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Brand owned by Haleon (United Kingdom) · about the brand
Sensodyne Toothpaste Fresh Mint
Decode Label Safety Score
How we got 3.9 ShowHide
Reviewed 7 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is capped for a specific safety reason, set out below. This toothpaste contains several ingredients that warrant caution, particularly Sodium Lauryl Sulfate, which is a known irritant, and undisclosed Fragrance, a common allergen. The presence of Titanium Dioxide, while safe for topical use, is a concern due to its classification as a potential genotoxin when ingested, which is relevant for oral care products where some ingestion is unavoidable. These factors significantly limit its suitability for sensitive individuals and young children.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Hydrated Silica
- Potassium Nitrate
- Sodium Fluoride
Irritant surfactant, undisclosed fragrance, and an ingested genotoxin concern
The score is capped for a specific safety reason, set out below. This toothpaste contains Sodium Lauryl Sulfate, a common irritant for skin and mucous membranes, and an undisclosed 'Fragrance' blend, which can trigger allergies in sensitive individuals. It also includes Titanium Dioxide, which is banned as a food additive in the EU due to genotoxicity concerns when swallowed, a relevant factor for toothpaste. These ingredients make it less suitable for those with sensitivities or young children who may swallow toothpaste.
Consider this product carefully if you are
- Avoiding certain additives or colours — Titanium Dioxide and Sodium Lauryl Sulfate are declared.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Other audiences
LimitContains fluoride (Sodium Fluoride) — use only a pea-sized amount and supervise brushing to limit swallowing, as excessive ingestion can lead to fluorosis.
Contains Titanium Dioxide, which is a concern if ingested. Supervise brushing to minimize swallowing.
Why the score is capped
Contains an additive restricted for a recognised health hazard
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Primary surfactant with recognised irritation potential (EU SCCS)
Rule PC-CAP-05
Undisclosed fragrance (allergens not named)
Rule PC-CAP-06
What's good
Contains Potassium Nitrate for sensitivity relief
Includes Sodium Fluoride for cavity protection
Watch out for
Sodium Lauryl Sulfate can cause irritation to oral tissues
Undisclosed fragrance may trigger allergies
Titanium Dioxide raises concerns due to potential ingestion and genotoxicity classification
Sodium Saccharin — saccharin (INS 954) is a high-intensity, calorie-free sweetener, FSSAI/JECFA-approved with an established acceptable daily intake and considered safe within it. Some people prefer to limit or avoid intense sweeteners, so it is noted as a moderate, preference-level concern rather than a hazard.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Titanium Dioxide (E171)
EFSA concluded in 2021 that titanium dioxide can no longer be considered safe as a food additive, citing genotoxicity concerns, and the EU banned its use in food from August 2022. It is still used in some cosmetics where skin absorption is the concern. Indian regulations are under review.
Regulatory & scientific authority Source: EFSA 2021; EU Regulation 2022/63
Titanium Dioxide: regulation, sources and other products →Sodium Lauryl Sulfate
SLS is an aggressive surfactant that strips skin of its natural oils, disrupts the skin barrier, and can cause contact dermatitis, canker sores, and eye irritation. People with eczema, psoriasis, or sensitive skin should avoid SLS-containing products. It is particularly harsh in oral care products where it contacts mucous membranes.
Regulatory & scientific authority Source: SCCS; American Academy of Dermatology; Herlofson & Barkvoll 1996
Sodium Lauryl Sulfate: regulation, sources and other products →Fragrance
"Fragrance" or "parfum" is a catch-all term that can conceal a blend of hundreds of undisclosed chemicals, including known allergens, sensitisers, and potential endocrine disruptors. The EU now mandates disclosure of 82 specific fragrance allergens. People with fragrance sensitivity, asthma, or contact dermatitis should prefer fragrance-free products.
Regulatory & scientific authority Source: EU Regulation 2023/1545; IFRA
Fragrance: regulation, sources and other products →Decode Label Analysis
Sodium Lauryl Sulfate is a strong skin and mucous membrane irritant, which can cause discomfort or irritation in the mouth, especially for sensitive individuals.
The product contains 'Fragrance' without specific disclosure of its components, which is a common source of allergens and can cause contact dermatitis or allergic reactions in sensitive individuals.
Titanium Dioxide (E171) is present. While safe for topical use, it has been banned as a food additive in the EU due to concerns about its potential genotoxicity when ingested. Some ingestion is unavoidable with toothpaste.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
This claim is a professional endorsement that cannot be verified from the ingredient list or nutrition information.
This claim describes a functional benefit that cannot be verified from the ingredient list or nutrition information.
The only ingredient supporting this claim is an undisclosed generic — the label names a class, not the actual compound — so the list cannot confirm it.
The label declares Sodium Fluoride, which remineralises enamel — the established mechanism behind this claim. The ingredient list supports it.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
WaterAqua
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2.
Hydrated Silica
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3.
Sorbitol
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4.
Potassium Nitrate
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5.
Glycerin
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6.
PEG-6
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7.
Sodium Lauryl SulfateSodium Lauryl Sulphate
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8.
Fragrance undisclosed fragranceAroma
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9.
Titanium Dioxide
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10.
Xanthan Gum
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11.
Cocamidopropyl Betaine
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12.
Sodium Saccharin
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13.
Sodium Fluoride
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14.
Sodium Hydroxide
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other toothpaste products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Sensodyne Toothpaste Fresh Mint?
The label of Sensodyne Toothpaste Fresh Mint lists 14 ingredients, in label order: Water, Hydrated Silica, Sorbitol, Potassium Nitrate, Glycerin, PEG-6, Sodium Lauryl Sulfate, Fragrance, Titanium Dioxide, Xanthan Gum, Cocamidopropyl Betaine, Sodium Saccharin, Sodium Fluoride, Sodium Hydroxide. Flagged by the analysis: Sodium Lauryl Sulfate, Titanium Dioxide, Fragrance, Sodium Saccharin.
Is Sensodyne Toothpaste Fresh Mint safe to use?
Sensodyne Toothpaste Fresh Mint scores 3.9/10 on Decode Label (Concerning). The score is capped for a specific safety reason, set out below. This toothpaste contains Sodium Lauryl Sulfate, a common irritant for skin and mucous membranes, and an undisclosed 'Fragrance' blend, which can trigger allergies in sensitive individuals. It also includes Titanium Dioxide, which is banned as a food additive in the EU due to genotoxicity concerns when swallowed, a relevant factor for toothpaste. These ingredients make it less suitable for those with sensitivities or young children who may swallow toothpaste.
Why does Sensodyne Toothpaste Fresh Mint score 3.9/10?
Flagged in the score: Sodium Lauryl Sulfate can cause irritation to oral tissues. Undisclosed fragrance may trigger allergies. Titanium Dioxide raises concerns due to potential ingestion and genotoxicity classification.
Who should avoid Sensodyne Toothpaste Fresh Mint?
The points the analysis notes are most relevant to: Sensitive skin or mucous membranes; Fragrance allergies; Children who cannot reliably spit out toothpaste.
Does Sensodyne Toothpaste Fresh Mint contain fragrance?
Yes — the ingredient list includes Fragrance. Fragrance is declared as a single ingredient, so the individual scent chemicals in it are not named. This matters mainly if you have sensitive skin or a known fragrance allergy.
Are the claims on the Sensodyne Toothpaste Fresh Mint pack accurate?
Decode Label checked 4 claims against the ingredient list and nutrition panel. "DENTIST RECOMMENDED BRAND" — can't be verified from the label. "Triple cleaning action" — can't be verified from the label. "Fresh Mint" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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