Pack image shown to identify the product. Decode Label is independent of PURAMIO and is not sponsored or endorsed by it. Trademarks
PURAMIO Ice Cream Mix Butterscotch
Decode Label Safety Score
How we got 1.5 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This instant mix is primarily composed of sugars and starches, contributing to a high overall sugar content. Furthermore, the inclusion of 'Permitted Synthetic Food Colour' is a significant concern, as these are often associated with hyperactivity in children, necessitating a warning label in some regions.
At a glance
From the declared label — not a lab testFindings to weigh
High sugar content with additives and synthetic colours
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This instant mix contains a high amount of sugar and starch, alongside several non-specific additives like emulsifiers, artificial flavourings, and stabilizers. The presence of synthetic food colours is a concern, particularly for children, as they have been linked to hyperactivity.
Consider this product carefully if you are
- Looking for a lower-sugar option — Total sugar is 91 g per 100 g.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
1 concern could not be assessed from this label. That means we don't know — not that there's nothing to find.
Infants under 1
AvoidHigh added sugar content from 'Sugar' and 'Dextrose' is not recommended for infants.
Toddlers & young children (1–5)
LimitContains 'Permitted Synthetic Food Colour' which may be linked to hyperactivity in children. Parents should be aware of this potential effect.
Why the score is capped
Contains Tartrazine (INS 102) and Sunset Yellow (INS 110), synthetic colours linked to hyperactivity in children; the EU requires a pack warning for each
Rule F-CAP-18 · Source: McCann et al., Lancet 2007; EFSA 2009; EU Regulation 1333/2008 Annex V warning
Highly processed (NOVA) and high total sugar
Rule F-CAP-07
Watch out for
High total sugar content from Sugar and Dextrose.
Presence of synthetic food colours, which may be linked to hyperactivity in children.
Tricalcium Phosphate — commonly used as an anti-caking agent and mineral supplement; generally recognized as safe.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Added Sugars
Sugars added to food, and the sugars in honey, syrups and fruit juice concentrates, are "free sugars". The WHO guideline recommends that they stay below 10% of total energy intake and suggests below 5% for additional benefit. Where the sugar sits in the ingredient list and how many grams the panel declares is what matters; this is information, because the nutrition score already prices the grams.
Regulatory & scientific authority Source: WHO, Guideline: Sugars intake for adults and children (2015)
Added Sugars: regulation, sources and other products →Flavouring Substances
Indian rules classify added flavours as natural, nature-identical (chemically synthesised copies of natural compounds) or artificial, and require the class to be declared. The label names the class, not the compounds, so a reader cannot see which substances make up the blend, or whether it carries something they avoid. This is information about transparency, not a finding of harm.
Regulatory & scientific authority Source: FSS (Food Products Standards and Food Additives) Regulations 2011, flavours; FSS (Labelling and Display) Regulations 2020
Flavouring Substances: regulation, sources and other products →Decode Label Analysis
Many synthetic food colours are associated with hyperactivity in children, and the EU requires a warning label for certain colours (e.g., Tartrazine, Sunset Yellow).
The terms 'Emulsifier', 'Artificial Flavouring Substance', and 'Stabilizer' are non-specific, reducing transparency regarding the exact chemical compounds used in the product.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The label lists this only as a flavouring (nature-identical or artificial), which is made to resemble the ingredient rather than being it, so the pack cannot confirm the ingredient the name implies.
The product is explicitly labeled as an 'Ice Cream Mix', which aligns with its intended use as a base for making ice cream.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
-
1.
Sugar
-
2.
Starch
-
3.
Dextrose
-
4.
EmulsifierGuar gum (INS 412)Emulsifier (INS 412)
-
5.
Artificial Flavouring SubstanceArtificial Flavouring Substance (Butterscotch)
-
6.
StabilizerSodium citrates (INS 331)Stabilizer (INS 331)
-
7.
Tricalcium PhosphateTricalcium Phoshphate (INS 341 (iii))
-
8.
Permitted Synthetic Food Colour synthetic colourTartrazine (INS 102), Sunset yellow FCF (INS 110)Permitted Synthetic Food Colour (INS 102 & INS 110)
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 398 kcal |
| Protein | 0.12 g |
| Carbohydrate | 97 g |
| Total Sugars | 91 g |
| Total Fat | 0.01 g |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other instant mix products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Kitchens of India Chicken Darbari, ITC Ready to Eat Indian Food, Just Heat and Eat, Microwavable
9.3Kitchen of India
Kitchens of India Dal Makhani, Itc Ready to Eat Indian Food, Just Heat and Eat, Microwavable
8.9Kitchens of India
MTR RTE Masala Rice
8.6MTR
MTR Minute Meals Palak Paneer 300g
8.3MTR
MTR Ready to Eat Dal Fry
8.3MTR
Also on this shelf
More Instant Mix & Ready-to-Cook products we've analysed, in name order.
-
NuNectar NuNectar Super Vita
See the analysis
-
Pantry Perfect Pantry Perfect Butterscotch Ice Cream Mix
See the analysis
-
PURAMATE PURAMATE Ice Cream Mix Vanilla
See the analysis
-
Simplify Simplify Foods Cashew & Moringa Instant Soup
See the analysis
-
Simplify Simplify Foods Creamy Sweet Corn Instant Soup
See the analysis
-
Simplify Simplify Foods Curried Pumpkin Instant Soup
See the analysis
What are the ingredients in PURAMIO Ice Cream Mix Butterscotch?
The label of PURAMIO Ice Cream Mix Butterscotch lists 8 ingredients, in label order: Sugar, Starch, Dextrose, Emulsifier, Artificial Flavouring Substance, Stabilizers, Tricalcium Phosphate, Permitted Synthetic Food Colour. Flagged by the analysis: Permitted Synthetic Food Colour, Artificial Flavouring Substance, Tricalcium Phosphate, Dextrose.
Is PURAMIO Ice Cream Mix Butterscotch safe to eat?
PURAMIO Ice Cream Mix Butterscotch scores 1.5/10 on Decode Label (Concerning). The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This instant mix contains a high amount of sugar and starch, alongside several non-specific additives like emulsifiers, artificial flavourings, and stabilizers. The presence of synthetic food colours is a concern, particularly for children, as they have been linked to hyperactivity.
Why does PURAMIO Ice Cream Mix Butterscotch score 1.5/10?
Flagged in the score: High total sugar content from Sugar and Dextrose. Tricalcium Phosphate — commonly used as an anti-caking agent and mineral supplement; generally recognized as safe. Also noted: Presence of synthetic food colours, which may be linked to hyperactivity in children.
Who should avoid PURAMIO Ice Cream Mix Butterscotch?
The points the analysis notes are most relevant to: Avoiding high added sugar; Sensitive to synthetic food colours; Seeking transparent ingredient lists; Children prone to hyperactivity.
Is PURAMIO Ice Cream Mix Butterscotch suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Is PURAMIO Ice Cream Mix Butterscotch high in sugar?
Yes — 91 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label does not declare added sugar separately, so we cannot say how much of it is added.
Are the claims on the PURAMIO Ice Cream Mix Butterscotch pack accurate?
Decode Label checked 2 claims against the ingredient list and nutrition panel. "Butterscotch" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
Reader reviews
How the product performed for people who used it — taste, value, everyday experience. Separate from the Decode Label score above, which rates what is on the label.
Sign in to leave a review.
Sign in →No reviews yet — be the first to share your experience.
Help us keep this accurate
Two quick questions about our analysis — not about the product.
Was this analysis helpful?
Tells us whether the breakdown above actually answered your question.
0 of 0 readers found this analysis helpful
Does your pack match this page?
Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
Report Error
If you believe this score is inaccurate, provide details below. Our team reviews every report and will update the rating if warranted.
Report submitted
Our team will review your report and update the rating if the evidence warrants it. Thank you for helping keep our data accurate.
Share this product
PURAMIO Ice Cream Mix Butterscotch
Link copied — paste it in your Instagram bio or Story!