Kurkure Solid Masti Twisteez Masala — product pack

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Kurkure

Brand owned by PepsiCo (United States) · about the brand

Kurkure Solid Masti Twisteez Masala

Veg food
1.5 Concerning

Decode Label Safety Score

Nutrition · 40% 0.0/10
Ingredient safety · 30% 8.8/10
Processing · 20% 7.5/10
Marketing · 10% 8.8/10
How we got 1.5 Show
Weighted score 5.0/10
Score limited by a dominant nutrition concern. 1.5
Also flagged
Very high saturated fat
Final score 1.5/10 · Concerning

Methodology v3.1 (updated 8 Oct 2026) — what changed

This snack product is primarily composed of refined flours and oils, with a significant contribution of saturated fat from the Edible Vegetable Oil and Palmolein Oil. While it contains a variety of spices and condiments that offer flavour, the overall nutritional profile is dominated by fat, sodium, and sugar. Individuals monitoring their intake of saturated fat, sodium, and sugar should be mindful of portion sizes. The presence of milk solids also makes it unsuitable for those with dairy allergies or lactose intolerance.

High in saturated fat, with significant sodium and sugar content

This snack contains a blend of refined vegetable oils, including palmolein oil, which contributes to a high saturated fat content. It also has notable levels of salt and sugar. While it offers a rich flavour from various spices, its nutritional profile is typical of a processed snack, making it less ideal for frequent consumption if you are managing intake of saturated fat, sodium, or sugar. It also contains milk solids, which is relevant for those with dairy allergies.

Consider this product carefully if you are

  • Avoiding certain additives or colours — Palmolein oil is declared.
Okay for: Healthy adults in moderation

Declared allergens: Milk

Milk· Milk Solids

Relevant if you have this allergy or intolerance.

Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.

Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns
Key risks: Nutrition profile Palmolein oil

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Overall Nutritional Value Major concern · 0.0/10
Excess Sodium & Salt Significant concern · 2.0/10
Unhealthy Fats (Trans & Saturated) Significant concern · 3.0/10

Saturated fat 13.4 g · trans fat 0.1 g per 100 g/ml

Protein & Fibre Content Minor concern · 6.0/10
Preservatives & Additives Minor concern · 7.0/10
Ultra-Processing & Refined Carbs No concern identified · 8.0/10
Artificial Colours & Dyes No concern identified · 8.0/10
Flavour Enhancers & MSG No concern identified · 8.0/10
Artificial Sweeteners No concern identified · 8.0/10
Added & Hidden Sugar No concern identified · 9.0/10

Infants under 1

Avoid

Contains added salt and sugar, which are not recommended for infants due to their developing kidneys and taste preferences.

Toddlers & young children (1–5)

Limit

High sodium and sugar content may contribute to unhealthy eating habits and exceed recommended daily limits for young children.

Why the score is capped

Very high saturated fat

Rule F-CAP-08

What's good

Contains a wide variety of natural spices and condiments for flavour

Besan and Rice Flour provide a gluten-free base

Watch out for

High saturated fat content from Edible Vegetable Oil and Palmolein Oil

Significant sodium content from Salt and Black Salt

Contains added Sugar

Contains Milk Solids, an allergen for those with dairy sensitivities

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Palm Oil

Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.

Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)

Palm Oil: regulation, sources and other products →

Decode Label Analysis

Palmolein oil is high in saturated fat, which is a cardiovascular concern with regular high intake. EFSA's CONTAM opinion (2016) also notes potential refining contaminants like glycidyl esters, though levels depend on processing.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

ⓘ
"Namkeen" Packaging / category descriptor

This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.

?
"Solid Masti" Can't verify

Solid Masti appears to be a descriptive or marketing term for the product variant and does not make a verifiable claim about its ingredients, nutritional content, or specific properties.

?
"Twisteez" Can't verify

Twisteez describes the shape or form of the snack, which is visually apparent but not a claim about ingredients or nutrition that can be verified from the provided label data.

✓
"Masala" Checks out

The ingredients list various spices and condiments, including onion powder, coriander powder, chilli powder, amchur, star anise powder, anardana powder, turmeric powder, black pepper powder, ginger powder, and large cardamom powder, which are consistent with a masala flavor.

Spices & Condiments (Onion Powder, Coriander Powder, Chilli Powder, Amchur, Star Anise Powder, Anardana Powder, Turmeric

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Edible Vegetable Oil
    Edible Vegetable Oil (Palmolein Oil)
  • Palmolein Oil within Edible Vegetable Oil
  • 2.
    Starch
  • 3.
    Besan 21.4%
    Besan (21.4%)
  • 4.
    Rice Flour 16.3%
    Rice Flour (16.3%)
  • 5.
    Potato Powder
  • 6.
    Spices & Condiments
    *Spices & Condiments (Onion Powder, Coriander Powder, Chilli Powder, Amchur, Star Anise Powder, Anardana Powder, Turmeric Powder, Black Pepper Powder, Ginger Powder, Large Cardamom Powder)
  • Onion Powder within Spices & Condiments
  • Coriander Powder within Spices & Condiments
  • Chilli Powder within Spices & Condiments
  • Amchur within Spices & Condiments
  • Star Anise Powder within Spices & Condiments
  • Anardana Powder within Spices & Condiments
  • Turmeric Powder within Spices & Condiments
  • Black Pepper Powder within Spices & Condiments
  • Ginger Powder within Spices & Condiments
  • Large Cardamom Powder within Spices & Condiments
  • 7.
    Salt
  • 8.
    Black Salt
  • 9.
    Milk Solids
  • 10.
    Citric Acid
    Citric Acid (INS 330)
  • 11.
    Sugar
  • 12.
    Tomato Powder

In label order — normally largest quantity first. Select a row for the full write-up and sources.

A blend of refined vegetable oils, judged as a single concern — a high saturated-fat source — rather than one flag per oil. The individual oils are listed below and in "What the label actually shows".

These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.

Milk Allergen on the label: Milk Solids
Allergen

The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.

High in fat High in saturated fat Trace trans fat High in sodium
Nutrition (per 100 g)
Energy 527 kcal
Protein 8.6 g
Carbohydrate 58.7 g
Total Sugars 0.5 g
Total Fat 28.7 g
Saturated Fat 13.4 g
Trans Fat 0.1 g
Sodium 878 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.

Compare with other chips snacks products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

View all →

What are the ingredients in Kurkure Solid Masti Twisteez Masala?

The label of Kurkure Solid Masti Twisteez Masala lists 23 ingredients, in label order: Edible Vegetable Oil, Palmolein oil, Starch, Besan, Rice flour, Potato powder, Spices & Condiments, Onion powder, Coriander powder, Chilli Powder, Amchur, Star Anise Powder, Anardana Powder, Turmeric powder, Black pepper powder, Ginger powder, Large Cardamom Powder, Salt, Black Salt, Milk Solids, Citric Acid, Sugar, Tomato Powder. None of them is flagged by the analysis.

Is Kurkure Solid Masti Twisteez Masala safe to eat?

Kurkure Solid Masti Twisteez Masala scores 1.5/10 on Decode Label (Concerning). This snack contains a blend of refined vegetable oils, including palmolein oil, which contributes to a high saturated fat content. It also has notable levels of salt and sugar. While it offers a rich flavour from various spices, its nutritional profile is typical of a processed snack, making it less ideal for frequent consumption if you are managing intake of saturated fat, sodium, or sugar. It also contains milk solids, which is relevant for those with dairy allergies.

Why does Kurkure Solid Masti Twisteez Masala score 1.5/10?

What the analysis notes: High saturated fat content from Edible Vegetable Oil and Palmolein Oil. Significant sodium content from Salt and Black Salt. Contains added Sugar.

Who should avoid Kurkure Solid Masti Twisteez Masala?

The points the analysis notes are most relevant to: Managing saturated fat intake; Monitoring sodium intake; Limiting added sugar; Dairy allergy or lactose intolerance.

Is Kurkure Solid Masti Twisteez Masala suitable for babies or young children?

Infants under 1: Avoid. Toddlers & young children (1–5): Limit.

Does Kurkure Solid Masti Twisteez Masala contain allergens?

Yes — the ingredient list contains milk (Milk Solids). Check the allergen statement on the pack too if you have a diagnosed allergy.

Does Kurkure Solid Masti Twisteez Masala contain milk?

Yes — the ingredient list names Milk Solids. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.

How much sugar is in Kurkure Solid Masti Twisteez Masala?

0.5 g of total sugar per 100 g. The label does not declare added sugar separately, so we cannot say how much of it is added.

Is Kurkure Solid Masti Twisteez Masala high in salt?

Yes — 878 mg of sodium per 100 g (about 2.2 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.

Are the claims on the Kurkure Solid Masti Twisteez Masala pack accurate?

Decode Label checked 3 claims against the ingredient list and nutrition panel. "Solid Masti" — can't be verified from the label. "Twisteez" — can't be verified from the label.

Is Kurkure Solid Masti Twisteez Masala vegetarian?

Kurkure Solid Masti Twisteez Masala is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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