Pack image shown to identify the product. Decode Label is independent of B natural and is not sponsored or endorsed by it. Trademarks
Brand owned by ITC Limited (India) · about the brand
B natural Low Calorie No Added Sugar Cranberry
Decode Label Safety Score
How we got 5.0 ShowHide
Reviewed 2 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This beverage is primarily a source of free sugars from apple juice concentrate, which contributes to its overall sugar content. While it contains a small amount of cranberry pulp, this is not a significant nutritional contributor. This lack of specific ingredient disclosure means consumers cannot fully assess potential sensitivities or dietary restrictions related to these additives. Individuals sensitive to undisclosed flavouring agents or specific food additives should exercise caution.
At a glance
From the declared label — not a lab testFindings to weigh
High in free sugars from juice concentrate; contains undisclosed flavourings and additives
This beverage contains a significant amount of free sugars from apple juice concentrate, which the WHO recommends limiting. This lack of transparency means individuals with sensitivities or specific dietary needs may not be able to identify potential triggers.
Consider this product carefully if you are
- Avoiding certain additives or colours — Apple juice concentrate is declared.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for beverage. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Toddlers & young children (1–5)
LimitContains apple juice concentrate, a source of free sugars. High intake of free sugars should be limited in young children to prevent dental caries and unhealthy weight gain.
Why the score is capped
Flavours, flavouring not disclosed — 2 additive classes are named without saying which substances they are
Rule F-CAP-13
Watch out for
High free sugar content from apple juice concentrate
Lack of specific disclosure for multiple flavouring agents and additives
Colour — named on the label with its additive code.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Fruit Juice Concentrate
Fruit-juice concentrate is fruit juice with the water removed, leaving concentrated sugars (largely fructose and glucose). Nutritionally it behaves as a free sugar and is frequently used to sweeten products that market themselves as having "no added sugar". The WHO recommends no free sugars for infants and young children, so it is a particular concern in foods aimed at babies and toddlers.
Regulatory & scientific authority Source: WHO Guideline: Sugars intake (2015); WHO Ending inappropriate promotion of foods for infants
Fruit Juice Concentrate: regulation, sources and other products →Flavouring Substances
Indian rules classify added flavours as natural, nature-identical (chemically synthesised copies of natural compounds) or artificial, and require the class to be declared. The label names the class, not the compounds, so a reader cannot see which substances make up the blend, or whether it carries something they avoid. This is information about transparency, not a finding of harm.
Regulatory & scientific authority Source: FSS (Food Products Standards and Food Additives) Regulations 2011, flavours; FSS (Labelling and Display) Regulations 2020
Flavouring Substances: regulation, sources and other products →Decode Label Analysis
Contains Fruit Juice Concentrate, a source of free sugars. The WHO recommends limiting intake of free sugars to reduce the risk of noncommunicable diseases.
Multiple generic additive categories (Natural Flavours, Natural Flavouring Substances, Nature identical flavouring substances) are listed without specific identification of the chemical compounds. This limits transparency and makes it difficult for consumers to identify potential allergens or substances they wish to avoid.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The product contains 18 kcal per 100 ml, which is considered low calorie.
The label declares 0 g added sugar; the 4.4 g of sugar shown is naturally occurring from fruit. The "no added sugar" claim is supported by the label.
Cranberry pulp is listed in the ingredients.
No preservatives are listed in the ingredients.
The nutrition information states 18 kcal per 100g.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
-
1.
Water
-
2.
Apple Juice Concentrate 6.1%^^Apple Juice Concentrate (6.1%)
-
3.
Cranberry Pulp 1% trace amountCranberry Pulp (1%)
-
4.
Natural Flavours
-
5.
Natural Flavouring Substances
-
6.
Acidity RegulatorCitric acid (INS 330)Acidity Regulator [330]
-
7.
Nature Identical Flavouring Substances
-
8.
Iodized Salt
-
9.
StabilizersSodium carboxymethyl cellulose (INS 466), Xanthan gum (INS 415)Stabilizers (466, 415)
-
10.
SweetenersSteviol glycosides (INS 960), Sucralose (INS 955)Sweeteners (960, 955)
-
11.
Colour synthetic colourCarmoisine (INS 122)Colour (122)
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 18 kcal |
| Protein | 0.1 g |
| Carbohydrate | 4.5 g |
| Total Sugars | 4.4 g |
| Added Sugars | 0 g |
| Total Fat | 0 g |
| Dietary Fibre | 0.1 g |
| Sodium | 16 mg |
| NATURAL FRUIT SUGARS | 4.4 g |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other fruit juice products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Also on this shelf
More Fruit Juice & Nectar products we've analysed, in name order.
-
B natural B natural Guava
See the analysis
-
B natural B Natural Guava Juice, Vit C & E, 1 litre
See the analysis
-
B natural B natural Litchi
See the analysis
-
B natural B natural Mixed Fruit
See the analysis
-
B natural B natural Orange
See the analysis
-
Orika Orika Aam Papad Flavoured Lemonade Premix
See the analysis
What are the ingredients in B natural Low Calorie No Added Sugar Cranberry?
The label of B natural Low Calorie No Added Sugar Cranberry lists 11 ingredients, in label order: Water, Apple juice concentrate, Cranberry Pulp, Natural Flavours, Natural Flavouring Substances, Acidity Regulator, Nature identical flavouring substances, Iodised Salt, Stabilizers, Sweetener, Colour. Flagged by the analysis: Apple juice concentrate, Colour, Natural Flavouring Substances, Nature identical flavouring substances.
Is B natural Low Calorie No Added Sugar Cranberry safe to eat?
B natural Low Calorie No Added Sugar Cranberry scores 5.0/10 on Decode Label (Moderate). This beverage contains a significant amount of free sugars from apple juice concentrate, which the WHO recommends limiting. This lack of transparency means individuals with sensitivities or specific dietary needs may not be able to identify potential triggers.
Why does B natural Low Calorie No Added Sugar Cranberry score 5.0/10?
Flagged in the score: High free sugar content from apple juice concentrate. Colour — named on the label with its additive code. Also noted: Lack of specific disclosure for multiple flavouring agents and additives.
Who should avoid B natural Low Calorie No Added Sugar Cranberry?
The points the analysis notes are most relevant to: Limiting free sugar intake; Sensitive to undisclosed flavouring agents; Sensitive to unspecified food additives.
Is B natural Low Calorie No Added Sugar Cranberry suitable for babies or young children?
Toddlers & young children (1–5): Limit.
How much sugar is in B natural Low Calorie No Added Sugar Cranberry?
4.4 g of total sugar per 100 ml. The label declares 0 g of that as added sugar per 100 ml.
Are the claims on the B natural Low Calorie No Added Sugar Cranberry pack accurate?
Yes — all 5 claims on the pack checked out against the ingredient list and nutrition panel.
Is B natural Low Calorie No Added Sugar Cranberry vegetarian?
B natural Low Calorie No Added Sugar Cranberry is marked vegetarian, and contains no animal-derived ingredients.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
Reader reviews
How the product performed for people who used it — taste, value, everyday experience. Separate from the Decode Label score above, which rates what is on the label.
Sign in to leave a review.
Sign in →No reviews yet — be the first to share your experience.
Help us keep this accurate
Two quick questions about our analysis — not about the product.
Was this analysis helpful?
Tells us whether the breakdown above actually answered your question.
0 of 0 readers found this analysis helpful
Does your pack match this page?
Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
Report Error
If you believe this score is inaccurate, provide details below. Our team reviews every report and will update the rating if warranted.
Report submitted
Our team will review your report and update the rating if the evidence warrants it. Thank you for helping keep our data accurate.
Share this product
B natural Low Calorie No Added Sugar Cranberry
Link copied — paste it in your Instagram bio or Story!