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Brand owned by ITC Limited (India) · about the brand
B natural Orange
Decode Label Safety Score
How we got 3.3 ShowHide
Reviewed 3 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This orange beverage is primarily composed of water and sugar, with a modest amount of orange juice concentrate. The presence of synthetic colors Tartrazine (INS 102) and Sunset Yellow (INS 110), which are linked to hyperactivity in children and require an EU warning, is a significant concern.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Vitamins
High sugar content; contains synthetic colors linked to hyperactivity
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This orange beverage contains a significant amount of sugar and includes synthetic colors Tartrazine (INS 102) and Sunset Yellow (INS 110). These colors have been linked to hyperactivity in children, and the EU requires a warning label for products containing them. The specific nature of some flavorings and stabilizers is not fully disclosed, which limits transparency.
Consider this product carefully if you are
- Avoiding certain additives or colours — Orange juice concentrate is declared.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for beverage. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Infants under 1
AvoidContains added sugar and iodized salt. Beverages with added sugar and high sodium are not suitable for infants.
Toddlers & young children (1–5)
LimitContains synthetic colors Tartrazine (INS 102) and Sunset Yellow (INS 110), which have been linked to hyperactivity. Consumption should be limited or avoided for children sensitive to these additives.
Why the score is capped
Contains Tartrazine (INS 102) and Sunset Yellow (INS 110), synthetic colours linked to hyperactivity in children; the EU requires a pack warning for each
Rule F-CAP-18 · Source: McCann et al., Lancet 2007; EFSA 2009; EU Regulation 1333/2008 Annex V warning
Flavours not disclosed — the label does not say which substance this is
Rule F-CAP-13
What's good
Contains added vitamins for fortification
Watch out for
High sugar content, primarily from added sugar and orange juice concentrate
Presence of synthetic colors (Tartrazine, Sunset Yellow) linked to hyperactivity in children
Colours — contains synthetic colors Tartrazine (INS 102) and Sunset Yellow (INS 110), which are linked to hyperactivity in children and require an EU warning.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Fruit Juice Concentrate
Fruit-juice concentrate is fruit juice with the water removed, leaving concentrated sugars (largely fructose and glucose). Nutritionally it behaves as a free sugar and is frequently used to sweeten products that market themselves as having "no added sugar". The WHO recommends no free sugars for infants and young children, so it is a particular concern in foods aimed at babies and toddlers.
Regulatory & scientific authority Source: WHO Guideline: Sugars intake (2015); WHO Ending inappropriate promotion of foods for infants
Fruit Juice Concentrate: regulation, sources and other products →Decode Label Analysis
Contains Tartrazine (INS 102) and Sunset Yellow (INS 110), synthetic colors linked to hyperactivity in children. The EU requires a warning label for products containing these colors.
The specific nature of 'Acidity Regulator', 'Nature identical flavouring substances', 'Stabilizers', and 'Natural Flavours and Natural Flavouring Substances' is not fully disclosed, limiting transparency.
Orange juice concentrate is a source of free sugars, contributing to the overall sugar content of the beverage.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
This is a product category designation and cannot be verified from the ingredient list or nutrition facts.
Orange juice concentrate and orange pulp are listed in the ingredients.
The nutrition information states the product contains Vitamin C (20 mg) and Vitamin E (0.22 mg).
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Water
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2.
Sugar
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3.
Orange Juice Concentrate 2.5%Orange Juice Concentrate (2.5%)
-
4.
Orange Pulp 1.9% trace amountOrange Pulp (1.9%)
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5.
Acidity RegulatorCitric acid (INS 330)Acidity Regulator [330]
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6.
Nature Identical Flavouring Substances undisclosed flavouring
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7.
Vitamins
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8.
Iodized Salt
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9.
StabilizersSodium carboxymethyl cellulose (INS 466), Xanthan gum (INS 415)Stabilizers [466, 415]
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10.
Natural Flavours and Natural Flavouring Substances undisclosed flavouring
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11.
Colours synthetic colourTitanium dioxide (INS 171), Sunset yellow FCF (INS 110), Tartrazine (INS 102)Colours (171, 110, 102)
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 42 kcal |
| Protein | 0 g |
| Carbohydrate | 10.4 g |
| Total Sugars | 10.4 g |
| Added Sugars | 8.6 g |
| Total Fat | 0 g |
| Sodium | 15 mg |
| NATURAL FRUIT SUGARS (g) | 1.8 g |
| VITAMIN C | 20 mg |
| VITAMIN E | 0.22 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other fruit juice products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in B natural Orange?
The label of B natural Orange lists 11 ingredients, in label order: Water, Sugar, Orange juice concentrate, Orange Pulp, Acidity Regulator, Nature identical flavouring substances, Vitamins, Iodized Salt, Stabilizers, Natural Flavours and Natural Flavouring Substances, Colours. Flagged by the analysis: Colours, Orange juice concentrate.
Is B natural Orange safe to eat?
B natural Orange scores 3.3/10 on Decode Label (Concerning). The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This orange beverage contains a significant amount of sugar and includes synthetic colors Tartrazine (INS 102) and Sunset Yellow (INS 110). These colors have been linked to hyperactivity in children, and the EU requires a warning label for products containing them. The specific nature of some flavorings and stabilizers is not fully disclosed, which limits transparency.
Why does B natural Orange score 3.3/10?
Flagged in the score: High sugar content, primarily from added sugar and orange juice concentrate. Colours — contains synthetic colors Tartrazine (INS 102) and Sunset Yellow (INS 110), which are linked to hyperactivity in children and require an EU warning. Also noted: Presence of synthetic colors (Tartrazine, Sunset Yellow) linked to hyperactivity in children.
Who should avoid B natural Orange?
The points the analysis notes are most relevant to: Avoiding high added sugar; Children sensitive to synthetic food colors; Seeking full ingredient transparency.
Is B natural Orange suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
How much sugar is in B natural Orange?
10.4 g of total sugar per 100 ml. The label declares 8.6 g of that as added sugar per 100 ml.
Are the claims on the B natural Orange pack accurate?
Decode Label checked 3 claims against the ingredient list and nutrition panel. "READY TO SERVE FRUIT BEVERAGES" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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