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Brand owned by Mars (United States) · about the brand
Kellogg's Chocos
Decode Label Safety Score
How we got 1.8 ShowHide
Reviewed 5 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This breakfast cereal contains a significant amount of added sugar and an ammonia-process caramel colour (INS 150d), which is classified by IARC as Group 2B (possibly carcinogenic to humans) due to the potential formation of 4-MEI during its manufacture. While the label does not state the concentration of 4-MEI, this is a relevant concern for individuals who prefer to avoid such additives. The product is also high in total sugars, making it less suitable for frequent consumption, especially for young children. It contains gluten, so it is not suitable for individuals with celiac disease or gluten sensitivity.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Cocoa Solids
- Minerals
- Vitamins
High added sugar; contains IARC-classified caramel colour and gluten
This breakfast cereal is high in added sugar, which is a primary nutritional concern, particularly for children. It also contains Caramel Colour (INS 150d), an ammonia-process caramel that may generate 4-MEI, a substance classified by IARC as possibly carcinogenic to humans. The product contains wheat, making it unsuitable for those with gluten intolerance or celiac disease.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 23 g per 100 g.
- Avoiding certain additives or colours — Colour (INS 150d) is declared.
Declared allergens: Milk and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 1 g · trans fat 0 g per 100 g/ml
Infants under 1
AvoidContains added sugar, which is not recommended for infants under 1 year of age.
Toddlers & young children (1–5)
LimitThis product is high in added sugar, which can contribute to excessive sugar intake in young children and is associated with dental caries and other health concerns.
Why the score is capped
Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Highly processed (NOVA) and high in sugar
Rule F-CAP-07
What's good
Fortified with essential minerals and vitamins
Contains cocoa solids for flavour and antioxidants
Watch out for
High in added sugar, contributing to overall sugar intake
Contains Caramel Colour (INS 150d), an ammonia-process caramel colour linked to potential carcinogen 4-MEI
Contains artificial and nature-identical flavours
Contains gluten, unsuitable for those with celiac disease or gluten sensitivity
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Caramel Colour (Class III & IV) (E150c)
Classes III and IV of caramel colour (INS 150c/150d) are made with ammonia, a process that can generate 4-methylimidazole (4-MEI) as a by-product. IARC classifies 4-MEI as Group 2B, possibly carcinogenic to humans, and California lists it under Proposition 65 with a warning threshold — though EFSA's own re-evaluation did not reach the same level of concern as IARC's classification. This label does not state the product's 4-MEI concentration, so exposure from this specific product cannot be determined from the ingredient list alone. It is the colour that makes colas and dark sauces brown. Classes I and II are made without ammonia and do not carry this concern.
Regulatory & scientific authority Source: IARC Monograph Vol. 101 (4-MEI); California Proposition 65; EFSA re-evaluation of caramel colours (2011)
Caramel Colour (Class III & IV): regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Contains Caramel Colour (INS 150d), an ammonia-sulphite caramel colour. This type of caramel colour can generate 4-MEI during its manufacture, which is classified by IARC as Group 2B (possibly carcinogenic to humans). The concentration of 4-MEI in the finished product is not stated on the label.
Contains Wheat Solids, Wheat Flour (Atta), and Refined Wheat Flour (Maida), all of which contain gluten. Not suitable for individuals with celiac disease or gluten sensitivity.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.
This claim refers to a comparison with another product size, which cannot be verified from the provided label information.
The nutrition information states 384 kcal per 100g, which calculates to 115.2 kcal per 30g serving, supporting the claim.
The energy per serving is 115 kcal, which is approximately 5.75% of a 2000 kcal daily diet, supporting the 6% claim.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Wheat Solids 68.7%Wheat Solids (68.7%)
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Wheat Flour (Atta) 34.6% within Wheat SolidsWheat Flour (Atta) (34.6%)
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Refined Wheat Flour (Maida) 34.1% within Wheat SolidsRefined Wheat Flour (Maida) (34.1%)
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2.
Sugar
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3.
Cocoa Solids 4.9%Cocoa Solids (4.9%)
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4.
Minerals
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5.
Cereal Extract
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6.
Iodized Salt
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7.
Colour (INS 150d) synthetic colourSulphite ammonia caramel (INS 150D)
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8.
Flavours (Nature Identical & Artificial (Cream)) undisclosed flavouring
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9.
Vitamins
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10.
Antioxidant (INS 307b)
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 384 kcal |
| Protein | 9.6 g |
| Carbohydrate | 83.3 g |
| Total Sugars | 24 g |
| Added Sugars | 23 g |
| Total Fat | 2.6 g |
| Saturated Fat | 1 g |
| Trans Fat | 0 g |
| Dietary Fibre | 5.4 g |
| Sodium | 265 mg |
| Energy from Fat | 23 kcal |
| Monounsaturated Fatty Acids | 0.7 g |
| Polyunsaturated Fatty Acids | 0.4 g |
| Cholesterol | 0 mg |
| Vitamin C | 10 mg |
| Vitamin B1 | 0.7 mg |
| Vitamin B2 | 0.55 mg |
| Vitamin B3 | 5 mg |
| Vitamin B6 | 1.3 mg |
| Vitamin B12 | 0.33 µg |
| Folate | 40 µg |
| Iron | 5 mg |
| Calcium | 533 mg |
| Zinc | 2 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other breakfast cereal products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Kellogg's Chocos?
The label of Kellogg's Chocos lists 12 ingredients, in label order: Wheat Solids, Wheat flour (Atta), Refined Wheat Flour (Maida), Sugar, Cocoa Solids, Minerals, Cereal Extract, Iodized Salt, Colour (INS 150d), Flavours (Nature Identical & Artificial (Cream)), Vitamins, Antioxidant (INS 307b). Flagged by the analysis: Colour (INS 150d), Flavours (Nature Identical & Artificial (Cream)).
Is Kellogg's Chocos safe to eat?
Kellogg's Chocos scores 1.8/10 on Decode Label (Concerning). This breakfast cereal is high in added sugar, which is a primary nutritional concern, particularly for children. It also contains Caramel Colour (INS 150d), an ammonia-process caramel that may generate 4-MEI, a substance classified by IARC as possibly carcinogenic to humans. The product contains wheat, making it unsuitable for those with gluten intolerance or celiac disease.
Why does Kellogg's Chocos score 1.8/10?
What the analysis notes: High in added sugar, contributing to overall sugar intake. Contains Caramel Colour (INS 150d), an ammonia-process caramel colour linked to potential carcinogen 4-MEI. Contains artificial and nature-identical flavours.
Who should avoid Kellogg's Chocos?
The points the analysis notes are most relevant to: Avoiding IARC Group 2B caramel-colour additives; Celiac disease or gluten sensitivity; Limiting added sugar intake; Sensitive to artificial flavours; Milk allergy / lactose intolerance.
Is Kellogg's Chocos suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does Kellogg's Chocos contain allergens?
Yes — the ingredient list contains milk (Flavours (Nature Identical & Artificial (Cream))) and gluten (Wheat Solids, Wheat flour (Atta) and Refined Wheat Flour (Maida)). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Kellogg's Chocos contain milk?
Yes — the ingredient list names Flavours (Nature Identical & Artificial (Cream)). People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does Kellogg's Chocos contain gluten?
Yes — the ingredient list names Wheat Solids, Wheat flour (Atta) and Refined Wheat Flour (Maida). People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Is Kellogg's Chocos high in sugar?
Yes — 24 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 23 g of that as added sugar per 100 g.
Are the claims on the Kellogg's Chocos pack accurate?
Decode Label checked 3 claims against the ingredient list and nutrition panel. "Compared to 250 g Kellogg's Chocos" — can't be verified from the label.
Is Kellogg's Chocos vegetarian?
Kellogg's Chocos is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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