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Brand owned by ITC Limited (India) · about the brand
B natural Apple Juice
Decode Label Safety Score
How we got 3.3 ShowHide
Reviewed 1 time · Methodology v3.1 (updated 8 Oct 2026) — what changed
This fruit juice contains 15% apple juice, but also includes added sugar. The high added sugar content is also a primary nutritional concern, particularly for young children. While fortified with vitamins, these do not offset the sugar and additive concerns. Individuals seeking to avoid certain food additives or reduce sugar intake should be cautious.
At a glance
From the declared label — not a lab testWhat’s favorable
- Apple Juice
- Vitamins
High added sugar; contains an IARC-classified caramel colour and undisclosed flavours
This beverage contains added sugar, which contributes to a high sugar load, a primary nutritional concern. It also includes a caramel colour that can generate 4-MEI, a substance classified by IARC as possibly carcinogenic to humans. The specific types of natural and nature-identical flavouring substances are not disclosed, which limits transparency for consumers with sensitivities. These factors suggest caution for those monitoring sugar intake or avoiding certain food additives.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for beverage. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Toddlers & young children (1–5)
LimitContains added sugar, which should be limited in the diet of young children to prevent dental caries and promote healthy eating habits.
Why the score is capped
Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Flavours not disclosed — the label does not say which substance this is
Rule F-CAP-13
What's good
Contains 15% apple juice
Fortified with vitamins
Watch out for
High added sugar content
Contains ammonia caramel colour (E150c/d), which may contain 4-MEI (IARC Group 2B)
Undisclosed nature-identical flavouring substances
Undisclosed natural flavours and natural flavouring substances
Decode Label Analysis
Contains ammonia caramel colour (E150c/d), which can generate 4-MEI during manufacture. 4-MEI is classified by IARC as Group 2B (possibly carcinogenic to humans). The concentration of 4-MEI in this product is not disclosed on the label.
The specific nature-identical and natural flavouring substances are not disclosed, which may be a concern for individuals with sensitivities or allergies to specific flavour compounds.
High added sugar content contributes to the overall sugar load, which is a significant nutritional concern, especially for regular consumption.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim 'READY TO SERVE' is a usage instruction and cannot be verified from the ingredient list or nutrition facts.
Apple juice is listed as an ingredient.
The nutrition information states the product contains Vitamin C and Vitamin E.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Water
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2.
Apple Juice 15%Apple Juice (15%)
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3.
Sugar
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4.
Acidity RegulatorCitric acid (INS 330)Acidity Regulator (330)
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5.
Nature Identical Flavouring Substances undisclosed flavouring
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6.
Vitamins
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7.
StabilizersSodium carboxymethyl cellulose (INS 466), Xanthan gum (INS 415)Stabilizers (466, 415)
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8.
Natural Flavours and Natural Flavouring Substances undisclosed flavouring
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9.
Colour synthetic colourSulphite ammonia caramel (INS 150D)Colour (150d)
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 44 kcal |
| Protein | 0 g |
| Carbohydrate | 10.9 g |
| Total Sugars | 10.9 g |
| Added Sugars | 9.4 g |
| Total Fat | 0 g |
| Sodium | 5 mg |
| NATURAL FRUIT SUGARS | 1.5 g |
| VITAMIN C | 10 mg |
| VITAMIN E | 0.23 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other fruit juice products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in B natural Apple Juice?
The label of B natural Apple Juice lists 9 ingredients, in label order: Water, Apple Juice, Sugar, Acidity Regulator, Nature identical flavouring substances, Vitamins, Stabilizers, Natural Flavours and Natural Flavouring Substances, Colour. Flagged by the analysis: Colour.
Is B natural Apple Juice safe to eat?
B natural Apple Juice scores 3.3/10 on Decode Label (Concerning). This beverage contains added sugar, which contributes to a high sugar load, a primary nutritional concern. It also includes a caramel colour that can generate 4-MEI, a substance classified by IARC as possibly carcinogenic to humans. The specific types of natural and nature-identical flavouring substances are not disclosed, which limits transparency for consumers with sensitivities. These factors suggest caution for those monitoring sugar intake or avoiding certain food additives.
Why does B natural Apple Juice score 3.3/10?
Flagged in the score: Contains ammonia caramel colour (E150c/d), which may contain 4-MEI (IARC Group 2B). Also noted: High added sugar content. Undisclosed nature-identical flavouring substances.
Who should avoid B natural Apple Juice?
The points the analysis notes are most relevant to: Avoiding IARC Group 2B caramel-colour additives; Monitoring added sugar intake; Sensitive to undisclosed flavouring substances.
Is B natural Apple Juice suitable for babies or young children?
Toddlers & young children (1–5): Limit.
How much sugar is in B natural Apple Juice?
10.9 g of total sugar per 100 ml. The label declares 9.4 g of that as added sugar per 100 ml.
Are the claims on the B natural Apple Juice pack accurate?
Decode Label checked 3 claims against the ingredient list and nutrition panel. "READY TO SERVE FRUIT BEVERAGES" — can't be verified from the label.
Is B natural Apple Juice vegetarian?
B natural Apple Juice is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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