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Brand owned by PepsiCo (United States) · about the brand
Kurkure Naughty Tomato
Decode Label Safety Score
How we got 3.7 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This snack is primarily composed of cereal products, rice meal, and corn meal, with edible vegetable oil as a significant component. The presence of 'Flavour (Natural and Nature Identical Flavouring Substances)' indicates the use of non-specific flavouring agents, which limits transparency for those with sensitivities. The product is an energy-dense fried snack, with high fat content from the added vegetable oil, which is a key factor in its lower safety assessment. Individuals monitoring their intake of processed foods, added fats, and non-specific flavourings should be cautious.
Energy-dense fried snack with non-specific flavourings
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This snack is high in calories and fat due to the use of edible vegetable oil, typical of fried snacks. It contains 'Natural and Nature Identical Flavouring Substances,' which means the exact flavour compounds are not disclosed, a concern for those with specific sensitivities. The formulation is characteristic of a highly processed food.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 15.1 g · trans fat 0.1 g per 100 g/ml
Why the score is capped
Energy-dense fried snack — 554 kcal and 33 g fat per 100 g, on added vegetable oil
Rule F-CAP-14
Watch out for
High calorie and fat content from added edible vegetable oil.
Contains added sugar and salt, which should be consumed in moderation as part of a balanced diet.
Decode Label Analysis
The product is an energy-dense fried snack with 554 kcal and 33 g fat per 100 g, primarily from added edible vegetable oil. This contributes significantly to daily calorie and fat intake.
Contains 'Flavour (Natural and Nature Identical Flavouring Substances)' and 'Colour' without specific disclosure, limiting transparency for consumers with sensitivities or those wishing to avoid certain additives.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The label provides energy information but does not specify the Adult's GDA (Guideline Daily Amount) for energy, so the percentage cannot be verified.
This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.
While many ingredients listed are common in kitchens (e.g., rice, corn, spices, salt, sugar, tomato powder), the term 'kitchen ingredients' is subjective and not precisely defined on the label, making it unverifiable.
The ingredients list Rice Meal, Corn Meal, and Gram Meal (Dal), confirming the presence of these ingredients.
The ingredients list Tomato Powder, confirming the presence of tomato.
The nutrition information states 554 kcal per 100g, which translates to approximately 110.8 kcal per 20g serving. The claim of 167 kcal is likely for a larger serving size or a different calculation, but the energy value is present.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Cereal Products 67%Cereal Products (67%)
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Rice Meal 44% within Cereal ProductsRice Meal (44%)
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Corn Meal 23% within Cereal ProductsCorn Meal (23%))
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2.
Edible Vegetable OilEdible Vegetable Oil*
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3.
Seasoning (Spices and Condiments)
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4.
Iodised Salt
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5.
Sugar
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6.
Flavour (Natural and Nature Identical Flavouring Substances) undisclosed flavouring
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7.
Black Salt
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8.
Tomato Powder
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9.
Acidity RegulatorsCitric acid (INS 330), Malic acid (INS 296), Tartaric acid (INS 334)Acidity Regulators (330, 296, 334)
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10.
Colour synthetic colourPaprika extract (INS 160C)Colour (160c)
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11.
Maltodextrin
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12.
Gram Meal 0.5% trace amountGram Meal (0.5%)
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 554 kcal |
| Protein | 6 g |
| Carbohydrate | 57.5 g |
| Total Sugars | 1.4 g |
| Added Sugars | 0.8 g |
| Total Fat | 33.4 g |
| Saturated Fat | 15.1 g |
| Trans Fat | 0.1 g |
| Sodium | 694 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other chips snacks products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Kurkure Naughty Tomato?
The label of Kurkure Naughty Tomato lists 14 ingredients, in label order: Cereal Products, Rice Meal, Corn Meal, Edible Vegetable Oil, Seasoning (Spices and Condiments), Iodised Salt, Sugar, Flavour (Natural and Nature Identical Flavouring Substances), Black Salt, Tomato Powder, Acidity regulators, Colour, Maltodextrin, Gram Meal. None of them is flagged by the analysis.
Is Kurkure Naughty Tomato safe to eat?
Kurkure Naughty Tomato scores 3.7/10 on Decode Label (Concerning). The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This snack is high in calories and fat due to the use of edible vegetable oil, typical of fried snacks. It contains 'Natural and Nature Identical Flavouring Substances,' which means the exact flavour compounds are not disclosed, a concern for those with specific sensitivities. The formulation is characteristic of a highly processed food.
Why does Kurkure Naughty Tomato score 3.7/10?
What the analysis notes: High calorie and fat content from added edible vegetable oil. Contains added sugar and salt, which should be consumed in moderation as part of a balanced diet.
Who should avoid Kurkure Naughty Tomato?
The points the analysis notes are most relevant to: Monitoring fat intake; Avoiding highly processed foods; Sensitive to undisclosed flavouring substances.
How much sugar is in Kurkure Naughty Tomato?
1.4 g of total sugar per 100 g. The label declares 0.8 g of that as added sugar per 100 g.
Is Kurkure Naughty Tomato high in salt?
Yes — 694 mg of sodium per 100 g (about 1.74 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Are the claims on the Kurkure Naughty Tomato pack accurate?
Decode Label checked 5 claims against the ingredient list and nutrition panel. "8% of Adult's GDA" — can't be verified from the label. "MADE WITH KITCHEN INGREDIENTS" — can't be verified from the label.
Is Kurkure Naughty Tomato vegetarian?
Kurkure Naughty Tomato is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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