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Brand owned by Wadia Group (India) · about the brand
Britannia Cakes Fudge It Chocolate Brownie
Decode Label Safety Score
How we got 1.5 ShowHide
Reviewed 6 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This product contains hydrogenated vegetable fat, a source of saturated fat, and ammonia caramel colour (E150c/d), which has a by-product classified by IARC as a Group 2B possible human carcinogen. It is also highly processed and high in sugar, making it unsuitable for regular consumption, especially for young children. While it provides quick energy, the nutritional downsides outweigh any minor benefits.
At a glance
From the declared label — not a lab testFindings to weigh
Contains IARC 2B carcinogen, hydrogenated fat, and high sugar
This product contains ammonia caramel colour (E150c/d), which has a by-product classified by IARC as a Group 2B possible human carcinogen. It also includes hydrogenated vegetable fat, contributing to high saturated fat, and is high in sugar. These factors make it a concern most relevant to regular consumption, particularly for children or and those monitoring their intake of processed ingredients.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 40.8 g per 100 g.
- Avoiding certain additives or colours — Refined Palmolein Oil and Hydrogenated Vegetable Fat are declared.
Declared allergens: Egg, Milk and Gluten
People with these allergies should avoid it and check the pack’s own allergen statement.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 13 g · trans fat 0 g per 100 g/ml
Infants under 1
AvoidNot suitable for infants due to high sugar, salt, and processed ingredients.
Toddlers & young children (1–5)
LimitHigh added sugar content and artificial flavouring substances may not be suitable for regular consumption by young children.
Why the score is capped
Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Highly processed (NOVA) and high in sugar
Rule F-CAP-07
Very high saturated fat
Rule F-CAP-08
Flavouring not disclosed — the label does not say which substance this is
Rule F-CAP-13
Watch out for
High saturated fat from Refined Palmolein Oil and Hydrogenated Vegetable Fat.
High sugar content from multiple sources.
Presence of artificial flavouring substances.
Highly processed food with multiple additives.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Palm Oil
Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.
Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)
Palm Oil: regulation, sources and other products →Hydrogenated Vegetable Fat
A vegetable oil hardened by hydrogenation — including vanaspati / dalda. Labelled without "partially", it is in practice fully hydrogenated, and post-FSSAI-2021 vanaspati is reformulated to meet the 2% industrial-trans-fat cap — so it is treated as the modern, trans-FREE form rather than a trans-fat source, but it is high in saturated fat, which raises LDL cholesterol and cardiovascular risk with regular high consumption. If an oil is explicitly PARTIALLY hydrogenated it does carry industrial trans fat; either way, the product's declared trans-fat figure on the nutrition panel is the definitive check.
Regulatory & scientific authority Source: WHO; FSSAI Trans Fatty Acids Regulation 2021; EFSA
Hydrogenated Vegetable Fat: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Contains ammonia caramel colour (E150c/d), whose 4-MEI by-product is classified by IARC as a Group 2B possible human carcinogen.
Contains Hydrogenated Vegetable Fat, a source of high saturated fat.
High in added sugars (Sugar, Dextrose, High Maltose Syrup, Liquid Glucose).
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
This is a subjective marketing statement that cannot be verified from the provided label information.
This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.
The product is described as 'Fudge It Choco Brownies', and the ingredients include cocoa solids and chocolate chips, consistent with a fudge-like product.
The product is explicitly named 'Choco Brownies', and the ingredients list cocoa solids and chocolate, confirming its chocolate brownie nature.
The nutrition information states 470 kcal per 100g, and with a serving size of 40g, this calculates to 188 kcal per serving (470 kcal / 100g * 40g = 188 kcal).
The ingredient list explicitly includes 'EGGS'.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
31 entries as printed on the label · 22 distinct ingredients (some are declared more than once).
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1.
SugarSUGAR
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2.
Refined Wheat FlourREFINED WHEAT FLOUR (MAIDA)
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3.
Refined Palmolein OilREFINED PALMOLEIN OIL
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4.
EggsEGGS
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5.
Choco Callets 10%CHOCO CALLETS (10%)
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Sugar within Choco CalletsSUGAR
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Hydrogenated Vegetable Fat within Choco CalletsHYDROGENATED VEGETABLE FAT
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Cocoa Solids within Choco CalletsCOCOA SOLIDS
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Emulsifier 491 within Choco Callets listed twiceSorbitan monostearate (INS 491)EMULSIFIER (491)
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Dextrose within Choco CalletsDEXTROSE
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Emulsifier 322 within Choco Callets listed twiceLecithin (INS 322)EMULSIFIER [322(i)]
-
Natural Flavouring Substances within Choco Callets& NATURAL FLAVOURING SUBSTANCES]
-
6.
Milk Chocolate Chips 8%MILK CHOCOLATE CHIPS (8%)
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Sugar within Milk Chocolate ChipsSUGAR
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Cocoa Butter within Milk Chocolate ChipsCOCOA BUTTER
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Milk Solids within Milk Chocolate ChipsMILK SOLIDS
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Cocoa Solids within Milk Chocolate ChipsCOCOA SOLIDS
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Dextrose within Milk Chocolate ChipsDEXTROSE
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Emulsifier 322 within Milk Chocolate ChipsLecithin (INS 322)EMULSIFIER [322(i)]
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Natural Flavouring Substances within Milk Chocolate Chips& NATURAL FLAVOURING SUBSTANCES]
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7.
Cocoa Solids 2% trace amountCOCOA SOLIDS (2%)
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8.
High Maltose SyrupHIGH MALTOSE SYRUP
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9.
Liquid GlucoseLIQUID GLUCOSE
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10.
Iodised SaltIODISED SALT
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11.
Artificial Flavouring SubstancesARTIFICIAL (BROWNIE MAGNUM & VANILLA) FLAVOURING SUBSTANCES
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12.
Colour 150 synthetic colourSulphite ammonia caramel (INS 150D)COLOUR (150d)
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13.
Emulsifier 471Mono- and diglycerides of fatty acids (INS 471)EMULSIFIER (471)
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14.
PreservativesPotassium sorbate (INS 202), Calcium propionate (INS 282)PRESERVATIVES (202 & 282)
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15.
Stabilizer 415Xanthan gum (INS 415)STABILIZER (415)
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16.
Baking PowderBAKING POWDER
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17.
Acidity Regulator 330Citric acid (INS 330)ACIDITY REGULATOR (330)
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
Listed twice: an ingredient appears more than once in the same part of the list. This may indicate two separate ingredient blends in the formulation, or a duplication in how the label was recorded.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 470 kcal |
| Protein | 5 g |
| Carbohydrate | 58.5 g |
| Total Sugars | 41 g |
| Added Sugars | 40.8 g |
| Total Fat | 24 g |
| Saturated Fat | 13 g |
| Trans Fat | 0 g |
| Sodium | 174 mg |
| Mono unsaturated fatty acids | 8 g |
| Poly unsaturated fatty acids | 3 g |
| Cholesterol | 44.5 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
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What are the ingredients in Britannia Cakes Fudge It Chocolate Brownie?
The label of Britannia Cakes Fudge It Chocolate Brownie lists 22 ingredients, in label order: Refined wheat flour, Refined Palmolein Oil, Eggs, Choco Callets, Hydrogenated Vegetable Fat, Milk Chocolate Chips, Sugar, Cocoa butter, Milk Solids, Dextrose, Natural Flavouring Substances, Cocoa Solids, High Maltose Syrup, Liquid Glucose, Iodised Salt, Artificial Flavouring Substances, Colour, Emulsifier, Preservatives, Stabilizer, Baking Powder, Acidity Regulator. Flagged by the analysis: Refined Palmolein Oil, Hydrogenated Vegetable Fat, Colour.
Is Britannia Cakes Fudge It Chocolate Brownie safe to eat?
Britannia Cakes Fudge It Chocolate Brownie scores 1.5/10 on Decode Label (Concerning). This product contains ammonia caramel colour (E150c/d), which has a by-product classified by IARC as a Group 2B possible human carcinogen. It also includes hydrogenated vegetable fat, contributing to high saturated fat, and is high in sugar. These factors make it a concern most relevant to regular consumption, particularly for children or and those monitoring their intake of processed ingredients.
Why does Britannia Cakes Fudge It Chocolate Brownie score 1.5/10?
Flagged in the score: High saturated fat from Refined Palmolein Oil and Hydrogenated Vegetable Fat. Also noted: High sugar content from multiple sources. Presence of artificial flavouring substances.
Who should avoid Britannia Cakes Fudge It Chocolate Brownie?
The points the analysis notes are most relevant to: Individuals avoiding IARC 2B carcinogens; Those with cardiovascular concerns; People managing blood sugar levels; Children due to high sugar and additives; Individuals with gluten sensitivity.
Is Britannia Cakes Fudge It Chocolate Brownie suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does Britannia Cakes Fudge It Chocolate Brownie contain allergens?
Yes — the ingredient list contains milk (Milk Chocolate Chips and Milk Solids), egg (Eggs) and gluten (Refined wheat flour). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Britannia Cakes Fudge It Chocolate Brownie contain milk?
Yes — the ingredient list names Milk Chocolate Chips and Milk Solids. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does Britannia Cakes Fudge It Chocolate Brownie contain egg?
Yes — the ingredient list names Eggs. People with egg allergy should treat it as containing egg, and check the allergen statement on the pack too.
Does Britannia Cakes Fudge It Chocolate Brownie contain gluten?
Yes — the ingredient list names Refined wheat flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Is Britannia Cakes Fudge It Chocolate Brownie high in sugar?
Yes — 41 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 40.8 g of that as added sugar per 100 g.
Are the claims on the Britannia Cakes Fudge It Chocolate Brownie pack accurate?
Decode Label checked 5 claims against the ingredient list and nutrition panel. "DESSERT DELIGHT PACK" — can't be verified from the label.
Is Britannia Cakes Fudge It Chocolate Brownie vegetarian?
Britannia Cakes Fudge It Chocolate Brownie is marked non-vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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