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Brand owned by ITC Limited (India) · about the brand
B natural Cranberry Flavoured Cooler
Decode Label Safety Score
How we got 3.3 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This beverage contains added sugar and an ammonia caramel colour (E150c/d), which is classified by IARC as Group 2B, possibly carcinogenic to humans, due to the potential formation of 4-MEI during its manufacture. While the label does not specify the concentration of 4-MEI, this classification is relevant for individuals who prefer to avoid such additives. The product also uses unspecified flavouring substances, which limits transparency for those with sensitivities to particular flavour compounds. The cranberry puree is present in a trace amount and does not contribute significantly to the nutritional profile.
At a glance
From the declared label — not a lab testFindings to weigh
High added sugar; contains IARC-classified ammonia caramel colour
This beverage contains added sugar, which contributes to its overall sugar content. It also includes an ammonia caramel colour (E150c/d), which is associated with a possible carcinogen (4-MEI) by IARC. Additionally, the specific flavouring substances and stabilizer are not fully disclosed, which may be a concern for individuals with specific sensitivities or those seeking full ingredient transparency.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 10.5 g per 100 ml.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for beverage. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Infants under 1
AvoidContains added sugar, which is not recommended for infants under 1 year of age.
Toddlers & young children (1–5)
LimitHigh added sugar content may contribute to dental caries and unhealthy dietary patterns. It is advisable to limit consumption of high-sugar beverages.
Why the score is capped
Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Flavours, flavouring not disclosed — 2 additive classes are named without saying which substances they are
Rule F-CAP-13
Watch out for
High added sugar content, contributing to overall sugar intake.
Presence of ammonia caramel colour (E150c/d) with an IARC Group 2B classification for 4-MEI.
Lack of specific disclosure for several additives (Nature identical flavouring substances, Natural Flavours, Natural Flavouring Substances).
Colours — if this includes ammonia caramel (E150c/d), it is classified by IARC as Group 2B (possibly carcinogenic to humans) due to potential 4-MEI formation.
Decode Label Analysis
Contains ammonia caramel colour (E150c/d), which can generate 4-MEI during manufacture. IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans). The label does not state its concentration.
Multiple flavouring substances (Nature identical flavouring substances, Natural Flavours, Natural Flavouring Substances) are listed without specific disclosure, limiting transparency.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The product name states 'Cranberry Flavoured Cooler' and cranberry puree is listed in the ingredients.
The product contains fruit juice (apple) and fruit puree (cranberry), supporting its classification as a fruit beverage.
The nutrition information panel explicitly states 'NATURAL FRUIT SUGARS 1 g'.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Water
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2.
Sugar
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3.
Apple Juice 9.5%Apple Juice (9.5%)
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4.
Cranberry Puree 0.5% trace amountCranberry Puree (0.5%)
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5.
Acidity RegulatorCitric acid (INS 330)Acidity Regulator (330)
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6.
Nature Identical Flavouring Substances
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7.
Natural Flavours
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8.
Natural Flavouring Substances
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9.
Colours synthetic colourSulphite ammonia caramel (INS 150D), Carmoisine (INS 122)Colours (150d, 122)
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10.
StabilizerSodium carboxymethyl cellulose (INS 466)Stabilizer (466)
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 46 kcal |
| Protein | 0 g |
| Carbohydrate | 11.5 g |
| Total Sugars | 11.5 g |
| Added Sugars | 10.5 g |
| Total Fat | 0 g |
| Sodium | 4 mg |
| NATURAL FRUIT SUGARS | 1 g |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other fruit juice products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in B natural Cranberry Flavoured Cooler?
The label of B natural Cranberry Flavoured Cooler lists 10 ingredients, in label order: Water, Sugar, Apple Juice, Cranberry Puree, Acidity Regulator, Nature identical flavouring substances, Natural Flavours, Natural Flavouring Substances, Colours, Stabilizer. Flagged by the analysis: Colours.
Is B natural Cranberry Flavoured Cooler safe to eat?
B natural Cranberry Flavoured Cooler scores 3.3/10 on Decode Label (Concerning). This beverage contains added sugar, which contributes to its overall sugar content. It also includes an ammonia caramel colour (E150c/d), which is associated with a possible carcinogen (4-MEI) by IARC. Additionally, the specific flavouring substances and stabilizer are not fully disclosed, which may be a concern for individuals with specific sensitivities or those seeking full ingredient transparency.
Why does B natural Cranberry Flavoured Cooler score 3.3/10?
What the analysis notes: High added sugar content, contributing to overall sugar intake. Presence of ammonia caramel colour (E150c/d) with an IARC Group 2B classification for 4-MEI. Lack of specific disclosure for several additives (Nature identical flavouring substances, Natural Flavours, Natural Flavouring Substances).
Who should avoid B natural Cranberry Flavoured Cooler?
The points the analysis notes are most relevant to: Avoiding IARC Group 2B caramel-colour additives; Sensitive to undisclosed flavouring substances; Limiting added sugar intake.
Is B natural Cranberry Flavoured Cooler suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Is B natural Cranberry Flavoured Cooler high in sugar?
Yes — 11.5 g of total sugar per 100 ml, above the 11.25 g per 100 ml that UK front-of-pack labelling marks as high. The label declares 10.5 g of that as added sugar per 100 ml.
Are the claims on the B natural Cranberry Flavoured Cooler pack accurate?
Yes — all 3 claims on the pack checked out against the ingredient list and nutrition panel.
Is B natural Cranberry Flavoured Cooler vegetarian?
B natural Cranberry Flavoured Cooler is marked vegetarian, and contains no animal-derived ingredients.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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