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Brand founded in India, 1884 · about the brand
DABUR Herb'L Activated Charcoal Toothpaste 240G
Decode Label Safety Score
How we got 5.0 ShowHide
Reviewed 4 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This toothpaste contains Sodium Lauryl Sulfate, a known irritant, and an undisclosed 'Fragrance' blend, which can be problematic for individuals with sensitive skin or fragrance allergies. While it includes beneficial herbal extracts and activated charcoal, the presence of these common irritants and allergens means it may not be suitable for everyone, particularly those prone to oral sensitivities.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Herbal extract (prepared from Pippali, Tomar, Sunthi, Kalimirch)
Contains common irritant Sodium Lauryl Sulfate and undisclosed fragrance.
This toothpaste includes Sodium Lauryl Sulfate, a surfactant that can irritate oral mucous membranes, and an undisclosed 'Fragrance' blend, a common source of allergens. While it also features herbal extracts and activated charcoal, these irritants and allergens make it less ideal for individuals with sensitive mouths or fragrance sensitivities.
Consider this product carefully if you are
- Avoiding certain additives or colours — Sodium Lauryl Sulfate is declared.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Why the score is capped
Primary surfactant with recognised irritation potential (EU SCCS)
Rule PC-CAP-05
Undisclosed fragrance (allergens not named)
Rule PC-CAP-06
What's good
Contains herbal extracts with potential oral health benefits
Includes activated charcoal for stain removal
Watch out for
Sodium Lauryl Sulfate (SLS) can cause oral irritation for sensitive individuals
Undisclosed 'Fragrance' may contain allergens
Sodium Saccharin — saccharin (INS 954) is a high-intensity, calorie-free sweetener, FSSAI/JECFA-approved with an established acceptable daily intake and considered safe within it. Some people prefer to limit or avoid intense sweeteners, so it is noted as a moderate, preference-level concern rather than a hazard.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Sodium Lauryl Sulfate
SLS is an aggressive surfactant that strips skin of its natural oils, disrupts the skin barrier, and can cause contact dermatitis, canker sores, and eye irritation. People with eczema, psoriasis, or sensitive skin should avoid SLS-containing products. It is particularly harsh in oral care products where it contacts mucous membranes.
Regulatory & scientific authority Source: SCCS; American Academy of Dermatology; Herlofson & Barkvoll 1996
Sodium Lauryl Sulfate: regulation, sources and other products →Fragrance
"Fragrance" or "parfum" is a catch-all term that can conceal a blend of hundreds of undisclosed chemicals, including known allergens, sensitisers, and potential endocrine disruptors. The EU now mandates disclosure of 82 specific fragrance allergens. People with fragrance sensitivity, asthma, or contact dermatitis should prefer fragrance-free products.
Regulatory & scientific authority Source: EU Regulation 2023/1545; IFRA
Fragrance: regulation, sources and other products →Decode Label Analysis
Sodium Lauryl Sulfate (SLS) is a strong surfactant and foaming agent that can irritate oral mucous membranes, especially in individuals prone to canker sores or gum sensitivity.
The presence of 'Fragrance' without specific disclosure means potential allergens are not identified, which is a concern for individuals with fragrance sensitivities or allergies.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim 'Get ₹15/- OFF' is a promotional offer that cannot be verified from the ingredient list or other static label information.
The label declares Activated Charcoal, which lifts surface stains by mild abrasion — it is not a bleaching agent, so it can make teeth look cleaner but does not lighten the tooth itself. How much whitening that delivers can’t be read off the label.
The product is explicitly labeled as a 'SUPER SAVER' pack containing '2 X 120g', which is a descriptive claim about the product's packaging and quantity.
The brand name 'Dabur Herb'l' is prominently displayed on the packaging.
Activated Charcoal is listed in the ingredients, confirming its presence in the product.
Fluoride is not listed in the ingredients, supporting the claim of '0% FLUORIDE ADDED'.
Peroxide is not listed in the ingredients, supporting the claim of '0% PEROXIDE ADDED'.
Triclosan is not listed in the ingredients, supporting the claim of '0% TRICLOSAN ADDED'.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Sorbitol
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2.
Silica
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3.
Water
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4.
PEG-1500
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5.
Sodium Lauryl SulfateSodium Lauryl Sulphate
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6.
Fragrance undisclosed fragranceFlavour containing mint oil
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7.
Herbal extract (prepared from Pippali, Tomar, Sunthi, Kalimirch)
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8.
Xanthan Gum
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9.
Tetrasodium Pyrophosphate
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10.
Sodium Saccharin
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11.
Sodium Benzoate
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12.
Trisodium Ortho Phosphate
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13.
Activated Charcoal
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14.
Tetra Potassium Pyrophosphate
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15.
Mica
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other toothpaste products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in DABUR Herb'L Activated Charcoal Toothpaste 240G?
The label of DABUR Herb'L Activated Charcoal Toothpaste 240G lists 15 ingredients, in label order: Sorbitol, Silica, Water, PEG-1500, Sodium Lauryl Sulfate, Fragrance, Herbal extract (prepared from Pippali, Tomar, Sunthi, Kalimirch), Xanthan Gum, Tetrasodium Pyrophosphate, Sodium Saccharin, Sodium Benzoate, Trisodium Ortho Phosphate, Activated Charcoal, Tetra Potassium Pyrophosphate, Mica. Flagged by the analysis: Sodium Lauryl Sulfate, Fragrance, Sodium Saccharin.
Is DABUR Herb'L Activated Charcoal Toothpaste 240G safe to use?
DABUR Herb'L Activated Charcoal Toothpaste 240G scores 5.0/10 on Decode Label (Moderate). This toothpaste includes Sodium Lauryl Sulfate, a surfactant that can irritate oral mucous membranes, and an undisclosed 'Fragrance' blend, a common source of allergens. While it also features herbal extracts and activated charcoal, these irritants and allergens make it less ideal for individuals with sensitive mouths or fragrance sensitivities.
Why does DABUR Herb'L Activated Charcoal Toothpaste 240G score 5.0/10?
Flagged in the score: Sodium Lauryl Sulfate (SLS) can cause oral irritation for sensitive individuals. Undisclosed 'Fragrance' may contain allergens. Sodium Saccharin — saccharin (INS 954) is a high-intensity, calorie-free sweetener, FSSAI/JECFA-approved with an established acceptable daily intake and considered safe within it. Some people prefer to limit or avoid intense sweeteners, so it is noted as a moderate, preference-level concern rather than a hazard.
Who should avoid DABUR Herb'L Activated Charcoal Toothpaste 240G?
The points the analysis notes are most relevant to: Sensitive gums or oral mucosa; Fragrance allergies; Contact dermatitis.
Does DABUR Herb'L Activated Charcoal Toothpaste 240G contain fragrance?
Yes — the ingredient list includes Fragrance. Fragrance is declared as a single ingredient, so the individual scent chemicals in it are not named. This matters mainly if you have sensitive skin or a known fragrance allergy.
Are the claims on the DABUR Herb'L Activated Charcoal Toothpaste 240G pack accurate?
Decode Label checked 8 claims against the ingredient list and nutrition panel. "Get ₹15/- OFF" — can't be verified from the label. "WHITENING" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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