Toothpaste Peppermint by Viva Doria — product pack

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Viva Doria

Toothpaste Peppermint

oral_care
9.5 Favorable

Decode Label Safety Score

Ingredient safety · 55% 10.0/10
Processing · 15% 9.5/10
Marketing · 30% 8.5/10
DECODE LABEL SAFETY BADGE 9.5 OUT OF 10

Decode Label Safety Badge

Held by the top 12% of everything we score. Awarded on this product's published 9.5/10 — every scoring lane clear, no significant concern, and nothing on the label that its own ingredient list contradicts.

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How we got 9.5 Show
Weighted score 9.5/10
Final score 9.5/10 · Favorable

Methodology v3.1 (updated 8 Oct 2026) — what changed

This toothpaste offers a natural approach to oral hygiene, primarily relying on mineral clays and salts for cleansing and remineralization. The inclusion of several essential oils provides antimicrobial and refreshing properties, though individuals with sensitive oral mucosa or known essential oil allergies should exercise caution due to potential irritation. The product is free from common harsh surfactants and artificial additives, making it a suitable option for those seeking a more natural oral care routine.

At a glance

From the declared label — not a lab test

What’s favorable

  • Montmorillonite Clay
  • Calcium Carbonate
  • Magnesium Chloride
  • Sodium Chloride
  • Peppermint Essential Oil
  • +1 more →

Mineral-rich toothpaste with essential oils for natural oral care

This toothpaste is formulated with mineral clays like Montmorillonite and Calcium Carbonate, along with Magnesium Chloride and Sodium Chloride, which contribute to cleansing and remineralization. It contains several essential oils, including Peppermint and Eucalyptus, known for their refreshing and antimicrobial properties. While generally well-tolerated, individuals with sensitive mouths or allergies to essential oils should be cautious.

Okay for: Adults seeking natural oral care Individuals avoiding fluoride and harsh surfactants

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  • Diet. Vegetarian, vegan, Jain, no egg, no dairy.
  • Health and goals. Sugar, salt, protein, steady blood sugar, heart-friendly, weight.
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Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Fluoride & Age Suitability No concern identified · 8.0/10
Harsh Additives (SLS, Alcohol) No concern identified · 8.0/10
Flavour Disclosure No concern identified · 8.0/10
Preservative Safety No concern identified · 8.0/10
Endocrine-Active Ingredients No concern identified · 8.0/10
Carcinogen & Contaminant Risk No concern identified · 8.0/10
Label Transparency No concern identified · 8.0/10

What's good

Formulated with natural mineral clays and salts for cleansing and remineralization

Contains multiple essential oils with refreshing and antimicrobial properties

Free from harsh synthetic surfactants and artificial additives

Good transparency with all essential oils individually disclosed

Watch out for

Contains several essential oils which may cause irritation or allergic reactions in individuals with sensitive oral mucosa or fragrance allergies

Decode Label Analysis

Essential oils (Peppermint, Eucalyptus, Oregano, Wintergreen, Clove, Myrrh) contain naturally occurring fragrance allergens (e.g., limonene, linalool, eugenol, methyl salicylate) which may cause irritation or allergic reactions in sensitive individuals. This is a targeted caution for those with known sensitivities.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

✓
"Vegan" Checks out

The ingredient list contains only plant-derived and mineral ingredients, with no animal products.

Montmorillonite Clay Calcium Carbonate Magnesium Chloride Sodium Chloride
✓
"Natural" Checks out

The ingredient list contains only naturally occurring minerals and essential oils.

Montmorillonite Clay Calcium Carbonate Magnesium Chloride Sodium Chloride
✓
"Mineral Rich" Checks out

The ingredient list includes several minerals such as Montmorillonite Clay, Calcium Carbonate, Magnesium Chloride, and Sodium Chloride.

Montmorillonite Clay Calcium Carbonate Magnesium Chloride Sodium Chloride
✓
"Non-Foaming Formula" Checks out

The ingredient list does not contain any common foaming agents like Sodium Lauryl Sulfate (SLS) or similar surfactants.

No foaming agents listed

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Montmorillonite Clay
  • 2.
    Calcium Carbonate
  • 3.
    Magnesium Chloride
  • 4.
    Sodium Chloride
  • 5.
    Distilled Water
  • 6.
    Peppermint Essential Oil
    Essential Oils of Peppermint
  • 7.
    Eucalyptus Globulus Essential Oil
    Eucalyptus Globulus
  • 8.
    Oregano Essential Oil trace amount
    Oregano
  • 9.
    Wintergreen Essential Oil trace amount
    Wintergreen
  • 10.
    Clove Essential Oil trace amount
    Clove
  • 11.
    Myrrh Essential Oil trace amount
    and Myrrh

Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.

In label order — normally largest quantity first. Select a row for the full write-up and sources.

Present in trace amounts

Listed near the end of the ingredient list, so present in small quantities — not counted as a headline benefit.

Compare with other toothpaste products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

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What are the ingredients in Toothpaste Peppermint?

The label of Toothpaste Peppermint lists 11 ingredients, in label order: Montmorillonite Clay, Calcium Carbonate, Magnesium Chloride, Sodium Chloride, Distilled Water, Peppermint Essential Oil, Eucalyptus Globulus Essential Oil, Oregano Essential Oil, Wintergreen Essential Oil, Clove Essential Oil, Myrrh Essential Oil. None of them is flagged by the analysis.

Is Toothpaste Peppermint safe to use?

Toothpaste Peppermint scores 9.5/10 on Decode Label (Favorable). This toothpaste is formulated with mineral clays like Montmorillonite and Calcium Carbonate, along with Magnesium Chloride and Sodium Chloride, which contribute to cleansing and remineralization. It contains several essential oils, including Peppermint and Eucalyptus, known for their refreshing and antimicrobial properties. While generally well-tolerated, individuals with sensitive mouths or allergies to essential oils should be cautious.

Why does Toothpaste Peppermint score 9.5/10?

What the analysis notes: Contains several essential oils which may cause irritation or allergic reactions in individuals with sensitive oral mucosa or fragrance allergies.

Who should avoid Toothpaste Peppermint?

The points the analysis notes are most relevant to: Sensitive to essential oils; Known allergies to menthol or eucalyptol.

Are the claims on the Toothpaste Peppermint pack accurate?

Yes — all 4 claims on the pack checked out against the ingredient list and nutrition panel.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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