Pure Temptation Chocoblast Celebration Gift Box — product pack

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Pure Temptation

Brand founded in India, 2008 · about the brand

Pure Temptation Chocoblast Celebration Gift Box

Veg Jain food
2.3 Concerning

Decode Label Safety Score

Nutrition · 40% 0.8/10
Ingredient safety · 30% 9.0/10
Processing · 20% 2.0/10
Marketing · 10% 9.2/10
How we got 2.3 Show
Weighted score 4.3/10
Score limited by a dominant nutrition concern. 2.3
Also flagged
Highly processed (NOVA) and high total sugar Emulsifier not disclosed — the label does not say which substance this is
Final score 2.3/10 · Concerning

Reviewed 4 times · Methodology v3.1 (updated 8 Oct 2026) — what changed

This chocolate candy is a highly processed food with significant nutritional drawbacks, primarily due to its high sugar and saturated fat content from ingredients like Choco Paste, Milk Fat, and Refined Vegetable Oil (Palm). The lack of specific disclosure for the 'Emulsifier' also raises transparency concerns. While it offers a sweet treat, it is not suitable for regular consumption, especially for young children, due to its high sugar load and the presence of palm oil, which is high in saturated fat.

High in sugar and saturated fat; contains undisclosed emulsifier

This chocolate candy is a highly processed treat with a significant amount of sugar and saturated fat, primarily from palm oil. It also contains an undisclosed emulsifier, which means the specific substance used is not transparently listed. This product is best consumed in moderation, particularly by adults, and is not recommended for young children due to its high sugar content.

Consider this product carefully if you are

  • Looking for a lower-sugar option — Added sugar is 6 g per 100 g.
  • Avoiding certain additives or colours — Refined Vegetable Oil (Palm) is declared.
Okay for: Healthy adults in moderation

Declared allergens: Milk, Soy and Gluten

Milk· Skimmed Milk Powder, Milk Fat Soy· Soy lecithin Gluten· Wheat Flour

Relevant if you have any of these allergies or intolerances.

Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.

Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Overall Nutritional Value Major concern · 0.8/10
Artificial Colours & Dyes Significant concern · 2.5/10
Preservatives & Additives Significant concern · 2.5/10
Unhealthy Fats (Trans & Saturated) Significant concern · 3.0/10

Saturated fat 16 g · trans fat 0 g per 100 g/ml

Ultra-Processing & Refined Carbs Significant concern · 3.0/10
Added & Hidden Sugar Significant concern · 3.5/10
Flavour Enhancers & MSG No concern identified · 8.0/10
Artificial Sweeteners No concern identified · 8.0/10
Excess Sodium & Salt Not assessed
Protein & Fibre Content Not assessed

2 concerns could not be assessed from this label. That means we don't know — not that there's nothing to find.

Toddlers & young children (1–5)

Limit

This product is high in added sugar, which is not recommended for regular consumption by young children due to potential impacts on dental health and dietary habits.

Why the score is capped

Highly processed (NOVA) and high total sugar

Rule F-CAP-07

Emulsifier not disclosed — the label does not say which substance this is

Rule F-CAP-13

What's good

Contains cocoa powder for flavor and some antioxidants

Watch out for

High in added sugar

High in saturated fat from milk fat and palm oil

Contains undisclosed emulsifier

Contains artificial flavoring substances

Contains common allergens: milk, wheat (gluten), soy

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Palm Oil

Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.

Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)

Palm Oil: regulation, sources and other products →

Wheat Flour

Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.

Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation

Wheat Flour: regulation, sources and other products →

Decode Label Analysis

Refined Vegetable Oil (Palm) is high in saturated fat, which is a cardiovascular concern. Its production also has environmental impacts.

The ingredient 'Emulsifier' is not specifically disclosed, raising transparency concerns about the exact substance used.

Wheat Flour contains gluten, which is an allergen for individuals with celiac disease or gluten sensitivity.

Skimmed Milk Powder contains lactose and milk proteins, which are common allergens.

Soy lecithin contains soy, which is a common allergen.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

?
"Contains Nuts" Can't verify

The label states 'May contain Traces of Nuts' but does not explicitly list nuts as an ingredient, so the presence of nuts cannot be confirmed as an intentional ingredient.

May contain Traces of Nuts
✓
"CHOCO FILLED WAFFLE CONE" Checks out

The ingredients list 'WAFFLE CONE' and 'CHOCO PASTE', indicating the product is a choco-filled waffle cone.

WAFFLE CONE CHOCO PASTE
✓
"CHOCOLATE FLAVOR" Checks out

The ingredients list 'COCOA POWDER' and 'ADDED ARTIFICIAL (CHOCOLATE & VANILLA) FLAVORING SUBSTANCES', confirming a chocolate flavor.

COCOA POWDER ADDED ARTIFICIAL (CHOCOLATE & VANILLA) FLAVORING SUBSTANCES
✓
"Contains Milk" Checks out

The ingredients list 'SKIMMED MILK POWDER' and 'MILK FAT', confirming the presence of milk.

SKIMMED MILK POWDER MILK FAT
✓
"Contains Wheat" Checks out

The ingredients list 'WHEAT FLOUR', confirming the presence of wheat.

WHEAT FLOUR
✓
"Contains Soya" Checks out

The ingredients list 'SOY LECITHIN', confirming the presence of soya.

SOY LECITHIN
✓
"Trans Fat 0g" Checks out

The nutrition information states 'trans fat g 0', confirming the absence of trans fat.

trans fat g 0

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

19 entries as printed on the label · 16 distinct ingredients (some are declared more than once).

  • 1.
    Choco Paste
    CHOCO PASTE
  • Sugar within Choco Paste
    SUGAR
  • Refined Vegetable Oil (Palm) within Choco Paste
    REFINED VEGETABLE OIL (PALM)
  • Skimmed Milk Powder within Choco Paste
    SKIMMED MILK POWDER
  • Cocoa Powder within Choco Paste
    COCOA POWDER
  • Milk Fat within Choco Paste
    MILK FAT
  • Emulsifier within Choco Paste unnamed
    EMULSIFIER
  • Ammonium Phosphatides within Choco Paste
    AMMONIUM PHOSPHATIDES
  • Polyglycerol Polyricinoleate within Choco Paste
    POLYGLYCEROL POLYRICINOLEATE
  • 2.
    Waffle Cone
    WAFFLE CONE
  • Wheat Flour within Waffle Cone
    WHEAT FLOUR
  • Sugar within Waffle Cone
    SUGAR
  • Corn Starch within Waffle Cone
    CORN STARCH
  • Refined Vegetable Oil (Palm) within Waffle Cone
    REFINED VEGETABLE OIL (PLAM)
  • Emulsifier within Waffle Cone unnamed
    EMULSIFIER
  • Soy Lecithin within Waffle Cone
    SOY LECITHIN
  • Common Salt within Waffle Cone
    COMMON SALT
  • Natural Caramel Color within Waffle Cone
    NATURAL CARAMEL COLOR
  • 3.
    Added Artificial Flavoring Substances
    ADDED ARTIFICIAL (CHOCOLATE & VANILLA) FLAVORING SUBSTANCES.

In label order — normally largest quantity first. Select a row for the full write-up and sources.

These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.

Milk Allergen on the label: Skimmed Milk Powder, Milk Fat
Allergen
Soy Allergen on the label: Soy lecithin
Allergen
Gluten Allergen on the label: Wheat Flour
Allergen

The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.

High in sugar High in fat High in saturated fat
Nutrition (per 100 g) Serving: 14 g
Energy 495 kcal
Carbohydrate 66 g
Total Sugars 40 g
Added Sugars 6 g
Total Fat 23 g
Saturated Fat 16 g
Trans Fat 0 g
Cholesterol 105 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.

Compare with other chocolate candy products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

View all →

What are the ingredients in Pure Temptation Chocoblast Celebration Gift Box?

The label of Pure Temptation Chocoblast Celebration Gift Box lists 16 ingredients, in label order: Choco Paste, Skimmed Milk Powder, Cocoa powder, Milk Fat, Ammonium Phosphatides, Polyglycerol Polyricinoleate, Waffle Cone, Wheat Flour, Sugar, Corn Starch, Refined Vegetable Oil (Palm), Emulsifier, Soy lecithin, Common Salt, Natural Caramel Color, Added Artificial Flavoring Substances. Flagged by the analysis: Refined Vegetable Oil (Palm).

Is Pure Temptation Chocoblast Celebration Gift Box safe to eat?

Pure Temptation Chocoblast Celebration Gift Box scores 2.3/10 on Decode Label (Concerning). This chocolate candy is a highly processed treat with a significant amount of sugar and saturated fat, primarily from palm oil. It also contains an undisclosed emulsifier, which means the specific substance used is not transparently listed. This product is best consumed in moderation, particularly by adults, and is not recommended for young children due to its high sugar content.

Why does Pure Temptation Chocoblast Celebration Gift Box score 2.3/10?

What the analysis notes: High in added sugar. High in saturated fat from milk fat and palm oil. Contains undisclosed emulsifier.

Who should avoid Pure Temptation Chocoblast Celebration Gift Box?

The points the analysis notes are most relevant to: Individuals with heart conditions; Those managing blood sugar levels; People with gluten sensitivity or celiac disease; Children under 5; Milk allergy / lactose intolerance.

Is Pure Temptation Chocoblast Celebration Gift Box suitable for babies or young children?

Toddlers & young children (1–5): Limit.

Does Pure Temptation Chocoblast Celebration Gift Box contain allergens?

Yes — the ingredient list contains milk (Skimmed Milk Powder and Milk Fat), soy (Soy lecithin) and gluten (Wheat Flour). Check the allergen statement on the pack too if you have a diagnosed allergy.

Does Pure Temptation Chocoblast Celebration Gift Box contain milk?

Yes — the ingredient list names Skimmed Milk Powder and Milk Fat. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.

Does Pure Temptation Chocoblast Celebration Gift Box contain soy?

Yes — the ingredient list names Soy lecithin. People with soy allergy should treat it as containing soy, and check the allergen statement on the pack too.

Does Pure Temptation Chocoblast Celebration Gift Box contain gluten?

Yes — the ingredient list names Wheat Flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.

Is Pure Temptation Chocoblast Celebration Gift Box high in sugar?

Yes — 40 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 6 g of that as added sugar per 100 g.

Are the claims on the Pure Temptation Chocoblast Celebration Gift Box pack accurate?

Decode Label checked 7 claims against the ingredient list and nutrition panel. "Contains Nuts" — can't be verified from the label.

Is Pure Temptation Chocoblast Celebration Gift Box vegetarian?

Pure Temptation Chocoblast Celebration Gift Box is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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