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Brand founded in India, 2021 · about the brand
Perfora Awake Toothpaste
Decode Label Safety Score
How we got 5.5 ShowHide
Rates 9.3/10 on the rest of its formulation — the cap is a targeted caution, not a problem with the whole product.
Reviewed 6 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This toothpaste features beneficial active ingredients like Nano Hydroxyapatite for enamel remineralization, along with several botanical extracts known for their oral health properties. However, the provided ingredient list is incomplete, lacking a disclosed cleansing or carrier base, which prevents a full safety assessment of the product's primary components. While the listed actives are generally positive, the absence of a complete ingredient disclosure limits transparency and raises questions about the full formulation.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Nano Hydroxyapatite
- Aloe Vera
- Basil Extracts
- Green Tea Extracts
- Pure Vitamin C
- +1 more →
Beneficial actives, but incomplete ingredient disclosure limits full assessment
This toothpaste highlights several beneficial active ingredients for oral health, including Nano Hydroxyapatite for enamel support and various botanical extracts. However, the full ingredient list, particularly the base components like water, surfactants, or binders, is not provided. This incomplete disclosure means a comprehensive safety assessment of the entire product cannot be made, as the majority of the formulation remains unknown.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Why the score is capped
Ingredient list looks incomplete — no cleansing/carrier base disclosed (actives only)
Rule PC-CAP-16
What's good
Contains Nano Hydroxyapatite for enamel remineralization and sensitivity reduction.
Rich in botanical extracts (Aloe Vera, Basil, Green Tea, Neem) with antimicrobial and anti-inflammatory benefits for oral health.
Includes Pure Vitamin C, an antioxidant beneficial for gum health.
Watch out for
The incomplete ingredient list prevents a full safety and transparency assessment of the product's base formulation.
Decode Label Analysis
The ingredient list appears incomplete, disclosing only 'key' or active ingredients without a full base formulation (e.g., water, humectants, abrasives, binders, surfactants). This limits a comprehensive safety assessment as the majority of the product's mass remains undisclosed.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The ingredient list does not provide information about the presence or absence of SLS (Sodium Lauryl Sulfate), so the claim cannot be verified.
The ingredient list does not provide enough information to confirm if all ingredients are 100% vegetarian.
The claim 'Active freshness' is a subjective marketing term that cannot be verified from the provided ingredient list or nutrition information.
The ingredient list includes Nano Hydroxyapatite and Green Tea Extracts.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Nano Hydroxyapatite
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2.
Aloe Vera
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3.
Basil Extracts
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4.
Green Tea Extracts
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5.
Pure Vitamin C
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6.
Neem Extracts
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other toothpaste products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Perfora Awake Toothpaste?
The label of Perfora Awake Toothpaste lists 6 ingredients, in label order: Nano Hydroxyapatite, Aloe Vera, Basil Extracts, Green Tea Extracts, Pure Vitamin C, Neem Extracts. None of them is flagged by the analysis.
Is Perfora Awake Toothpaste safe to use?
Perfora Awake Toothpaste scores 5.5/10 on Decode Label (Moderate). This toothpaste highlights several beneficial active ingredients for oral health, including Nano Hydroxyapatite for enamel support and various botanical extracts. However, the full ingredient list, particularly the base components like water, surfactants, or binders, is not provided. This incomplete disclosure means a comprehensive safety assessment of the entire product cannot be made, as the majority of the formulation remains unknown.
Why does Perfora Awake Toothpaste score 5.5/10?
What the analysis notes: The incomplete ingredient list prevents a full safety and transparency assessment of the product's base formulation.
Who should avoid Perfora Awake Toothpaste?
The points the analysis notes are most relevant to: Individuals with specific allergies to listed botanicals.
Are the claims on the Perfora Awake Toothpaste pack accurate?
Decode Label checked 4 claims against the ingredient list and nutrition panel. "SLS FREE" — can't be verified from the label. "100% Vegetarian" — can't be verified from the label. "Active freshness*" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
Reader reviews
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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