Kurkure Solid Masti Masala Twisteez — product pack

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Kurkure

Brand owned by PepsiCo (United States) · about the brand

Kurkure Solid Masti Masala Twisteez

Veg food
3.7 Concerning

Decode Label Safety Score

Nutrition · 40% 2.2/10
Ingredient safety · 30% 8.2/10
Processing · 20% 2.0/10
Marketing · 10% 8.9/10
How we got 3.7 Show
Weighted score 4.6/10
Score limited by a dominant nutrition concern. 3.7
Also flagged
Very high saturated fat Flavour not disclosed — the label does not say which substance this is
Final score 3.7/10 · Concerning

Methodology v3.1 (updated 8 Oct 2026) — what changed

This snack product is primarily a source of carbohydrates and fats, with a significant contribution from palmolein, which is high in saturated fat. The high saturated fat content from palmolein is a key nutritional concern, particularly with regular consumption, and should be considered by individuals monitoring their fat intake.

High saturated fat from palmolein; contains undisclosed flavour

This snack contains palmolein, which contributes significantly to its saturated fat content, a concern for cardiovascular health with frequent consumption. The product also lists 'Flavour' and 'Acidity Regulators' without further detail, which means the specific substances used are not transparently disclosed. While it includes common ingredients like besan and rice flour, the overall nutritional profile is dominated by fats and carbohydrates.

Consider this product carefully if you are

  • Avoiding certain additives or colours — Palmolein is declared.
Okay for: Healthy adults in moderation

Declared allergens: Milk

Milk· Milk Solids

Relevant if you have this allergy or intolerance.

Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.

Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns
Key risks: Nutrition profile Palmolein

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Overall Nutritional Value Significant concern · 2.2/10
Unhealthy Fats (Trans & Saturated) Significant concern · 3.0/10

Saturated fat 12.9 g · trans fat 0.1 g per 100 g/ml

Ultra-Processing & Refined Carbs Significant concern · 3.0/10
Protein & Fibre Content Minor concern · 6.0/10
Excess Sodium & Salt Minor concern · 7.0/10
Preservatives & Additives Minor concern · 7.0/10
Artificial Colours & Dyes No concern identified · 8.0/10
Flavour Enhancers & MSG No concern identified · 8.0/10
Artificial Sweeteners No concern identified · 8.0/10
Added & Hidden Sugar No concern identified · 9.0/10

Infants under 1

Avoid

Contains added salt (Iodised Salt, Black Salt) and sugar, which are not recommended for infants due to developing kidney function and taste preferences.

Toddlers & young children (1–5)

Limit

High sodium and added sugar content may not be suitable for regular consumption by young children, potentially contributing to unhealthy dietary habits.

Why the score is capped

Very high saturated fat

Rule F-CAP-08

Flavour not disclosed — the label does not say which substance this is

Rule F-CAP-13

Watch out for

High saturated fat content from palmolein

Overall sodium content from Iodised Salt and Black Salt

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Palm Oil

Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.

Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)

Palm Oil: regulation, sources and other products →

Decode Label Analysis

Palmolein is high in saturated fat, which is a cardiovascular concern with regular high intake. EFSA has also identified glycidyl esters and 3-MCPD esters as potential contaminants formed during the refining of palm oil, with levels dependent on processing.

The product contains 'Flavour', 'Seasoning', and 'Acidity regulators' without specific disclosure of the compounds used, which reduces transparency and may be a concern for individuals with sensitivities or those avoiding certain additives.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

?
"Energy 158 kcal per serve (30g)" Can't verify

The nutrition information provides energy per 100g (528 kcal) and a serving size of 20g, but the claim states 158 kcal per 30g serving, which cannot be directly verified or converted from the provided data.

Nutrition: energy kcal 528 (per 100g) Serving size: 20 g
?
"8% of Adult's GDA" Can't verify

The label states '8% of Adult's GDA' but does not provide the full GDA values for adults, making it impossible to verify this percentage.

Claim: 8% of Adult's GDA
✓
"Masala Twisteez" Checks out

The product name indicates 'Masala Twisteez', and the ingredients list 'Spices and Condiments' multiple times, supporting the 'Masala' aspect, while the image shows twisted snack pieces, supporting 'Twisteez'.

Product name: Masala Twisteez Ingredients: Spices and Condiments
✓
"NAMKEEN" Checks out

The term 'Namkeen' refers to a savory snack, which is consistent with the product's description as 'Masala Twisteez' and its ingredients.

Product type: NAMKEEN Product name: Masala Twisteez

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

17 entries as printed on the label · 16 distinct ingredients (some are declared more than once).

  • 1.
    Edible Vegetable Oil
    Edible Vegetable Oil (Palmolein)
  • Palmolein within Edible Vegetable Oil
  • 2.
    Edible Starch
  • 3.
    Besan 20.1%
    Besan (20.1%)
  • 4.
    Rice Flour 15.3%
    Rice Flour (15.3%)
  • 5.
    Potato Powder
  • 6.
    Iodised Salt
  • 7.
    Seasoning
    Seasoning ("Spices and Condiments, Maltodextrin, Iodised Salt, Black Salt, Milk Solids, Acidity Regulators (330, 296, 334), Flavour (Natural and Nature Identical Flavouring Substances), Sugar, Tomato Powder)
  • Spices and Condiments within Seasoning
  • Maltodextrin within Seasoning
  • Iodised Salt within Seasoning
  • Black Salt within Seasoning
  • Milk Solids within Seasoning
  • Acidity Regulators within Seasoning
    Acidity Regulators (330, 296, 334)
  • Flavour within Seasoning
    Flavour (Natural and Nature Identical Flavouring Substances)
  • Sugar within Seasoning
  • Tomato Powder within Seasoning

In label order — normally largest quantity first. Select a row for the full write-up and sources.

These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.

Milk Allergen on the label: Milk Solids
Allergen

The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.

High in fat High in saturated fat Trace trans fat High in sodium
Nutrition (per 100 g) Serving: 20 g
Energy 528 kcal
Protein 8.6 g
Carbohydrate 58.7 g
Total Sugars 0.5 g
Added Sugars 0.1 g
Total Fat 28.7 g
Saturated Fat 12.9 g
Trans Fat 0.1 g
Sodium 878 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.

Compare with other chips snacks products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

View all →

What are the ingredients in Kurkure Solid Masti Masala Twisteez?

The label of Kurkure Solid Masti Masala Twisteez lists 16 ingredients, in label order: Edible Vegetable Oil, Palmolein, Edible Starch, Besan, Rice flour, Potato powder, Seasoning, Spices and Condiments, Maltodextrin, Iodised Salt, Black Salt, Milk Solids, Acidity regulators, Flavour, Sugar, Tomato Powder. Flagged by the analysis: Palmolein.

Is Kurkure Solid Masti Masala Twisteez safe to eat?

Kurkure Solid Masti Masala Twisteez scores 3.7/10 on Decode Label (Concerning). This snack contains palmolein, which contributes significantly to its saturated fat content, a concern for cardiovascular health with frequent consumption. The product also lists 'Flavour' and 'Acidity Regulators' without further detail, which means the specific substances used are not transparently disclosed. While it includes common ingredients like besan and rice flour, the overall nutritional profile is dominated by fats and carbohydrates.

Why does Kurkure Solid Masti Masala Twisteez score 3.7/10?

Flagged in the score: High saturated fat content from palmolein. Also noted: Overall sodium content from Iodised Salt and Black Salt.

Who should avoid Kurkure Solid Masti Masala Twisteez?

The points the analysis notes are most relevant to: Monitoring saturated fat intake; Sensitive to undisclosed flavouring agents; Avoiding processed food additives; Milk allergy / lactose intolerance.

Is Kurkure Solid Masti Masala Twisteez suitable for babies or young children?

Infants under 1: Avoid. Toddlers & young children (1–5): Limit.

Does Kurkure Solid Masti Masala Twisteez contain allergens?

Yes — the ingredient list contains milk (Milk Solids). Check the allergen statement on the pack too if you have a diagnosed allergy.

Does Kurkure Solid Masti Masala Twisteez contain milk?

Yes — the ingredient list names Milk Solids. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.

How much sugar is in Kurkure Solid Masti Masala Twisteez?

0.5 g of total sugar per 100 g. The label declares 0.1 g of that as added sugar per 100 g.

Is Kurkure Solid Masti Masala Twisteez high in salt?

Yes — 878 mg of sodium per 100 g (about 2.2 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.

Are the claims on the Kurkure Solid Masti Masala Twisteez pack accurate?

Decode Label checked 4 claims against the ingredient list and nutrition panel. "Energy 158 kcal per serve (30g)" — can't be verified from the label. "8% of Adult's GDA" — can't be verified from the label.

Is Kurkure Solid Masti Masala Twisteez vegetarian?

Kurkure Solid Masti Masala Twisteez is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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