Pack image shown to identify the product. Decode Label is independent of Kellogg's and is not sponsored or endorsed by it. Trademarks
Brand owned by Mars (United States) · about the brand
Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble
Decode Label Safety Score
How we got 2.8 ShowHide
Reviewed 2 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This product is a highly processed snack food with a significant sugar content and several artificial additives. The presence of Caramel Colour (INS 150d), an ammonia-process caramel, is a notable concern as it can generate 4-MEI, which is classified by IARC as Group 2B, possibly carcinogenic to humans. While the label does not state the concentration of 4-MEI, this classification warrants caution. The product also contains undisclosed 'Flavours (Nature Identical and Artificial Creams)', which limits transparency regarding specific flavouring compounds. Individuals seeking to avoid highly processed foods, artificial additives, or those with specific sensitivities to caramel colours should exercise caution.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Rolled Oats & Oat Flour
- Rolled Barley
- Minerals
- Sorghum (Jowar) Flour
- Ragi Flour
- +1 more →
High sugar, processed snack with IARC-classified caramel colour
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This snack contains a high amount of sugar and is highly processed. It includes Caramel Colour (INS 150d), an ammonia-process colour that can generate 4-MEI, which is classified by IARC as Group 2B, possibly carcinogenic to humans. The specific flavouring compounds are not fully disclosed, limiting transparency. This product is best consumed in moderation, especially by those sensitive to artificial additives or seeking to reduce their intake of highly processed foods.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 22 g per 100 g.
- Avoiding certain additives or colours — INS 452(i) and INS 150d are declared.
Declared allergens: Gluten
Relevant if you have this allergy or intolerance.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 2.2 g · trans fat 0 g per 100 g/ml
Infants under 1
AvoidContains Honey, which carries a risk of infant botulism and should be avoided.
Toddlers & young children (1–5)
LimitHigh added sugar content is not ideal for regular consumption and can contribute to dental issues and unhealthy eating habits.
Why the score is capped
Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Highly processed (NOVA) and high in sugar
Rule F-CAP-07
Antioxidant, raising agent, humectant not disclosed — 4 additive classes are named without saying which substances they are
Rule F-CAP-13
What's good
Contains whole grains (Rolled Oats, Oat Flour, Rolled Barley, Sorghum Flour, Ragi Flour)
Fortified with essential minerals and vitamins
Watch out for
High in added sugars (Sugar, Liquid Glucose, Honey)
Contains Caramel Colour (INS 150d), an IARC Group 2B classified substance precursor
Presence of undisclosed artificial and nature-identical flavours
Generic listing of some additives (Antioxidant, Raising agent, Humectant) reduces transparency
Highly processed food (NOVA-4 classification)
INS 452(i) — phosphate additive — concern for kidney & heart health.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Sodium Polyphosphate (E452)
Sodium polyphosphate is a sequestrant and emulsifier. Excessive phosphate from food additives is a growing concern; unlike organic phosphate from natural foods, additive phosphates are nearly completely absorbed. Regular high intake may strain kidneys and raise cardiovascular risk.
Regulatory & scientific authority Source: FSSAI INS 452; EFSA 2019 Phosphate Report
Sodium Polyphosphate: regulation, sources and other products →Caramel Colour (Class III & IV) (E150c)
Classes III and IV of caramel colour (INS 150c/150d) are made with ammonia, a process that can generate 4-methylimidazole (4-MEI) as a by-product. IARC classifies 4-MEI as Group 2B, possibly carcinogenic to humans, and California lists it under Proposition 65 with a warning threshold — though EFSA's own re-evaluation did not reach the same level of concern as IARC's classification. This label does not state the product's 4-MEI concentration, so exposure from this specific product cannot be determined from the ingredient list alone. It is the colour that makes colas and dark sauces brown. Classes I and II are made without ammonia and do not carry this concern.
Regulatory & scientific authority Source: IARC Monograph Vol. 101 (4-MEI); California Proposition 65; EFSA re-evaluation of caramel colours (2011)
Caramel Colour (Class III & IV): regulation, sources and other products →Sodium Carbonate (E500)
Used as a leavening agent and acidity regulator. Contributes to total dietary sodium. Individuals on sodium-restricted diets (hypertension, kidney disease, heart failure) should account for sodium from all food additive sources, not just table salt.
Regulatory & scientific authority Source: FSSAI INS 500
Sodium Carbonate: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Contains Caramel Colour (INS 150d), an ammonia-process caramel colour that can generate 4-MEI, which is classified by IARC as Group 2B (possibly carcinogenic to humans). The concentration of 4-MEI is not stated on the label.
Contains Wheat Flour, which includes gluten. Not suitable for individuals with celiac disease or gluten sensitivity.
Contains undisclosed 'Flavours (Nature Identical and Artificial Creams)', 'Antioxidant', 'Raising agent', and 'Humectant', which limits transparency regarding specific additive compounds.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The label describes the product as 'Crunchy Baked', but there is no information on the label to verify the baking process.
The claim 'POWER BREAKFAST' is a marketing slogan and cannot be objectively verified from the provided label information.
The label declares Edible Vegetable Oil without naming what it is, so the list cannot establish whether this product contains palm oil.
The product contains 8.4g of protein and 6.8g of fibre per 100g, which supports the claim of containing protein and fibre.
The ingredient list does not contain 'Maida' (refined wheat flour).
The ingredient list includes 'DARK CHOCOLATE POWDER' and 'COCOA SOLIDS', confirming the presence of chocolate.
The ingredient list includes 'PUMPKIN SEEDS'.
The ingredient list includes 'WHEAT FLOUR (ATTA)'.
The ingredient list includes 'ROLLED OATS & OAT FLOUR'.
The ingredient list includes 'CORN MEAL'.
The ingredient list includes 'RICE FLOUR'.
The ingredient list includes 'ROLLED BARLEY'.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
31 entries as printed on the label · 29 distinct ingredients (some are declared more than once).
-
1.
Rolled Oats & Oat Flour 36.7%ROLLED OATS & OAT FLOUR
-
2.
SugarSUGAR
-
3.
Edible Vegetable OilEDIBLE VEGETABLE OIL
-
Sunflower Oil within Edible Vegetable OilSUNFLOWER OIL
-
4.
Dark Chocolate Powder 7.5%DARK CHOCOLATE POWDER
-
Sugar within Dark Chocolate PowderSUGAR
-
Cocoa Solids within Dark Chocolate PowderCOCOA SOLIDS
-
Cocoa Butter within Dark Chocolate PowderCOCOA BUTTER
-
5.
Corn Meal 6.2%CORN MEAL
-
6.
Rice Flour 5.6%RICE FLOUR
-
7.
Rolled Barley 3.9%ROLLED BARLEY
-
8.
Wheat Flour (Atta) 3.6%WHEAT FLOUR (ATTA)
-
9.
Cereal ExtractCEREAL EXTRACT
-
10.
Liquid GlucoseLIQUID GLUCOSE
-
11.
Pumpkin Seeds 2% trace amountPUMPKIN SEEDS
-
12.
Cocoa Solids 1.4% trace amountCOCOA SOLIDS
-
13.
HoneyHONEY
-
14.
Iodized SaltIODIZED SALT
-
15.
MineralsMINERALS
-
16.
Sorghum (Jowar) FlourSORGHUM (JOWAR) FLOUR
-
17.
Ragi FlourRAGI FLOUR
-
18.
Flavours (Nature Identical and Artificial Creams) undisclosed flavouringFLAVOURS (NATURE IDENTICAL AND ARTIFICIAL CREAMS)
-
19.
AntioxidantANTIOXIDANT
-
INS 307b within Antioxidant
-
20.
Raising AgentRAISING AGENT
-
INS 500 within Raising Agent
-
21.
HumectantHUMECTANT
-
INS 452(i) within Humectant
-
22.
Colour synthetic colourCOLOUR
-
INS 150d within Colour synthetic colourSulphite ammonia caramel (INS 150D)
-
23.
VitaminsVITAMINS
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 426 kcal |
| Protein | 8.4 g |
| Carbohydrate | 75.1 g |
| Total Sugars | 24.1 g |
| Added Sugars | 22 g |
| Total Fat | 11.7 g |
| Saturated Fat | 2.2 g |
| Trans Fat | 0 g |
| Dietary Fibre | 6.8 g |
| Sodium | 201 mg |
| MONOUNSATURATED FATTY ACIDS | 6.5 g |
| POLYUNSATURATED FATTY ACIDS | 2 g |
| CHOLESTEROL | 0 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other biscuits cookies products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Kilobeaters Chocolate Dessert Cookies
9.4Kilobeaters
The Cinnamon Kitchen Almond Flour & Cacao Cookies
9.2The Cinnamon Kitchen
TOTS AND MOMS Foods Healthy, Wholesome & Nutritious Millet & Jaggery Cookies
8.6TOTS AND MOMS
Baked Millet Mathri
8.1Roasty Tasty
Unibic Sugar Free Multigrain Cookies
7.3Unibic
Also on this shelf
More Biscuits, Cookies & Crackers products we've analysed, in name order.
-
Karachi Bakery Karachi Bakery Cashew Biscuits
See the analysis
-
Karachi Bakery Karachi Bakery Coconut Flavour Cookies
See the analysis
-
Karachi Bakery Karachi Bakery Osmania Biscuits
See the analysis
-
Lotte Lotte - Choco Pie
See the analysis
-
Lotus Biscoff Lotus Biscoff Original Caramelized Cookie Family Pack
See the analysis
-
MAYORA Malkist Chocolate Cheese Flavoured Cracker Biscuit
See the analysis
What are the ingredients in Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble?
The label of Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble lists 29 ingredients, in label order: Rolled Oats & Oat Flour, Edible Vegetable Oil, Sunflower oil, Dark Chocolate Powder, Sugar, Cocoa butter, Corn Meal, Rice flour, Rolled Barley, Wheat flour (Atta), Cereal Extract, Liquid Glucose, Pumpkin Seeds, Cocoa Solids, Honey, Iodized Salt, Minerals, Sorghum (Jowar) Flour, Ragi Flour, Flavours (Nature Identical and Artificial Creams), Antioxidant, INS 307b, Raising agent, INS 500, Humectant, INS 452(i), Colour, INS 150d, Vitamins. Flagged by the analysis: INS 150d, INS 452(i), Liquid Glucose, Honey, Flavours (Nature Identical and Artificial Creams).
Is Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble safe to eat?
Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble scores 2.8/10 on Decode Label (Concerning). The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This snack contains a high amount of sugar and is highly processed. It includes Caramel Colour (INS 150d), an ammonia-process colour that can generate 4-MEI, which is classified by IARC as Group 2B, possibly carcinogenic to humans. The specific flavouring compounds are not fully disclosed, limiting transparency. This product is best consumed in moderation, especially by those sensitive to artificial additives or seeking to reduce their intake of highly processed foods.
Why does Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble score 2.8/10?
Flagged in the score: High in added sugars (Sugar, Liquid Glucose, Honey). Contains Caramel Colour (INS 150d), an IARC Group 2B classified substance precursor. Also noted: Presence of undisclosed artificial and nature-identical flavours.
Who should avoid Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble?
The points the analysis notes are most relevant to: Avoiding IARC Group 2B caramel-colour additives; Sensitive to artificial flavours; Seeking to reduce highly processed food intake; Managing high sugar intake; Gluten sensitivity or celiac disease.
Is Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble contain allergens?
Yes — the ingredient list contains gluten (Rolled Barley and Wheat flour (Atta)). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble contain gluten?
Yes — the ingredient list names Rolled Barley and Wheat flour (Atta). People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Is Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble high in sugar?
Yes — 24.1 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 22 g of that as added sugar per 100 g.
Are the claims on the Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble pack accurate?
Decode Label checked 12 claims against the ingredient list and nutrition panel. "Crunchy Baked" — can't be verified from the label. "POWER BREAKFAST" — can't be verified from the label. "NO PALM OIL" — can't be verified from the label.
Is Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble vegetarian?
Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
Reader reviews
How the product performed for people who used it — taste, value, everyday experience. Separate from the Decode Label score above, which rates what is on the label.
Sign in to leave a review.
Sign in →No reviews yet — be the first to share your experience.
Help us keep this accurate
Two quick questions about our analysis — not about the product.
Was this analysis helpful?
Tells us whether the breakdown above actually answered your question.
0 of 0 readers found this analysis helpful
Does your pack match this page?
Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
Report Error
If you believe this score is inaccurate, provide details below. Our team reviews every report and will update the rating if warranted.
Report submitted
Our team will review your report and update the rating if the evidence warrants it. Thank you for helping keep our data accurate.
Share this product
Kellogg's Crunchy Baked Granola Chocolate Cookie Crumble
Link copied — paste it in your Instagram bio or Story!