verified against the ingredient list.
The nutrition information states 56 kcal per 11.5 g serving.
The product is described as a 'Flavoured Sandwich Biscuit' and the ingredients list nature identical and artificial flavouring substances.
The nutrition information states 0 g of trans fat per 100g.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Refined Wheat FlourREFINED WHEAT FLOUR (MAIDA)
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2.
Sugar 24%SUGAR (24%)
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3.
Refined Palm OilREFINED PALM OIL
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4.
Invert Sugar SyrupINVERT SUGAR SYRUP
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5.
Interesterified Vegetable FatINTERESTERIFIED VEGETABLE FAT
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6.
DextroseDEXTROSE
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7.
Milk ProductsMILK PRODUCTS (MILK SOLIDS & SWEETENED CONDENSED MILK)
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Milk Solids within Milk ProductsMILK SOLIDS
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Sweetened Condensed Milk within Milk ProductsSWEETENED CONDENSED MILK
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8.
Maize StarchMAIZE STARCH
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9.
MaltodextrinMALTODEXTRIN
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10.
Fruit Products 0.7% trace amountFRUIT PRODUCTS (0.7%) (APPLE JUICE CONCENTRATE, BANANA POWDER & PLUM JUICE CONCENTRATE)
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Apple Juice Concentrate within Fruit ProductsAPPLE JUICE CONCENTRATE
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Banana Powder within Fruit ProductsBANANA POWDER
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Plum Juice Concentrate within Fruit Products trace amountPLUM JUICE CONCENTRATE
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11.
Iodised SaltIODISED SALT
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12.
EmulsifiersLecithin (INS 322), Mono- and diglycerides of fatty acids (INS 471)EMULSIFIERS [322(i) & 471]
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13.
Raising AgentsAmmonium carbonates (INS 503), Sodium carbonates (INS 500)RAISING AGENTS [503(ii) & 500(ii)]
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14.
Flavouring Substances undisclosed flavouringNATURE IDENTICAL AND ARTIFICIAL (MIXED FRUIT, VANILLA & BUTTER) FLAVOURING SUBSTANCES
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15.
Acidity RegulatorsCitric acid (INS 330), Sodium citrates (INS 331)ACIDITY REGULATORS [330 & 331(iii)]
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16.
Gelling AgentPectin (INS 440)GELLING AGENT (440)
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17.
Colour synthetic colourCarmoisine (INS 122)COLOUR (122)
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 483 kcal |
| Protein | 5 g |
| Carbohydrate | 73 g |
| Total Sugars | 32.9 g |
| Added Sugars | 31.8 g |
| Total Fat | 19 g |
| Saturated Fat | 9.5 g |
| Trans Fat | 0 g |
| Dietary Fibre | 8 g |
| Sodium | 211 mg |
| Mono unsaturated fatty acids | 7.2 g |
| Poly unsaturated fatty acids | 2.2 g |
| Cholesterol | 0 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
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What are the ingredients in Britannia Flavoured Sandwich Biscuit Naughty Jam?
The label of Britannia Flavoured Sandwich Biscuit Naughty Jam lists 22 ingredients, in label order: Refined wheat flour, Sugar, Refined Palm Oil, Invert Sugar Syrup, Interesterified Vegetable Fat, Dextrose, Milk Products, Milk Solids, Sweetened Condensed Milk, Maize starch, Maltodextrin, Fruit Products, Apple juice concentrate, Banana Powder, Plum Juice Concentrate, Iodised Salt, Emulsifiers, Raising Agents, Flavouring Substances, Acidity regulators, Gelling Agent, Colour. Flagged by the analysis: Refined Palm Oil, Colour, Interesterified Vegetable Fat, Apple juice concentrate, Plum Juice Concentrate.
Is Britannia Flavoured Sandwich Biscuit Naughty Jam safe to eat?
Britannia Flavoured Sandwich Biscuit Naughty Jam scores 1.5/10 on Decode Label (Concerning). This biscuit contains a significant amount of added sugar (24%) and refined fats, including palm oil and interesterified vegetable fat, contributing to a high saturated fat content. While trace amounts of fruit are present, they do not provide significant nutritional benefits to offset the sugar and fat content.
Why does Britannia Flavoured Sandwich Biscuit Naughty Jam score 1.5/10?
Flagged in the score: High saturated fat from Refined Palm Oil and Interesterified Vegetable Fat. Also noted: High added sugar content (24% Sugar, plus other sugar sources). Highly processed formulation (NOVA-4 classification).
Who should avoid Britannia Flavoured Sandwich Biscuit Naughty Jam?
The points the analysis notes are most relevant to: Monitoring sugar intake; Avoiding high saturated fat; Sensitive to undisclosed flavourings or colours; Managing weight or blood sugar levels; Milk allergy / lactose intolerance.
Is Britannia Flavoured Sandwich Biscuit Naughty Jam suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does Britannia Flavoured Sandwich Biscuit Naughty Jam contain allergens?
Yes — the ingredient list contains milk (Milk Products, Milk Solids and Sweetened Condensed Milk) and gluten (Refined wheat flour). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Britannia Flavoured Sandwich Biscuit Naughty Jam contain milk?
Yes — the ingredient list names Milk Products, Milk Solids and Sweetened Condensed Milk. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does Britannia Flavoured Sandwich Biscuit Naughty Jam contain gluten?
Yes — the ingredient list names Refined wheat flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Is Britannia Flavoured Sandwich Biscuit Naughty Jam high in sugar?
Yes — 32.9 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 31.8 g of that as added sugar per 100 g.
Are the claims on the Britannia Flavoured Sandwich Biscuit Naughty Jam pack accurate?
Decode Label checked 4 claims against the ingredient list and nutrition panel. "Naughty Jam" — can't be verified from the label.
Is Britannia Flavoured Sandwich Biscuit Naughty Jam vegetarian?
Britannia Flavoured Sandwich Biscuit Naughty Jam is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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