Energy Drink Classic by HELL — product pack

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HELL

Energy Drink Classic

Veg status unverified beverage
3.9 Concerning

Decode Label Safety Score

Nutrition · 40% 2.5/10
Ingredient safety · 30% 10.0/10
Processing · 20% 2.0/10
Marketing · 10% 9.2/10
How we got 3.9 Show
Weighted score 5.3/10
Score limited by a dominant nutrition concern. 4.0
Capped — Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration ≤ 3.9
Capped — High caffeine / added-stimulant load for an energy-type drink ≤ 3.9
Also flagged
Acidity regulator not disclosed — the label does not say which substance this is
Final score 3.9/10 · Concerning

Methodology v3.1 (updated 8 Oct 2026) — what changed

This energy drink contains a significant amount of added sugar and caffeine, making it less suitable for regular consumption, especially for children and pregnant individuals. The presence of Ammonia Caramel (INS 150c), an ammonia-process caramel colour, is a notable concern due to its potential to generate 4-methylimidazole (4-MEI), which is classified by IARC as Group 2B (possibly carcinogenic to humans). While the label does not specify the concentration of 4-MEI, this classification warrants caution. For healthy adults, occasional consumption may be acceptable, but the high sugar and caffeine content should be considered.

High added sugar and caffeine; contains IARC-classified ammonia caramel colour

The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This energy drink contains a high amount of added sugar and caffeine, which can be problematic for children, pregnant women, and individuals sensitive to stimulants. It also includes Ammonia Caramel (INS 150c), a colour that may contain 4-methylimidazole, classified by IARC as a possible human carcinogen.

Consider this product carefully if you are

  • Avoiding certain additives or colours — Ammonia Caramel is declared.
Okay for: Healthy adults in moderation

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  • Diet. Vegetarian, vegan, Jain, no egg, no dairy.
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Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for beverage. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Artificial Colours & Dyes Significant concern · 2.5/10
Preservatives & Additives Significant concern · 2.5/10
Hydration & Nutritional Value Significant concern · 2.5/10
Artificial Flavours Significant concern · 3.5/10
Caffeine & Stimulant Load Moderate concern · 4.0/10
Added & Hidden Sugar Moderate concern · 4.5/10
Empty Calories & Caloric Load Minor concern · 7.5/10
Artificial Sweeteners No concern identified · 8.0/10
Acidity & Dental Erosion No concern identified · 8.0/10

Infants under 1

Avoid

Contains added sugar, which is not recommended for infants under 1 year of age.

Toddlers & young children (1–5)

Limit

High added sugar content should be limited in the diets of young children, for dental health and to avoid establishing a preference for very sweet foods.

Other audiences

Avoid
Children and adolescents

Contains caffeine and high added sugar, which are not recommended for this age group due to potential adverse effects on sleep, behaviour, and overall health.

Pregnant or breastfeeding individuals

Contains caffeine, with a recommended limit of 200 mg/day during pregnancy. High sugar intake is also a concern.

Why the score is capped

Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration

Rule F-CAP-10 · Source: IARC / EFSA classification of the additive

Acidity regulator not disclosed — the label does not say which substance this is

Rule F-CAP-13

High caffeine / added-stimulant load for an energy-type drink

Rule F-CAP-11

What's good

Contains several B vitamins (Niacin, Pantothenic Acid, Vitamin B6, Vitamin B2, Vitamin B12) which contribute to normal energy metabolism.

Watch out for

High added sugar content, contributing to overall sugar intake.

Contains caffeine, a stimulant that may not be suitable for all individuals, especially children and pregnant women.

Presence of Ammonia Caramel (INS 150c), which is associated with 4-methylimidazole (4-MEI), an IARC Group 2B possible carcinogen.

Contains artificial flavours.

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Caramel Colour (Class III & IV) (E150c)

Classes III and IV of caramel colour (INS 150c/150d) are made with ammonia, a process that can generate 4-methylimidazole (4-MEI) as a by-product. IARC classifies 4-MEI as Group 2B, possibly carcinogenic to humans, and California lists it under Proposition 65 with a warning threshold — though EFSA's own re-evaluation did not reach the same level of concern as IARC's classification. This label does not state the product's 4-MEI concentration, so exposure from this specific product cannot be determined from the ingredient list alone. It is the colour that makes colas and dark sauces brown. Classes I and II are made without ammonia and do not carry this concern.

Regulatory & scientific authority Source: IARC Monograph Vol. 101 (4-MEI); California Proposition 65; EFSA re-evaluation of caramel colours (2011)

Caramel Colour (Class III & IV): regulation, sources and other products →

Caramel Colour (Class III and IV) (150c)

The ammonia and sulphite-ammonia caramel colours (classes III and IV) can contain 4-methylimidazole, a by-product that the International Agency for Research on Cancer classifies as possibly carcinogenic to humans (Group 2B) on the basis of animal studies. The EU food safety authority sets limits on it in these colours. Plain caramel (class I, E150a) is made without ammonia and is a different substance.

Regulatory & scientific authority Source: IARC Monographs Volume 101 (2012), 4-methylimidazole; EFSA Scientific Opinion on the re-evaluation of caramel colours (E 150a-d), EFSA Journal 2011;9(3):2004

Caramel Colour (Class III and IV): regulation, sources and other products →

Added Sugars

Sugars added to food, and the sugars in honey, syrups and fruit juice concentrates, are "free sugars". The WHO guideline recommends that they stay below 10% of total energy intake and suggests below 5% for additional benefit. Where the sugar sits in the ingredient list and how many grams the panel declares is what matters; this is information, because the nutrition score already prices the grams.

Regulatory & scientific authority Source: WHO, Guideline: Sugars intake for adults and children (2015)

Added Sugars: regulation, sources and other products →

Caffeine

The EU food safety authority found that up to 400 mg of caffeine a day (about 3 mg per kg of body weight a day in children and adolescents) does not raise safety concerns, and that pregnant and breastfeeding women should stay at or below 200 mg a day. Caffeine added to a drink or supplement counts toward that total alongside coffee and tea. Energy drinks and fat-burner stacks are judged by their own caps; this record explains the substance.

Regulatory & scientific authority Source: EFSA Scientific Opinion on the safety of caffeine, EFSA Journal 2015;13(5):4102

Caffeine: regulation, sources and other products →

Decode Label Analysis

Contains Ammonia Caramel (INS 150c), an ammonia-process caramel colour. This type of caramel can generate 4-methylimidazole (4-MEI), which is classified by IARC as Group 2B (possibly carcinogenic to humans). The label does not state the concentration of 4-MEI.

Contains caffeine, a stimulant. High intake can lead to adverse effects such as nervousness, insomnia, and increased heart rate, especially in sensitive individuals, children, and pregnant women. The adult limit is about 400 mg/day, 200 mg in pregnancy, and 3 mg per kg for children.

Contains a significant amount of added sugar. The WHO advises keeping free sugar intake under 10% of total energy, ideally under 5%.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

?
"Classic" Can't verify

The term 'Classic' refers to a flavor or variant name, which cannot be verified from the ingredient list or nutrition facts.

✓
"Vitamins [Niacin (B3), Pantothenic Acid (B5), B6, B2, B12]" Checks out

The ingredients list includes Niacin (B3), Pantothenic Acid (B5), B6, B2, and B12.

Vitamins [Niacin (B3), Pantothenic Acid (B5), B6, B2, B12]

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Water
  • 2.
    Sugar
  • 3.
    Citric Acid
    Acidulant (Citric acid)
  • 4.
    Carbon Dioxide
  • 5.
    Taurine 0.4% trace amount
    Taurine (0.4%)
  • 6.
    Acidity Regulator
    Acidity Regulator (Sodium citrates)
  • 7.
    Caffeine 0.03% trace amount
    Caffeine (0.03%)
  • 8.
    Flavours (natural and artificial)
  • 9.
    Ammonia Caramel synthetic colour
    Ammonia caramel (INS 150C)
    Colour (Ammonia Caramel INS E150c)
  • 10.
    Niacin (B3)
    Vitamins [Niacin (B3)
  • 11.
    Pantothenic Acid (B5)
  • 12.
    Vitamin B6
    B6
  • 13.
    Vitamin B2
    B2
  • 14.
    Vitamin B12
    B12]

Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.

In label order — normally largest quantity first. Select a row for the full write-up and sources.

Nutrition (per 100 g)
Energy 46 kcal
Protein 0 g
Carbohydrate 10.9 g
Total Sugars 10.9 g
Total Fat 0 g
Saturated Fat 0 g
Trans Fat 0 g
Taurine 400 mg
Caffeine 30 mg
Niacin 2.4 mg
Pantothenic acid 2 mg
Vitamin B6 0.4 mg
Vitamin B2 0.2 mg
Vitamin B12 0.2 µg

Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.

What are the ingredients in Energy Drink Classic?

The label of Energy Drink Classic lists 14 ingredients, in label order: Water, Sugar, Citric Acid, Carbon Dioxide, Taurine, Acidity Regulator, Caffeine, Flavours (natural and artificial), Ammonia Caramel, Niacin (B3), Pantothenic Acid (B5), Vitamin B6, Vitamin B2, Vitamin B12. Flagged by the analysis: Caffeine, Ammonia Caramel.

Is Energy Drink Classic safe to eat?

Energy Drink Classic scores 3.9/10 on Decode Label (Concerning). The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This energy drink contains a high amount of added sugar and caffeine, which can be problematic for children, pregnant women, and individuals sensitive to stimulants. It also includes Ammonia Caramel (INS 150c), a colour that may contain 4-methylimidazole, classified by IARC as a possible human carcinogen.

Why does Energy Drink Classic score 3.9/10?

Flagged in the score: Contains caffeine, a stimulant that may not be suitable for all individuals, especially children and pregnant women. Presence of Ammonia Caramel (INS 150c), which is associated with 4-methylimidazole (4-MEI), an IARC Group 2B possible carcinogen. Also noted: High added sugar content, contributing to overall sugar intake.

Who should avoid Energy Drink Classic?

The points the analysis notes are most relevant to: Children and adolescents; Pregnant or breastfeeding individuals; Sensitive to caffeine or stimulants; Avoiding IARC Group 2B caramel-colour additives; Seeking full ingredient transparency.

Is Energy Drink Classic suitable for babies or young children?

Infants under 1: Avoid. Toddlers & young children (1–5): Limit.

How much sugar is in Energy Drink Classic?

10.9 g of total sugar per 100 ml. The label does not declare added sugar separately, so we cannot say how much of it is added.

Does Energy Drink Classic contain caffeine?

Yes — the ingredient list names Caffeine, a source of caffeine. Check the pack for the amount per serving, especially when buying for children or during pregnancy.

Are the claims on the Energy Drink Classic pack accurate?

Decode Label checked 2 claims against the ingredient list and nutrition panel. "Classic" — can't be verified from the label.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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