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PURAMATE Ice Cream Mix Vanilla
Decode Label Safety Score
How we got 1.5 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This instant mix is primarily composed of sugars and starches, contributing to a high carbohydrate load. The synthetic colours Tartrazine (INS 102), Sunset Yellow (INS 110), and Carmoisine (INS 122) are linked to hyperactivity in children, necessitating a warning in the EU. Individuals sensitive to food additives or those managing sugar intake should exercise caution.
At a glance
From the declared label — not a lab testFindings to weigh
High sugar and artificial colours linked to hyperactivity in children
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This instant mix contains a high amount of sugar and starch. It includes artificial flavouring and synthetic food colours such as Tartrazine (INS 102), Sunset Yellow (INS 110), and Carmoisine (INS 122), which are associated with hyperactivity in children and require a warning label in the European Union. Consumers seeking to avoid artificial additives or manage sugar intake should be cautious.
Consider this product carefully if you are
- Looking for a lower-sugar option — Total sugar is 91 g per 100 g.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
1 concern could not be assessed from this label. That means we don't know — not that there's nothing to find.
Infants under 1
AvoidHigh added sugar content from Sugar and Dextrose is not suitable for infants under 1 year due to developmental dietary needs and potential for early preference for sweet tastes.
Toddlers & young children (1–5)
LimitContains synthetic food colours (Tartrazine, Sunset Yellow, Carmoisine) which have been linked to hyperactivity in children. Parents should be aware of this potential effect.
Why the score is capped
Contains Tartrazine (INS 102) and Sunset Yellow (INS 110) and Carmoisine (INS 122), synthetic colours linked to hyperactivity in children; the EU requires a pack warning for each
Rule F-CAP-18 · Source: McCann et al., Lancet 2007; EFSA 2009; EU Regulation 1333/2008 Annex V warning
Highly processed (NOVA) and high total sugar
Rule F-CAP-07
Watch out for
High sugar content from Sugar and Dextrose, contributing to overall caloric intake.
Artificial flavouring substance contributes to the ultra-processed nature of the product.
Synthetic food colours (Tartrazine, Sunset Yellow, Carmoisine) are linked to hyperactivity in children.
Tricalcium Phosphate — commonly used as an anti-caking agent and mineral supplement. Generally recognized as safe (GRAS) in food.
Decode Label Analysis
This lack of transparency makes it difficult to assess potential individual sensitivities or specific health concerns associated with these additives.
The product contains 'Permitted Synthetic Food Colour' which includes Tartrazine (INS 102), Sunset Yellow (INS 110), and Carmoisine (INS 122). These synthetic colours have been linked to hyperactivity in children, and products containing them are required to carry a warning label in the European Union stating 'May have an adverse effect on activity and attention in children'.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The label lists this only as a flavouring (nature-identical or artificial), which is made to resemble the ingredient rather than being it, so the pack cannot confirm the ingredient the name implies.
The product is explicitly labeled as an 'Ice Cream Mix', indicating its intended use.
The nutrition information states 398 kcal of energy per 100g.
The nutrition information states 91g of sugar per 100g.
The nutrition information states 0.12g of protein per 100g.
The nutrition information states 0.01g of fat per 100g.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Sugar
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2.
Starch
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3.
Dextrose
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4.
EmulsifierGuar gum (INS 412)Emulsifier (E412)
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5.
StabilizerSodium citrates (INS 331)Stabilizer (E331)
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6.
Tricalcium PhosphateTricalcium Phosphpate (E341 (iii))
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7.
Artificial Flavouring SubstanceArtificial Flavouring Substance (Vanilla)
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8.
Permitted Synthetic Food Colour synthetic colourTartrazine (INS 102), Sunset yellow FCF (INS 110), Carmoisine (INS 122)Permitted Synthetic Food Colour (E102, E110, E122)
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 398 kcal |
| Protein | 0.12 g |
| Carbohydrate | 97 g |
| Total Sugars | 91 g |
| Total Fat | 0.01 g |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
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What are the ingredients in PURAMATE Ice Cream Mix Vanilla?
The label of PURAMATE Ice Cream Mix Vanilla lists 8 ingredients, in label order: Sugar, Starch, Dextrose, Emulsifier, Stabilizer, Tricalcium Phosphate, Artificial Flavouring Substance, Permitted Synthetic Food Colour. Flagged by the analysis: Permitted Synthetic Food Colour, Tricalcium Phosphate.
Is PURAMATE Ice Cream Mix Vanilla safe to eat?
PURAMATE Ice Cream Mix Vanilla scores 1.5/10 on Decode Label (Concerning). The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This instant mix contains a high amount of sugar and starch. It includes artificial flavouring and synthetic food colours such as Tartrazine (INS 102), Sunset Yellow (INS 110), and Carmoisine (INS 122), which are associated with hyperactivity in children and require a warning label in the European Union. Consumers seeking to avoid artificial additives or manage sugar intake should be cautious.
Why does PURAMATE Ice Cream Mix Vanilla score 1.5/10?
What the analysis notes: High sugar content from Sugar and Dextrose, contributing to overall caloric intake. Artificial flavouring substance contributes to the ultra-processed nature of the product. Synthetic food colours (Tartrazine, Sunset Yellow, Carmoisine) are linked to hyperactivity in children.
Who should avoid PURAMATE Ice Cream Mix Vanilla?
The points the analysis notes are most relevant to: Children sensitive to artificial food colours; Avoiding synthetic food additives; Managing sugar intake; Sensitive to undisclosed ingredients.
Is PURAMATE Ice Cream Mix Vanilla suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Is PURAMATE Ice Cream Mix Vanilla high in sugar?
Yes — 91 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label does not declare added sugar separately, so we cannot say how much of it is added.
Are the claims on the PURAMATE Ice Cream Mix Vanilla pack accurate?
Decode Label checked 6 claims against the ingredient list and nutrition panel. "Vanilla" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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