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Brand owned by ITC Limited (India) · about the brand
Sunfeast Bounce Choco Creme Biscuits
Decode Label Safety Score
Score limited by
Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
No lane-by-lane breakdown: the label doesn't carry what the lanes are scored from.
The score is capped for a specific safety reason, set out below. This biscuit product contains several artificial flavoring substances and colors, including an ammonia caramel color (E150c/d) which is classified by IARC as a Group 2B possible human carcinogen due to its 4-MEI by-product. While refined wheat flour, sugar, and refined palm oil are primary ingredients, some potentially beneficial ingredients like cocoa solids and plain chocolate are present only in trace amounts, offering no significant nutritional benefit. Consumers with sensitivities to artificial additives or those concerned about potential carcinogens should exercise caution.
Reviewed 4 times
At a glance
From the declared label — not a lab testFindings to weigh
Contains IARC 2B carcinogen, artificial flavors, and high saturated fat.
This product contains an ammonia caramel color (E150c/d) linked to a possible human carcinogen (IARC Group 2B) and multiple artificial flavorings. It is also high in refined sugar and palm oil, contributing to saturated fat intake. Some ingredients like cocoa solids are present in negligible amounts, offering no real benefit.
Consider this product carefully if you are
- Avoiding certain additives or colours — Refined Palm Oil is declared.
Declared allergens: Milk and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
6 concerns could not be assessed from this label. That means we don't know — not that there's nothing to find.
Toddlers & young children (1–5)
LimitHigh added sugar content may contribute to dental issues and unhealthy eating habits. Artificial colors and flavors may be linked to hyperactivity in some children.
Why the score is capped
Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Watch out for
High in added sugars (Sugar, Invert Syrup, Liquid Glucose)
High in saturated fat from Refined Palm Oil
Contains multiple artificial and nature-identical flavorings
Trace amounts of Cocoa Solids and Plain Chocolate offer no significant benefit
Raising agent — common food additive used to leaven baked goods. Generally recognized as safe.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Palm Oil
Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.
Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)
Palm Oil: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
The product contains 'Colour' which, if it includes ammonia caramel (E150c/d), is classified by IARC as a Group 2B possible human carcinogen due to its 4-MEI by-product. This is a significant safety concern for ingestion.
Refined Palm Oil is high in saturated fat, which is a cardiovascular concern. Additionally, EFSA has identified glycidyl esters and 3-MCPD esters as potential contaminants from the refining process.
The product contains multiple artificial flavoring substances (Vanilla, Chocolate, Milk) and nature identical flavorings, which can be a concern for individuals with sensitivities or allergies and contribute to the ultra-processed nature of the food.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The ingredient list includes liquid glucose.
The ingredient list includes cocoa solids and artificial flavouring substance (chocolate), supporting the 'choco crème' claim.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
22 entries as printed on the label · 18 distinct ingredients (some are declared more than once).
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1.
Refined Wheat FlourREFINED WHEAT FLOUR (MAIDA)
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2.
SugarSUGAR
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3.
Refined Palm OilREFINED PALM OIL
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4.
Invert SyrupINVERT SYRUP
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5.
Liquid Glucose 1% trace amountLIQUID GLUCOSE (1.0%)
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6.
Raising AgentAmmonium carbonates (INS 503)RAISING AGENTS [INS 503(II)]
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7.
Raising AgentSodium carbonates (INS 500)INS 500(II)
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8.
Raising AgentDiphosphates (INS 450)INS 450(I)]
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9.
Colour synthetic colourAmmonia caramel (INS 150C)COLOURS (INS 150c
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10.
Colour synthetic colourSulphite ammonia caramel (INS 150D)INS 150d
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11.
Colour synthetic colourCarmoisine (INS 122)INS 122)
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12.
StarchSTARCH
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13.
Cocoa Solids 0.49% trace amountCOCOA SOLIDS (0.49%)
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14.
Iodized SaltIODIZED SALT
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15.
EmulsifierEMULSIFIERS [LECITHIN (FROM SOYABEAN)
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16.
Polyoxyethylene (20) Sorbitan MonostearatePOLYOXYETHYLENE (20) SORBITAN MONOSTEARATE (FROM PALM OIL)]
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17.
Artificial Flavouring Substance (Vanilla) undisclosed flavouringARTIFICIAL FLAVOURING SUBSTANCES (VANILLA
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18.
Artificial Flavouring Substance (Chocolate) undisclosed flavouringCHOCOLATE
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19.
Artificial Flavouring Substance (Milk) undisclosed flavouringMILK)
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20.
Plain Chocolate 0.06% trace amountPLAIN CHOCOLATE (0.06%)
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21.
Flour Treatment AgentSodium metabisulphite (INS 223)FLOUR TREATMENT AGENT (INS 223)
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22.
Nature Identical Flavouring Substances undisclosed flavouringAND NATURE IDENTICAL FLAVOURING SUBSTANCES.
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
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What are the ingredients in Sunfeast Bounce Choco Creme Biscuits?
The label of Sunfeast Bounce Choco Creme Biscuits lists 18 ingredients, in label order: Refined wheat flour, Sugar, Refined Palm Oil, Invert Syrup, Liquid Glucose, Raising agent, Colour, Starch, Cocoa Solids, Iodized Salt, Emulsifier, Polyoxyethylene (20) Sorbitan Monostearate, Artificial Flavouring Substance (Vanilla), Artificial Flavouring Substance (Chocolate), Artificial Flavouring Substance (Milk), Plain Chocolate, Flour Treatment Agent, Nature identical flavouring substances. Flagged by the analysis: Refined Palm Oil, Colour, Flour Treatment Agent, Artificial Flavouring Substance (Vanilla), Artificial Flavouring Substance (Chocolate) and 1 more.
Is Sunfeast Bounce Choco Creme Biscuits safe to eat?
Sunfeast Bounce Choco Creme Biscuits scores 3.9/10 on Decode Label (Concerning). This product contains an ammonia caramel color (E150c/d) linked to a possible human carcinogen (IARC Group 2B) and multiple artificial flavorings. It is also high in refined sugar and palm oil, contributing to saturated fat intake. Some ingredients like cocoa solids are present in negligible amounts, offering no real benefit.
Why does Sunfeast Bounce Choco Creme Biscuits score 3.9/10?
Flagged in the score: High in saturated fat from Refined Palm Oil. Also noted: High in added sugars (Sugar, Invert Syrup, Liquid Glucose). Contains multiple artificial and nature-identical flavorings.
Who should avoid Sunfeast Bounce Choco Creme Biscuits?
The points the analysis notes are most relevant to: Sensitive to artificial additives; Concerned about IARC 2B carcinogens; Seeking low sugar/fat options; Gluten sensitivity; Milk allergy / lactose intolerance.
Is Sunfeast Bounce Choco Creme Biscuits suitable for babies or young children?
Toddlers & young children (1–5): Limit.
Does Sunfeast Bounce Choco Creme Biscuits contain allergens?
Yes — the ingredient list contains milk (Artificial Flavouring Substance (Milk)) and gluten (Refined wheat flour). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Sunfeast Bounce Choco Creme Biscuits contain milk?
Yes — the ingredient list names Artificial Flavouring Substance (Milk). People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does Sunfeast Bounce Choco Creme Biscuits contain gluten?
Yes — the ingredient list names Refined wheat flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Are the claims on the Sunfeast Bounce Choco Creme Biscuits pack accurate?
Yes — all 2 claims on the pack checked out against the ingredient list and nutrition panel.
Is Sunfeast Bounce Choco Creme Biscuits vegetarian?
Sunfeast Bounce Choco Creme Biscuits is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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