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Activ Mixed Fruit Juice
Decode Label Safety Score
How we got 5.0 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This fruit juice blend is primarily composed of concentrated fruit juices and purees, which contribute natural sugars. While it contains Vitamin C, the presence of undisclosed 'Flavours' and 'Natural Flavouring Substances' reduces transparency. Individuals with sensitivities to unspecified flavourings should exercise caution.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Vitamin C
Fruit juice blend with natural sugars and undisclosed flavourings
This beverage is made from a blend of concentrated fruit juices and purees, providing natural fruit sugars. It includes Vitamin C, but the specific compounds used for 'Flavours' and 'Natural Flavouring Substances' are not disclosed, which may be a concern for those with sensitivities. The product also contains stabilizers.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 0 g and total sugar is 11.4 g per 100 ml.
- Avoiding certain additives or colours — Concentrated Apple Juice is declared.
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Is this right for you or your family?
Just checking whether the product is safe? The analysis above is yours, no account needed. To know if it is safe for you, your father or your child, add a profile and we check this label against them.
- Allergies. Peanut, milk, gluten, egg and more, checked against the ingredient list.
- Diet. Vegetarian, vegan, Jain, no egg, no dairy.
- Health and goals. Sugar, salt, protein, steady blood sugar, heart-friendly, weight.
- Everyone you buy for. Save a profile for Papa or the kids and switch in one tap.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for beverage. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Why the score is capped
Flavours, flavouring not disclosed — 2 additive classes are named without saying which substances they are
Rule F-CAP-13
What's good
Contains a variety of fruit juices and purees
Fortified with Vitamin C
Watch out for
Presence of undisclosed 'Flavours' and 'Natural Flavouring Substances'
High in natural fruit sugars from concentrated juices and purees
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Fruit Juice Concentrate
Fruit-juice concentrate is fruit juice with the water removed, leaving concentrated sugars (largely fructose and glucose). Nutritionally it behaves as a free sugar and is frequently used to sweeten products that market themselves as having "no added sugar". The WHO recommends no free sugars for infants and young children, so it is a particular concern in foods aimed at babies and toddlers.
Regulatory & scientific authority Source: WHO Guideline: Sugars intake (2015); WHO Ending inappropriate promotion of foods for infants
Fruit Juice Concentrate: regulation, sources and other products →Flavouring Substances
Indian rules classify added flavours as natural, nature-identical (chemically synthesised copies of natural compounds) or artificial, and require the class to be declared. The label names the class, not the compounds, so a reader cannot see which substances make up the blend, or whether it carries something they avoid. This is information about transparency, not a finding of harm.
Regulatory & scientific authority Source: FSS (Food Products Standards and Food Additives) Regulations 2011, flavours; FSS (Labelling and Display) Regulations 2020
Flavouring Substances: regulation, sources and other products →Decode Label Analysis
The product contains 'Flavours' and 'Natural Flavouring Substances' without specific disclosure of the individual compounds, which can be a concern for individuals with sensitivities or allergies to specific flavouring agents.
Concentrated fruit juices and purees are sources of free sugars, which should be consumed in moderation as part of a balanced diet.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The term "activ" is a proprietary name and cannot be matched to a specific listed ingredient or a verifiable property of the product.
Market rank + professional endorsement claim — requires independent survey data and clinical evidence to substantiate; cannot be assessed from label data alone.
The label declares 0 g added sugar; the 11.4 g of sugar shown is naturally occurring from fruit. The "no added sugar" claim is supported by the label.
The ingredient list does not contain any preservatives.
The ingredient list includes concentrated apple juice, banana puree, mango pulp, concentrated orange juice, concentrated apricot puree, concentrated pineapple juice, and concentrated grape juice, supporting the claim of mixed fruit juice.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Water
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2.
Concentrated Apple Juice 9.24%Concentrated Apple Juice (9.24%)^
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3.
Banana Puree 3.7%Banana Puree (3.7%)^
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4.
Mango Pulp 3.5%Mango Pulp (3.5%)^
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5.
Concentrated Orange Juice 3%Concentrated Orange Juice (3%)^
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6.
Concentrated Apricot Puree 2.3%Concentrated Apricot Puree (2.3%)^
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7.
Concentrated Pineapple Juice 1.85% trace amountConcentrated Pineapple Juice (1.85%)^
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8.
FlavoursFlavours [Natural Flavouring Substances]
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Natural Flavouring Substances within Flavours
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9.
Concentrated Grape Juice 0.05% trace amountConcentrated Grape Juice (0.05%)^
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10.
Vitamin C
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11.
StabilizerPectin (INS 440)Stabilizer [INS 440]
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Pectin within StabilizerINS 440
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 47.5 kcal |
| Protein | 0 g |
| Carbohydrate | 11.7 g |
| Total Sugars | 11.4 g |
| Added Sugars | 0 g |
| Total Fat | 0 g |
| Sodium | 1.5 mg |
| Vitamin C | 40 mg |
| Potassium | 100 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other fruit juice products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Also on this shelf
More Fruit Juice & Nectar products we've analysed, in name order.
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Tropicana Tropicana Orange Delight
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slice Tropicana Slice Mango Drink
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What are the ingredients in Activ Mixed Fruit Juice?
The label of Activ Mixed Fruit Juice lists 13 ingredients, in label order: Water, Concentrated Apple Juice, Banana Puree, Mango pulp, Concentrated Orange Juice, Concentrated Apricot Puree, Concentrated Pineapple Juice, Flavours, Natural Flavouring Substances, Concentrated Grape Juice, Vitamin C, Stabilizers, Pectin. Flagged by the analysis: Concentrated Apple Juice, Natural Flavouring Substances.
Is Activ Mixed Fruit Juice safe to eat?
Activ Mixed Fruit Juice scores 5.0/10 on Decode Label (Moderate). This beverage is made from a blend of concentrated fruit juices and purees, providing natural fruit sugars. It includes Vitamin C, but the specific compounds used for 'Flavours' and 'Natural Flavouring Substances' are not disclosed, which may be a concern for those with sensitivities. The product also contains stabilizers.
Why does Activ Mixed Fruit Juice score 5.0/10?
Flagged in the score: Presence of undisclosed 'Flavours' and 'Natural Flavouring Substances'. Also noted: High in natural fruit sugars from concentrated juices and purees.
Who should avoid Activ Mixed Fruit Juice?
The points the analysis notes are most relevant to: Sensitive to undisclosed flavouring substances.
Is Activ Mixed Fruit Juice high in sugar?
Yes — 11.4 g of total sugar per 100 ml, above the 11.25 g per 100 ml that UK front-of-pack labelling marks as high. The label declares 0 g of that as added sugar per 100 ml.
Are the claims on the Activ Mixed Fruit Juice pack accurate?
Decode Label checked 5 claims against the ingredient list and nutrition panel. "activ" — can't be verified from the label. "INDIA'S NO.1 BRAND" — can't be verified from the label.
Is Activ Mixed Fruit Juice vegetarian?
Activ Mixed Fruit Juice is marked vegetarian, and contains no animal-derived ingredients.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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