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Brand founded in India, 2021 · about the brand
Perfora Pro+ Activated Charcoal
Decode Label Safety Score
Decode Label Safety Badge
Held by the top 12% of everything we score. Awarded on this product's published 7.0/10 — every scoring lane clear, no significant concern, and nothing on the label that its own ingredient list contradicts.
Verify this badgeHow we got 7.0 ShowHide
Rates 7.9/10 on the rest of its formulation — the cap is a targeted caution, not a problem with the whole product.
Reviewed 6 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This toothpaste offers a blend of cleaning and remineralizing agents, including nano-hydroxyapatite and xylitol, which are beneficial for oral health. However, the presence of "Flavor" without specific disclosure is a transparency concern, as it may contain undisclosed compounds that could be problematic for individuals with sensitivities. While generally suitable for most users, those with fragrance allergies or very sensitive oral mucosa should be aware of the potential for irritation from the undisclosed flavor blend and essential oils, even in trace amounts.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Hydrated Silica
- Xylitol
- Erythritol
- Cocos Nucifera Oil
- Nano-hydroxyapatite
- +4 more →
Good oral care with undisclosed flavor, trace essential oils
This toothpaste provides effective cleaning and remineralization with ingredients like nano-hydroxyapatite and xylitol. However, the generic "Flavor" ingredient lacks transparency, potentially hiding allergens or irritants. While generally safe, individuals with sensitivities should be cautious due to this and the presence of trace essential oils.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Toddlers & young children (1–5)
LimitContains sugar alcohols (Sorbitol, Xylitol, Erythritol) which, if swallowed in large amounts, can have a mild laxative effect. Supervise use to minimize swallowing.
Why the score is capped
Undisclosed generic ingredient (specific compound not named)
Rule PC-CAP-08
What's good
Contains nano-hydroxyapatite for remineralization
Includes xylitol and erythritol for cavity protection
Uses mild, sulfate-free surfactants (Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine)
Contains zinc citrate for antimicrobial benefits
Watch out for
Undisclosed "Flavor" may contain allergens or irritants
Trace essential oils (Clove, Peppermint, Spearmint) contain natural fragrance allergens that may affect sensitive individuals
Stevia Rebaudiana Extract — stevia (steviol glycosides, INS 960) is a natural, plant-derived (stevia leaf) high-intensity sweetener — not artificial. It sweetens without sugar or calories and is FSSAI/JECFA-approved with an established acceptable daily intake, considered safe within it. Noted only as a low-level, preference concern for those avoiding intense sweeteners.
Decode Label Analysis
The ingredient "Flavor" is a generic term that lacks specific disclosure, which can be problematic for individuals with allergies or sensitivities to specific flavoring compounds. This is an ingestion transparency concern.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The term 'PRO+' is a marketing term and its specific meaning or benefit cannot be verified from the provided label data.
The provided label data does not contain information to verify if the product was formulated by experts.
The label declares Zinc Citrate — the anti-tartar agent this claim rests on. The ingredient list supports it.
The ingredients list activated charcoal, which is a common ingredient in teeth whitening products.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other toothpaste products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Perfora Pro+ Activated Charcoal?
The label of Perfora Pro+ Activated Charcoal lists 24 ingredients, in label order: Sorbitol, Hydrated Silica, Aqua, Glycerin, Activated Charcoal, Xylitol, Erythritol, Xanthan Gum, Cocos Nucifera Oil, Nano-hydroxyapatite, Tocopherol, ImerCare® PerWhite 19, Citrus Aurantium Dulcis Peel Extract, Zinc Citrate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Flavor, Stevia Rebaudiana Extract, Potassium Sorbate, Eugenia Caryophyllus Flower Oil, Menthol, Mentha Piperita Oil, Mentha Spicata Herb Oil, Silver Dust. Flagged by the analysis: Stevia Rebaudiana Extract.
Is Perfora Pro+ Activated Charcoal safe to use?
Perfora Pro+ Activated Charcoal scores 7.0/10 on Decode Label (Favorable). This toothpaste provides effective cleaning and remineralization with ingredients like nano-hydroxyapatite and xylitol. However, the generic "Flavor" ingredient lacks transparency, potentially hiding allergens or irritants. While generally safe, individuals with sensitivities should be cautious due to this and the presence of trace essential oils.
Why does Perfora Pro+ Activated Charcoal score 7.0/10?
Flagged in the score: Stevia Rebaudiana Extract — stevia (steviol glycosides, INS 960) is a natural, plant-derived (stevia leaf) high-intensity sweetener — not artificial. It sweetens without sugar or calories and is FSSAI/JECFA-approved with an established acceptable daily intake, considered safe within it. Noted only as a low-level, preference concern for those avoiding intense sweeteners. Also noted: Undisclosed "Flavor" may contain allergens or irritants. Trace essential oils (Clove, Peppermint, Spearmint) contain natural fragrance allergens that may affect sensitive individuals.
Who should avoid Perfora Pro+ Activated Charcoal?
The points the analysis notes are most relevant to: Sensitive to undisclosed flavors; Fragrance allergies; Very sensitive oral mucosa.
Is Perfora Pro+ Activated Charcoal suitable for babies or young children?
Toddlers & young children (1–5): Limit.
Are the claims on the Perfora Pro+ Activated Charcoal pack accurate?
Decode Label checked 4 claims against the ingredient list and nutrition panel. "PRO+" — can't be verified from the label. "Formulated by Experts" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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