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Brand owned by Colgate-Palmolive (United States) · about the brand
Colgate Swarna Vedshakti Ayurvedic Cavity Protection, Bad Breath Treatment Toothpaste
Decode Label Safety Score
How we got 5.0 ShowHide
Reviewed 7 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This toothpaste offers fluoride for cavity protection, but its primary surfactant, Sodium Lauryl Sulfate, is a known irritant for skin and mucous membranes, which may be a concern for individuals with sensitive gums or oral tissues. While it includes several botanical extracts, these are not counted as a formulation strength. The product also contains undisclosed 'Flavor' and several potential fragrance allergens from essential oils, making it less suitable for those with sensitivities.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Sodium Monofluorophosphate
- Potassium Nitrate
Fluoride toothpaste with irritant surfactant and undisclosed flavor.
This toothpaste contains fluoride for cavity prevention, a key benefit for oral health. However, it uses Sodium Lauryl Sulfate, a surfactant known to irritate skin and mucous membranes, which could be problematic for people with sensitive mouths. The product also includes an undisclosed 'Flavor' and several essential oils that contain common fragrance allergens.
Consider this product carefully if you are
- Avoiding certain additives or colours — Sodium Lauryl Sulfate is declared.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Other audiences
LimitContains fluoride (Sodium Monofluorophosphate) — use only a pea-sized amount and supervise brushing to limit swallowing, as excessive ingestion can lead to fluorosis.
Why the score is capped
Primary surfactant with recognised irritation potential (EU SCCS)
Rule PC-CAP-05
Undisclosed generic ingredient (specific compound not named)
Rule PC-CAP-08
What's good
Contains Sodium Monofluorophosphate for effective cavity protection.
Includes Potassium Nitrate, a known desensitizing agent for sensitive teeth.
Watch out for
Presence of Sodium Lauryl Sulfate, a potential irritant for oral tissues.
Undisclosed 'Flavor' ingredient, limiting transparency.
Contains several essential oils and their components (Eugenol) that are common fragrance allergens.
Many botanical extracts are present in trace amounts, making significant benefits unlikely.
Sodium Saccharin — saccharin (INS 954) is a high-intensity, calorie-free sweetener, FSSAI/JECFA-approved with an established acceptable daily intake and considered safe within it. Some people prefer to limit or avoid intense sweeteners, so it is noted as a moderate, preference-level concern rather than a hazard.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Sodium Lauryl Sulfate
SLS is an aggressive surfactant that strips skin of its natural oils, disrupts the skin barrier, and can cause contact dermatitis, canker sores, and eye irritation. People with eczema, psoriasis, or sensitive skin should avoid SLS-containing products. It is particularly harsh in oral care products where it contacts mucous membranes.
Regulatory & scientific authority Source: SCCS; American Academy of Dermatology; Herlofson & Barkvoll 1996
Sodium Lauryl Sulfate: regulation, sources and other products →Decode Label Analysis
Sodium Lauryl Sulfate (SLS) is a strong surfactant and known irritant for skin and mucous membranes, which may cause irritation in sensitive individuals, particularly in an oral care product.
The product contains an undisclosed 'Flavor', which can be a concern for individuals with sensitivities or allergies to specific flavoring compounds.
Several essential oils and their components (Cinnamomum zeylanicum Leaf Oil, Eugenia Caryophyllus Bud Oil, Eugenol) are present, which are common fragrance allergens and may cause sensitization in susceptible individuals.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
Vedshakti is a brand name or proprietary blend, and its specific composition or benefits cannot be verified from the ingredient list alone.
The term 'Ayurvedic' is a traditional medicine system designation that cannot be verified solely from the ingredient list.
Sodium Monofluorophosphate is listed in the ingredients, which is an anticavity agent.
Calcium Carbonate and Sodium Monofluorophosphate are listed in the ingredients, which contribute to enamel strengthening.
Several ingredients like Azadirachta Indica Seed Oil, Piper Nigrum Seed Extract, Zingiber Officinale Extract, Cinnamomum zeylanicum Leaf Oil, Eugenia Caryophyllus Bud Oil, Foeniculum Vulgare Oil, and Ocimum Basilicum Oil are known for their antimicrobial properties.
Ingredients such as Emblica Officinalis Fruit Extract, Azadirachta Indica Seed Oil, and Aloe Barbadensis Leaf Extract are known for their benefits in gum care.
Flavor, Foeniculum Vulgare Oil, and Ocimum Basilicum Oil are listed in the ingredients, which contribute to freshness.
Calcium Carbonate, Sodium Lauryl Sulfate, and Hydrated Silica are listed in the ingredients, which are common cleansing agents in toothpaste.
Ocimum Basilicum Oil is listed in the ingredients, which is derived from Tulsi (Holy Basil).
Azadirachta Indica Seed Oil is listed in the ingredients, which is derived from Neem.
Emblica Officinalis Fruit Extract is listed in the ingredients, which is derived from Amla.
Eugenia Caryophyllus Bud Oil is listed in the ingredients, which is derived from Clove.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Calcium Carbonate
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2.
Water
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3.
Sorbitol
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4.
Sodium Lauryl Sulfate
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5.
Flavor undisclosed fragrance
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6.
Hydrated Silica
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7.
Sodium Monofluorophosphate
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8.
Cellulose Gum
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9.
Sodium Bicarbonate
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10.
Sodium Silicate
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11.
Benzyl Alcohol
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12.
Potassium Nitrate
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13.
Sodium Saccharin
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14.
Emblica Officinalis Fruit Extract
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15.
Azadirachta Indica Seed Oil
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16.
Piper Nigrum Seed Extract
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17.
Zingiber Officinale Extract
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18.
Cinnamomum Zeylanicum Leaf Oil trace amount
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19.
Eugenia Caryophyllus Bud Oil trace amount
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20.
Foeniculum Vulgare Oil trace amount
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21.
Ocimum Basilicum Oil trace amount
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22.
Aloe Barbadensis Leaf Extract trace amount
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23.
Honey Extract trace amount
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24.
Eugenol
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25.
CI 77491 synthetic colour
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26.
CI 77492 synthetic colour
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
Fragrance allergens are substances EU cosmetics rules require to be named on the label (such as Limonene and Linalool). Fragrant botanicals such as essential oils are grouped with them because they can naturally contain such substances, but they are not on that list. They matter mainly for people with fragrance allergies or already-sensitive skin — not a general-population safety issue. Each named allergen takes a small deduction from the ingredient score, and a high count can cap it; fragrant botanicals take none. Naming them on the label is a transparency positive.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other toothpaste products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Colgate Swarna Vedshakti Ayurvedic Cavity Protection, Bad Breath Treatment Toothpaste?
The label of Colgate Swarna Vedshakti Ayurvedic Cavity Protection, Bad Breath Treatment Toothpaste lists 26 ingredients, in label order: Calcium Carbonate, Water, Sorbitol, Sodium Lauryl Sulfate, Flavor, Hydrated Silica, Sodium Monofluorophosphate, Cellulose Gum, Sodium Bicarbonate, Sodium Silicate, Benzyl Alcohol, Potassium Nitrate, Sodium Saccharin, Emblica Officinalis Fruit Extract, Azadirachta Indica Seed Oil, Piper Nigrum Seed Extract, Zingiber Officinale Extract, Cinnamomum zeylanicum Leaf Oil, Eugenia Caryophyllus Bud Oil, Foeniculum Vulgare Oil, Ocimum Basilicum Oil, Aloe Barbadensis Leaf Extract, Honey Extract, Eugenol, CI 77491, CI 77492. Flagged by the analysis: Sodium Lauryl Sulfate, Sodium Saccharin, Cinnamomum zeylanicum Leaf Oil, Eugenia Caryophyllus Bud Oil.
Is Colgate Swarna Vedshakti Ayurvedic Cavity Protection, Bad Breath Treatment Toothpaste safe to use?
Colgate Swarna Vedshakti Ayurvedic Cavity Protection, Bad Breath Treatment Toothpaste scores 5.0/10 on Decode Label (Moderate). This toothpaste contains fluoride for cavity prevention, a key benefit for oral health. However, it uses Sodium Lauryl Sulfate, a surfactant known to irritate skin and mucous membranes, which could be problematic for people with sensitive mouths. The product also includes an undisclosed 'Flavor' and several essential oils that contain common fragrance allergens.
Why does Colgate Swarna Vedshakti Ayurvedic Cavity Protection, Bad Breath Treatment Toothpaste score 5.0/10?
Flagged in the score: Presence of Sodium Lauryl Sulfate, a potential irritant for oral tissues. Also noted: Undisclosed 'Flavor' ingredient, limiting transparency. Contains several essential oils and their components (Eugenol) that are common fragrance allergens.
Who should avoid Colgate Swarna Vedshakti Ayurvedic Cavity Protection, Bad Breath Treatment Toothpaste?
The points the analysis notes are most relevant to: Sensitive gums or oral tissues; Fragrance allergies; Contact dermatitis.
Does Colgate Swarna Vedshakti Ayurvedic Cavity Protection, Bad Breath Treatment Toothpaste contain allergens?
Yes — the label lists 1 fragrance allergen: Eugenol. These matter mainly if you have sensitive skin or a known fragrance allergy.
Are the claims on the Colgate Swarna Vedshakti Ayurvedic Cavity Protection, Bad Breath Treatment Toothpaste pack accurate?
Decode Label checked 12 claims against the ingredient list and nutrition panel. "Vedshakti" — can't be verified from the label. "Ayurvedic" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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