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Brand founded in India, 2012 · about the brand
Junior Earthy Natural Toothpaste Splashin' Mango!
Decode Label Safety Score
How we got 9.1 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This children's toothpaste uses natural clays and mild cleansers, but the presence of undisclosed 'Mango Flavours' is a significant concern for a product intended for ingestion by young children, as it can hide allergens or high-intensity sweeteners.
At a glance
From the declared label — not a lab testWhat’s favorable
- Calcium Bentonite
- Natural Glycolipids
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- Allergies. Peanut, milk, gluten, egg and more, checked against the ingredient list.
- Diet. Vegetarian, vegan, Jain, no egg, no dairy.
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Natural clay-based toothpaste with undisclosed mango flavour for children
This children's toothpaste is formulated with bentonite clays and natural glycolipids for cleaning. However, the 'Mango Flavours' are not fully disclosed, which is a concern for young children who may ingest toothpaste, as it could contain hidden allergens or sweeteners. The product is otherwise free from harsh sulfates and artificial colors.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Other audiences
LimitThis toothpaste has no fluoride. The American Academy of Pediatrics advises brushing with a rice-grain smear of fluoride toothpaste from the first tooth, because fluoride is what protects against cavities. That is not a safety problem with this paste, but it means this one does not provide that protection. Ask your child's dentist which is right for your child.
This product is marketed for children. Parents should supervise brushing to ensure only a pea-sized amount is used and to minimize swallowing, especially given the undisclosed flavour ingredients.
What's good
Uses natural bentonite clays for cleaning and thickening
Contains natural glycolipids as a mild surfactant
Sweetened with purified stevia extract, avoiding sugar
Free from harsh sulfates and artificial colors
Watch out for
Undisclosed 'Mango Flavours' raise transparency concerns, especially for a product intended for ingestion by children, as it may contain hidden allergens or sweeteners.
Decode Label Analysis
The ingredient 'Mango Flavours' is an undisclosed flavour blend. For a children's oral care product that is likely to be ingested, this lack of transparency is a concern as it can hide potential allergens or high-intensity sweeteners that may not be suitable for young children.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim 'Protective and Nurturing' is a general benefit claim that cannot be verified from the ingredient list alone.
The claim '100% Safe' is a general safety claim that cannot be verified from the ingredient list alone.
The claim 'Gentle' is a general characteristic claim that cannot be verified from the ingredient list alone.
The claim 'Efficient' is a general performance claim that cannot be verified from the ingredient list alone.
The label lists this only as a flavouring (nature-identical or artificial), which is made to resemble the ingredient rather than being it, so the pack cannot confirm the ingredient the name implies.
The ingredient list contains naturally derived ingredients such as Bentonite Earth, Salt, Natural Glycolipids, Purified Stevia Extract, Orange extract, Grape seed extract, Tea Tree Oil, and Mango Flavor.
The ingredient list includes Bentonite Earth (Calcium bentonite) and Mango Flavor, supporting the presence of bentonite clay and mango.
The ingredient list includes Mango Flavor, supporting the 'yummy dash of Mango'. The claim of '100% natural composition' is supported by the natural ingredients listed, and the absence of commonly recognized harmful chemicals supports 'keeping harmful chemicals at bay'.
The ingredient list does not contain Sodium Lauryl Sulphate (SLS) or fluoride, and the ingredients are generally natural, supporting the claim of being free from these substances and harmful chemicals.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Purified WaterPurified Aqua
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2.
Bentonite EarthBentonite Earth (Calcium bentonite)
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Calcium Bentonite within Bentonite EarthCalcium bentonite
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3.
Salt
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4.
Natural Glycolipids
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5.
Purified Stevia Extract
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6.
Orange Extract trace amountOrange extract
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7.
Grape Seed Extract trace amountGrape seed extract
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8.
Tea Tree Oil trace amount
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9.
Mango Flavor
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other toothpaste products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Junior Earthy Natural Toothpaste Splashin' Mango!?
The label of Junior Earthy Natural Toothpaste Splashin' Mango! lists 10 ingredients, in label order: Purified Water, Bentonite Earth, Calcium Bentonite, Salt, Natural Glycolipids, Purified Stevia Extract, Orange Extract, Grape Seed Extract, Tea Tree Oil, Mango Flavours. Flagged by the analysis: Mango Flavours, Purified Stevia Extract.
Is Junior Earthy Natural Toothpaste Splashin' Mango! safe to use?
Junior Earthy Natural Toothpaste Splashin' Mango! scores 9.1/10 on Decode Label (Favorable). This children's toothpaste is formulated with bentonite clays and natural glycolipids for cleaning. However, the 'Mango Flavours' are not fully disclosed, which is a concern for young children who may ingest toothpaste, as it could contain hidden allergens or sweeteners. The product is otherwise free from harsh sulfates and artificial colors.
Why does Junior Earthy Natural Toothpaste Splashin' Mango! score 9.1/10?
Flagged in the score: Undisclosed 'Mango Flavours' raise transparency concerns, especially for a product intended for ingestion by children, as it may contain hidden allergens or sweeteners.
Who should avoid Junior Earthy Natural Toothpaste Splashin' Mango!?
The points the analysis notes are most relevant to: Children with known or suspected flavour allergies; Individuals seeking full ingredient transparency.
Are the claims on the Junior Earthy Natural Toothpaste Splashin' Mango! pack accurate?
Decode Label checked 9 claims against the ingredient list and nutrition panel. "Protective and Nurturing" — can't be verified from the label. "100% Safe" — can't be verified from the label. "Gentle" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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