Unibic QUBZ BELGIAN CHOCOLATE — product pack

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Unibic

Brand owned by Unibic Foods India (India) · about the brand

Unibic QUBZ BELGIAN CHOCOLATE

Veg Jain food
1.5 Concerning

Decode Label Safety Score

Nutrition · 40% 0.0/10
Ingredient safety · 30% 9.8/10
Processing · 20% 2.0/10
Marketing · 10% 9.5/10
How we got 1.5 Show
Weighted score 4.3/10
Score limited by a dominant nutrition concern. 1.5
Also flagged
Highly processed (NOVA) and high in sugar
Final score 1.5/10 · Concerning

Reviewed 3 times · Methodology v3.1 (updated 8 Oct 2026) — what changed

This chocolate candy is a highly processed food, with sugar and edible vegetable fat listed prominently, contributing to a high sugar and saturated fat content. The high sugar content also makes it less ideal for young children.

Highly processed chocolate candy with high sugar and additives

This chocolate candy is a highly processed food, with sugar and edible vegetable fat contributing to a high sugar and saturated fat content.

Consider this product carefully if you are

  • Looking for a lower-sugar option — Added sugar is 27.5 g per 100 g.
Okay for: Healthy adults in moderation

Declared allergens: Milk, Soy and Gluten

Milk· Choco Cream, Milk Solids Soy· Soy Gluten· Whole Wheat Flour, Atta

Relevant if you have any of these allergies or intolerances.

Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.

Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns
Key risks: Nutrition profile Whole Wheat Flour

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Overall Nutritional Value Major concern · 0.0/10
Added & Hidden Sugar Significant concern · 2.0/10
Unhealthy Fats (Trans & Saturated) Significant concern · 2.0/10

Saturated fat 23 g · trans fat 0 g per 100 g/ml

Ultra-Processing & Refined Carbs Significant concern · 3.0/10
Protein & Fibre Content Moderate concern · 4.5/10
Preservatives & Additives Moderate concern · 5.0/10
Artificial Colours & Dyes No concern identified · 8.0/10
Flavour Enhancers & MSG No concern identified · 8.0/10
Artificial Sweeteners No concern identified · 8.0/10
Excess Sodium & Salt No concern identified · 10.0/10

Infants under 1

Avoid

Contains added sugar, which is not recommended for infants under 1 year of age.

Toddlers & young children (1–5)

Limit

This product is high in added sugar, which should be limited in the diets of young children to prevent dental issues and promote healthy eating habits.

Why the score is capped

Highly processed (NOVA) and high in sugar

Rule F-CAP-07

What's good

Contains cocoa solids for flavor and antioxidants

Includes whole wheat flour and atta

Watch out for

High sugar content

High saturated fat content from edible vegetable oil and fat

Presence of undisclosed artificial flavorings

Contains common allergens: wheat (gluten), milk, soy

Improver — lack of transparency is a concern.

Raising Agents — sodium carbonate/bicarbonate (INS 500, baking soda), an acidity regulator/raising agent; recognised as safe.

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Wheat Flour

Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.

Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation

Wheat Flour: regulation, sources and other products →

Decode Label Analysis

Contains 'Nature Identical and Artificial Flavouring Substances' without specific disclosure, which can be a concern for individuals sensitive to artificial additives.

Contains wheat and malt extract, which are sources of gluten. Not suitable for individuals with celiac disease or gluten sensitivity.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

✓
"0% MAIDA" Checks out

The ingredient list includes Whole Wheat Flour (Atta) and Atta, but does not list Maida (Refined Wheat Flour).

Whole Wheat Flour (Atta) Atta
✓
"Belgian Chocolate" Checks out

The ingredient list includes Chocolate, which supports the claim of Belgian Chocolate.

Chocolate
✓
"Cholesterol 0 mg" Checks out

The nutrition information states 0 mg of cholesterol per 100g.

Cholesterol 0 mg

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

24 entries as printed on the label · 20 distinct ingredients (some are declared more than once).

  • 1.
    Sugar
  • 2.
    Edible Vegetable Oil
    Edible Vegetable Oil (Coconut)
  • Coconut within Edible Vegetable Oil
  • 3.
    Whole Wheat Flour
    Whole Wheat Flour (Atta)
  • Atta within Whole Wheat Flour
  • 4.
    Choco Cream 7%
    Choco Cream (7%)
  • Sugar within Choco Cream
  • Edible Vegetable Fat within Choco Cream
  • Cocoa Solids within Choco Cream
  • Emulsifier within Choco Cream
    Lecithin (INS 322)
    Emulsifier (INS 322 from Soy)
  • Soy within Emulsifier listed twice
  • 5.
    Milk Solids
  • 6.
    Cocoa Solids
  • 7.
    Emulsifier
    Lecithin (INS 322)
    Emulsifier (INS 322 from Soy)
  • Soy within Emulsifier listed twice
  • 8.
    Malt Extract
  • 9.
    Natural Food Colour
    Natural Food Colour (INS 150 d)
  • 10.
    Nature Identical and Artificial Flavouring Substances
    Nature Identical and Artificial Flavouring Substances (Chocolate and Ethyl Vanillin)
  • Chocolate within Nature Identical and Artificial Flavouring Substances
  • Ethyl Vanillin within Nature Identical and Artificial Flavouring Substances
  • 11.
    Iodised Salt
  • 12.
    Raising Agents
    Sodium carbonates (INS 500), Diphosphates (INS 450)
    Raising Agents (INS 500 ii, INS 450 i)
  • 13.
    Maltodextrin
  • 14.
    Improver unnamed
    Improver [INS 1101 (i)]

Listed twice: an ingredient appears more than once in the same part of the list. This may indicate two separate ingredient blends in the formulation, or a duplication in how the label was recorded.

In label order — normally largest quantity first. Select a row for the full write-up and sources.

These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.

Milk Allergen on the label: Choco Cream, Milk Solids
Allergen
Soy Allergen on the label: Soy
Allergen
Gluten Allergen on the label: Whole Wheat Flour, Atta, Malt Extract
Allergen

The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.

High in sugar High in added sugar High in fat High in saturated fat
Nutrition (per 100 g) Serving: 30g (10 Cubes)
Energy 511 kcal
Protein 5.2 g
Carbohydrate 64 g
Total Sugars 29 g
Added Sugars 27.5 g
Total Fat 26 g
Saturated Fat 23 g
Trans Fat 0 g
Sodium 130 mg
Monounsaturated Fat 1.6 g
Polyunsaturated Fat 0.5 g
Cholesterol 0 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.

Compare with other chocolate candy products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

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What are the ingredients in Unibic QUBZ BELGIAN CHOCOLATE?

The label of Unibic QUBZ BELGIAN CHOCOLATE lists 20 ingredients, in label order: Edible Vegetable Oil, Coconut, Whole Wheat Flour, Atta, Choco Cream, Sugar, Edible Vegetable Fat, Milk Solids, Cocoa Solids, Emulsifier, Soy, Malt Extract, Natural Food Colour, Nature Identical and Artificial Flavouring Substances, Chocolate, Ethyl Vanillin, Iodised Salt, Raising Agents, Maltodextrin, Improver. Flagged by the analysis: Improver, Raising Agents.

Is Unibic QUBZ BELGIAN CHOCOLATE safe to eat?

Unibic QUBZ BELGIAN CHOCOLATE scores 1.5/10 on Decode Label (Concerning). This chocolate candy is a highly processed food, with sugar and edible vegetable fat contributing to a high sugar and saturated fat content.

Why does Unibic QUBZ BELGIAN CHOCOLATE score 1.5/10?

What the analysis notes: High sugar content. High saturated fat content from edible vegetable oil and fat. Presence of undisclosed artificial flavorings.

Who should avoid Unibic QUBZ BELGIAN CHOCOLATE?

The points the analysis notes are most relevant to: Celiac disease; Gluten sensitivity; Diabetes; Individuals monitoring sugar intake; Milk allergy / lactose intolerance.

Is Unibic QUBZ BELGIAN CHOCOLATE suitable for babies or young children?

Infants under 1: Avoid. Toddlers & young children (1–5): Limit.

Does Unibic QUBZ BELGIAN CHOCOLATE contain allergens?

Yes — the ingredient list contains milk (Choco Cream and Milk Solids), soy (Soy) and gluten (Whole Wheat Flour, Atta and Malt Extract). Check the allergen statement on the pack too if you have a diagnosed allergy.

Does Unibic QUBZ BELGIAN CHOCOLATE contain milk?

Yes — the ingredient list names Choco Cream and Milk Solids. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.

Does Unibic QUBZ BELGIAN CHOCOLATE contain soy?

Yes — the ingredient list names Soy. People with soy allergy should treat it as containing soy, and check the allergen statement on the pack too.

Does Unibic QUBZ BELGIAN CHOCOLATE contain gluten?

Yes — the ingredient list names Whole Wheat Flour, Atta and Malt Extract. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.

Is Unibic QUBZ BELGIAN CHOCOLATE high in sugar?

Yes — 29 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 27.5 g of that as added sugar per 100 g.

Are the claims on the Unibic QUBZ BELGIAN CHOCOLATE pack accurate?

Yes — all 3 claims on the pack checked out against the ingredient list and nutrition panel.

Is Unibic QUBZ BELGIAN CHOCOLATE vegetarian?

Unibic QUBZ BELGIAN CHOCOLATE is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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