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Complete Care Toothpaste simply cinnamon
Decode Label Safety Score
Decode Label Safety Badge
Held by the top 12% of everything we score. Awarded on this product's published 7.0/10 — every scoring lane clear, no significant concern, and nothing on the label that its own ingredient list contradicts.
Verify this badgeHow we got 7.0 ShowHide
Rates 8.3/10 on the rest of its formulation — the cap is a targeted caution, not a problem with the whole product.
Methodology v3.1 (updated 8 Oct 2026) — what changed
This toothpaste offers a generally mild cleansing experience with a blend of natural extracts. The presence of Xylitol and Menthol requires specific age-related cautions for young children due to potential laxative effects from excessive ingestion and breathing reflex risks, respectively. The 'Flavours' ingredient lacks specific disclosure, which impacts transparency. Overall, it is suitable for adults and older children, provided the age-specific cautions are observed.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Calcium Carbonate
- Vegetable Glycerin
- Hydrated Silica
- Lauryl Glucoside
- Sodium Bicarbonate
- +3 more →
Mild toothpaste with sugar alcohol and undisclosed flavours
This toothpaste uses mild cleansing agents and includes Xylitol, a sugar alcohol, and Menthol. While generally safe, Xylitol can cause a laxative effect if swallowed in large amounts, and Menthol is not recommended for infants and toddlers due to potential breathing reflex risks. The 'Flavours' ingredient is not specifically disclosed, which means the exact flavouring compounds are unknown.
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- Allergies. Peanut, milk, gluten, egg and more, checked against the ingredient list.
- Diet. Vegetarian, vegan, Jain, no egg, no dairy.
- Health and goals. Sugar, salt, protein, steady blood sugar, heart-friendly, weight.
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Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Infants under 1
AvoidContains Menthol, which is not recommended for this age group due to potential breathing reflex risks.
Toddlers & young children (1–5)
LimitContains Xylitol, a sugar alcohol, which can cause a laxative effect if swallowed in excessive amounts.
Why the score is capped
Undisclosed generic ingredient (specific compound not named)
Rule PC-CAP-08
What's good
Uses mild, plant-derived surfactants (Lauryl Glucoside, Sodium Cocoyl Glutamate & Disodium Cocoyl Glutamate)
Contains natural sweeteners (Stevia Rebaudiana Leaf/Stem Extract, Xylitol)
Includes beneficial oral care ingredients like Zinc Citrate and Thymol
Watch out for
Undisclosed 'Flavours' ingredient impacts transparency
Menthol is not suitable for infants and toddlers
Xylitol can cause laxative effects if swallowed in large quantities
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Menthol and Peppermint Oil
Menthol, the main component of peppermint oil, can trigger a reflex that slows or stops breathing in babies when applied or inhaled near the face. The European Medicines Agency herbal monograph for peppermint oil contraindicates it under 2 years of age because of this laryngospasm risk, and does not recommend it between 2 and 4 years because there is not enough experience. For adults and older children it is a normal cooling and flavouring agent in toothpaste and body products, and can irritate sensitive skin at higher strengths.
Regulatory & scientific authority Source: EMA/HMPC European Union herbal monograph on Mentha x piperita L., aetheroleum
Menthol and Peppermint Oil: regulation, sources and other products →Sugar Alcohols (Polyols)
Polyols are bulk sweeteners and humectants (also used in toothpaste). They are only partly absorbed, so large amounts can cause gas, bloating and a laxative effect, and EU rules require foods containing them to say "excessive consumption may produce laxative effects". Xylitol is toxic to dogs.
Regulatory & scientific authority Source: EU Regulation 1169/2011 Annex III (polyol labelling statement); EU Regulation 1333/2008
Sugar Alcohols (Polyols): regulation, sources and other products →Decode Label Analysis
Menthol and Peppermint Oil: Cooling agent - not for infants and toddlers (breathing reflex risk).
Sugar alcohol (Xylitol): Excessive intake can cause bloating and a laxative effect.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim "Feel the Difference Bursting with Flavor and Foam!" is a subjective sensory experience that cannot be verified from the ingredient list.
The ingredient list does not explicitly state the presence or absence of gluten, and while no obvious gluten-containing ingredients are listed, cross-contamination cannot be ruled out from the label alone.
The label lists this only as a flavouring (nature-identical or artificial), which is made to resemble the ingredient rather than being it, so the pack cannot confirm the ingredient the name implies.
The ingredient list does not contain any fluoride compounds.
The ingredient list does not contain Sodium Lauryl Sulfate (SLS).
The ingredient list does not contain carrageenan.
The ingredient list does not contain triclosan.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Calcium Carbonate
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2.
Xylitol
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3.
WaterAqua
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4.
Vegetable GlycerinVegetable Glycerin (from vegetable oils)
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5.
Hydrated Silica
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6.
Lauryl GlucosideLauryl Glucoside (from coconut oil)
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7.
Stevia Rebaudiana Leaf/Stem ExtractStevia Rebaudiana (stevia) Leaf/Stem Extract
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8.
Xanthan Gum
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9.
Flavor undisclosed fragranceFlavor (from Cinnamon oil other essential oils and botanicals)
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10.
Sodium Bicarbonate
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11.
Sodium Cocoyl Glutamate & Disodium Cocoyl GlutamateSodium Cocoyl Glutamate & Disodium Cocoyl Glutamate (from amino acids and vegetable oil)
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12.
MentholMenthol (from mint leaves)*
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13.
Zinc Citrate
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14.
Sodium ChlorideSodium Chloride (from sea water)
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15.
Thymol
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16.
Neem Leaf Extract trace amountMelia Azadirachta (neem) Leaf Extract*
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17.
Pomegranate Fruit Extract trace amountPunica Granatum (pomegranate) Fruit Extract*
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18.
Embelia Ribes Fruit Extract trace amountEmbelia Ribes (vidanga) Fruit Extract*
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19.
Chebulic Myrobalan Fruit Extract trace amountTerminalia Chebula (chebulic myrobalan) Fruit Extract*
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20.
Belleric Myrobalan Fruit Extract trace amountTerminalia Bellerica (belleric myrobalan) Fruit Extract*
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21.
Amla Fruit Extract trace amountPhyllanthus Emblica (amla) Fruit Extract*
-
22.
Indian Gum Arabic Tree Stem Bark Extract trace amountAcacia Arabica (Indian gum Arabic tree) Stem Bark Extract*
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other toothpaste products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Complete Care Toothpaste simply cinnamon?
The label of Complete Care Toothpaste simply cinnamon lists 22 ingredients, in label order: Calcium Carbonate, Xylitol, Water, Vegetable Glycerin, Hydrated Silica, Lauryl Glucoside, Stevia Rebaudiana Leaf/Stem Extract, Xanthan Gum, Flavours, Sodium Bicarbonate, Sodium Cocoyl Glutamate & Disodium Cocoyl Glutamate, Menthol, Zinc Citrate, Sodium Chloride, Thymol, Neem leaf extract, Pomegranate Fruit Extract, Embelia Ribes Fruit Extract, Chebulic Myrobalan Fruit Extract, Belleric Myrobalan Fruit Extract, Amla Fruit Extract, Indian Gum Arabic Tree Stem Bark Extract. Flagged by the analysis: Menthol, Xylitol, Stevia Rebaudiana Leaf/Stem Extract.
Is Complete Care Toothpaste simply cinnamon safe to use?
Complete Care Toothpaste simply cinnamon scores 7.0/10 on Decode Label (Favorable). This toothpaste uses mild cleansing agents and includes Xylitol, a sugar alcohol, and Menthol. While generally safe, Xylitol can cause a laxative effect if swallowed in large amounts, and Menthol is not recommended for infants and toddlers due to potential breathing reflex risks. The 'Flavours' ingredient is not specifically disclosed, which means the exact flavouring compounds are unknown.
Why does Complete Care Toothpaste simply cinnamon score 7.0/10?
Flagged in the score: Menthol is not suitable for infants and toddlers. Xylitol can cause laxative effects if swallowed in large quantities. Also noted: Undisclosed 'Flavours' ingredient impacts transparency.
Who should avoid Complete Care Toothpaste simply cinnamon?
The points the analysis notes are most relevant to: Infants and toddlers (due to menthol); Individuals sensitive to sugar alcohols (xylitol); Those avoiding undisclosed flavouring ingredients.
Is Complete Care Toothpaste simply cinnamon suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Are the claims on the Complete Care Toothpaste simply cinnamon pack accurate?
Decode Label checked 7 claims against the ingredient list and nutrition panel. "Feel the Difference Bursting with Flavor and Foam!" — can't be verified from the label. "Gluten Free" — can't be verified from the label. "simply cinnamon" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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