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Brand owned by ITC Limited (India) · about the brand
Yippee! Noodles Magic Masala
Decode Label Safety Score
How we got 5.2 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This instant noodle product is primarily composed of refined wheat flour and refined palm oil, contributing to its high saturated fat content. While it offers a blend of vegetables and spices, the presence of flavour enhancers (disodium guanylate, disodium inosinate) is a consideration for individuals managing gout due to their purine content. The product also contains natural and nature-identical flavouring substances, which are not fully disclosed, limiting transparency for those who prefer to know all flavour components. The fortification with minerals and vitamins is a positive aspect, but the overall nutritional profile is typical of a processed snack food.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Beans
- Carrot
- Onion
- Cabbage
- Garlic
- +15 more →
Refined flour and palm oil base with flavour enhancers.
This instant noodle product is largely made from refined wheat flour and refined palm oil, which contributes to its saturated fat content. It includes flavour enhancers, specifically disodium guanylate and disodium inosinate, which are purine sources and may be a concern for individuals with gout. The flavouring substances are not fully specified, which means the exact compounds are not transparently listed.
Consider this product carefully if you are
- Avoiding certain additives or colours — Refined Palm Oil and Flavour Enhancers are declared.
Declared allergens: Gluten
Relevant if you have this allergy or intolerance.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 10.7 g · trans fat 0.1 g per 100 g/ml
Why the score is capped
Flavouring not disclosed — the label does not say which substance this is
Rule F-CAP-13
What's good
Contains a variety of vegetables (beans, carrot, onion, cabbage) and a rich blend of spices.
Fortified with essential minerals and vitamins.
Watch out for
High content of refined wheat flour and refined palm oil, contributing to saturated fat intake.
Presence of flavour enhancers (disodium guanylate, disodium inosinate) which are purine sources.
Transparency concerns due to undisclosed specific compounds in natural and nature-identical flavouring substances.
Contains added sugar and iodized salt, contributing to overall sugar and sodium intake.
Stabilizers — functional additives, identified as calcium carbonate, sodium phosphates, diphosphates, polyphosphates (INS 170(i), INS 339(ii), INS 450(iii), INS 452(i)).
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Palm Oil
Palm oil is about half saturated fat, which raises LDL cholesterol when eaten regularly in quantity, and the WHO advises keeping saturated fat under 10 percent of energy. Refined palm oil also carries the highest levels of process contaminants among edible oils: glycidyl esters, which the European Food Safety Authority considers genotoxic and carcinogenic with no safe level, and 3-MCPD esters, for which it set a tolerable daily intake of 2 micrograms per kilogram of body weight in 2018. IARC lists glycidol as probably carcinogenic (Group 2A) and 3-MCPD as possibly carcinogenic (Group 2B). The contaminants form during the high-temperature deodorising step of refining, so unrefined palm oil carries less of them. EU maximum levels now apply to these contaminants in oils and in infant formula.
Regulatory & scientific authority Source: EFSA CONTAM Panel opinions on glycidyl esters and 3-MCPD esters in food (2016) and 3-MCPD update (2018); IARC Monographs Volumes 77 and 101; WHO guideline on saturated fat and trans fat intake (2023)
Palm Oil: regulation, sources and other products →Disodium Ribonucleotides (E635)
E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.
Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation
Disodium Ribonucleotides: regulation, sources and other products →Hydrolysed Vegetable Protein
Hydrolysed vegetable protein is a savoury flavour base made by breaking vegetable protein into amino acids, which gives a concentrated glutamate taste. When it is made with acid, chloropropanols such as 3-MCPD can form as a by-product, and the EU food safety authority has set a tolerable daily intake for 3-MCPD. The label does not say how it was made, so this is information, not a finding about this product.
Regulatory & scientific authority Source: EFSA Panel on Contaminants, Risks for human health related to the presence of 3- and 2-monochloropropanediol (MCPD) and glycidyl fatty acid esters in food, EFSA Journal 2016;14(5):4426
Hydrolysed Vegetable Protein: regulation, sources and other products →Added Sugars
Sugars added to food, and the sugars in honey, syrups and fruit juice concentrates, are "free sugars". The WHO guideline recommends that they stay below 10% of total energy intake and suggests below 5% for additional benefit. Where the sugar sits in the ingredient list and how many grams the panel declares is what matters; this is information, because the nutrition score already prices the grams.
Regulatory & scientific authority Source: WHO, Guideline: Sugars intake for adults and children (2015)
Added Sugars: regulation, sources and other products →Flavouring Substances
Indian rules classify added flavours as natural, nature-identical (chemically synthesised copies of natural compounds) or artificial, and require the class to be declared. The label names the class, not the compounds, so a reader cannot see which substances make up the blend, or whether it carries something they avoid. This is information about transparency, not a finding of harm.
Regulatory & scientific authority Source: FSS (Food Products Standards and Food Additives) Regulations 2011, flavours; FSS (Labelling and Display) Regulations 2020
Flavouring Substances: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Refined Palm Oil is very high in saturated fat. EFSA's CONTAM opinion (2016) also notes that refined palm oil can contain processing contaminants such as glycidyl esters and 3-MCPD, with levels depending on the refining process.
Flavour Enhancers (Disodium Guanylate, INS 627; Disodium Inosinate, INS 631) are purine sources, which may be a concern for individuals managing gout.
Natural Flavouring Substances and Nature Identical Flavouring Substances are blends whose specific compounds are not disclosed, limiting transparency for consumers who wish to know all ingredients.
Hydrolyzed Vegetable Protein is a savoury flavour base; acid-hydrolysed versions can carry process contaminants.
This product contains refined wheat flour, which includes gluten. This is relevant for individuals with celiac disease or gluten sensitivity.
Claim check
1 claim not supported by label dataFront-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
Protein provides only 7.8% of this product’s energy, below the 10% a “source of protein” claim requires. (Judged on % of energy, not % by weight.)
This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.
The ingredients list 'Spices and Condiments' and 'Masala Mix', which supports the 'Magic Masala' claim.
The ingredients list 'Masala Mix' as a component of the product, confirming it is inside.
The nutrition information states that the product contains 128.5 mg of Calcium per 100g, which is a source of calcium.
The nutrition information states that the product contains 2.6 mg of Iron per 100g, which is a source of iron.
The nutrition information states that the product contains 6 mg of Vitamin C per 100g, which is a source of Vitamin C.
The nutrition information states that the product contains 17.7 mcg of Vitamin B9 (Folic Acid) per 100g, which is a source of Folic Acid.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
45 entries as printed on the label · 40 distinct ingredients (some are declared more than once).
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1.
Refined Wheat Flour 78.4%Refined Wheat Flour (Maida) (78.4%)
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2.
Refined Palm Oil
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3.
Iodized Salt
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4.
Wheat Gluten 0.4% trace amountWheat Gluten (0.4%)
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5.
ThickenersPotassium chloride (INS 508), Guar gum (INS 412)Thickeners (INS 508, INS 412)
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6.
StabilizersCalcium carbonate (INS 170), Sodium phosphates (INS 339), Diphosphates (INS 450), Polyphosphates (INS 452)Stabilizers [INS 170(i), INS 339(ii), INS 450(iii), INS 452(i)]
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7.
Acidity RegulatorsPotassium carbonates (INS 501), Sodium carbonates (INS 500), Citric acid (INS 330)Acidity Regulators [INS 501(i), INS 500(i), INS 330]
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8.
Masala MixMasala Mix: Dehydrated Vegetables [Beans (9.5%), Carrot (7.1%), Onion (4.6%) and Cabbage (3.8%)]
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Beans 9.5% within Masala MixBeans (9.5%)
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Carrot 7.1% within Masala MixCarrot (7.1%)
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Onion 4.6% within Masala MixOnion (4.6%)
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Cabbage 3.8% within Masala MixCabbage (3.8%)
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9.
Instant Noodle PowderInstant Noodle Powder {Refined Wheat Flour (Maida) (15.5%), Refined Palm Oil, Iodized Salt and Wheat Gluten (0.08%)}
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Refined Wheat Flour 15.5% within Instant Noodle PowderRefined Wheat Flour (Maida) (15.5%)
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Refined Palm Oil within Instant Noodle Powder
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Iodized Salt within Instant Noodle Powder
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Wheat Gluten 0.08% within Instant Noodle Powder trace amountWheat Gluten (0.08%)
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10.
Spices and Condiments 17.6%Spices and Condiments (17.6%)[Garlic, Coriander, Cumin, Ginger, Chilli, Aniseed, Fenugreek, Black Pepper, Cardamom, Nutmeg, Caraway, Cinnamon, Clove and Turmeric]
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Garlic within Spices and Condiments
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Coriander within Spices and Condiments
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Cumin within Spices and Condiments
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Ginger within Spices and Condiments
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Chilli within Spices and Condiments
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Aniseed within Spices and Condiments
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Fenugreek within Spices and Condiments
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Black Pepper within Spices and Condiments
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Cardamom within Spices and Condiments
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Nutmeg within Spices and Condiments
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Caraway within Spices and Condiments
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Cinnamon within Spices and Condiments
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Clove within Spices and Condiments
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Turmeric within Spices and Condiments
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11.
Sugar
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12.
Iodized Salt
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13.
Hydrolyzed Vegetable Protein
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14.
Natural Flavouring Substances
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15.
Nature Identical Flavouring Substances
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16.
Maltodextrin
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17.
Yeast Extract trace amount
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18.
Acidity RegulatorCitric acid (INS 330)Acidity Regulator (INS 330)
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19.
Flavour EnhancersDisodium guanylate (INS 627), Disodium inosinate (INS 631)Flavour Enhancers (INS 627, INS 631)
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20.
Anticaking AgentSilicon dioxide (INS 551)Anticaking Agent (INS 551)
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21.
Mineral
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22.
Vitamins
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23.
Starch
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 459 kcal |
| Protein | 9 g |
| Carbohydrate | 62.6 g |
| Total Sugars | 3 g |
| Added Sugars | 1.6 g |
| Total Fat | 20.1 g |
| Saturated Fat | 10.7 g |
| Trans Fat | 0.1 g |
| Sodium | 1,247.1 mg |
| *Calcium (mg) | 128.5 mg |
| #Iron (mg) | 2.6 mg |
| "Vitamin C (mg) | 6 mg |
| Vitamin B9 (mcg) | 17.7 mcg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other instant noodles products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Yippee! Noodles Magic Masala?
The label of Yippee! Noodles Magic Masala lists 39 ingredients, in label order: Thickener, Stabilizers, Masala Mix, Beans, Carrot, Onion, Cabbage, Instant Noodle Powder, Refined wheat flour, Refined Palm Oil, Wheat gluten, Spices and Condiments, Garlic, Coriander, Cumin, Ginger, Chilli, Aniseed, Fenugreek, Black Pepper, Cardamom, Nutmeg, Caraway, Cinnamon, Clove, Turmeric, Sugar, Iodised Salt, Hydrolyzed Vegetable Protein, Natural Flavouring Substances, Nature identical flavouring substances, Maltodextrin, Yeast Extract, Acidity Regulator, Flavour Enhancers, Anticaking Agent, Mineral, Vitamins, Starch. Flagged by the analysis: Refined Palm Oil, Flavour Enhancers, Natural Flavouring Substances, Nature identical flavouring substances, Stabilizers and 1 more.
Is Yippee! Noodles Magic Masala safe to eat?
Yippee! Noodles Magic Masala scores 5.2/10 on Decode Label (Moderate). This instant noodle product is largely made from refined wheat flour and refined palm oil, which contributes to its saturated fat content. It includes flavour enhancers, specifically disodium guanylate and disodium inosinate, which are purine sources and may be a concern for individuals with gout. The flavouring substances are not fully specified, which means the exact compounds are not transparently listed.
Why does Yippee! Noodles Magic Masala score 5.2/10?
Flagged in the score: High content of refined wheat flour and refined palm oil, contributing to saturated fat intake. Presence of flavour enhancers (disodium guanylate, disodium inosinate) which are purine sources. Also noted: Transparency concerns due to undisclosed specific compounds in natural and nature-identical flavouring substances.
Who should avoid Yippee! Noodles Magic Masala?
The points the analysis notes are most relevant to: Managing gout (due to purine-rich flavour enhancers); Avoiding refined palm oil; Seeking full flavour transparency; Gluten sensitivity or celiac disease.
Does Yippee! Noodles Magic Masala contain allergens?
Yes — the ingredient list contains gluten (Refined wheat flour and Wheat gluten). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Yippee! Noodles Magic Masala contain gluten?
Yes — the ingredient list names Refined wheat flour and Wheat gluten. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
How much sugar is in Yippee! Noodles Magic Masala?
3 g of total sugar per 100 g. The label declares 1.6 g of that as added sugar per 100 g.
Is Yippee! Noodles Magic Masala high in salt?
Yes — 1,247 mg of sodium per 100 g (about 3.12 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Are the claims on the Yippee! Noodles Magic Masala pack accurate?
Decode Label checked 7 claims against the ingredient list and nutrition panel. "SOURCE OF PROTEIN" — misleading.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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