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Brand founded in India, 1884 · about the brand
Herb'l Clove Cavity Protection Toothpaste
Decode Label Safety Score
How we got 5.0 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This toothpaste contains Sodium Lauryl Sulfate, a known irritant for mucous membranes, which is the primary concern for general users. While it includes several botanical extracts, their presence is likely minimal given their position in the ingredient list. The product also contains Sodium Benzoate, a preservative that can form benzene in the presence of vitamin C, though this interaction is less relevant in an oral care product. Individuals with sensitive gums or a history of oral irritation should consider alternatives.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Calcium Carbonate
- Glycerin
- Extracts of Babul
- Bakul
- Lodhra
- +1 more →
Irritant surfactant present; contains artificial sweetener and preservative
This toothpaste contains Sodium Lauryl Sulfate, a surfactant known to irritate skin and mucous membranes, which may be a concern for individuals with sensitive gums or a history of oral irritation. It also includes saccharin, an artificial sweetener, and sodium benzoate, a preservative. Several botanical extracts are listed, but their concentration is likely low.
Consider this product carefully if you are
- Avoiding certain additives or colours — Sodium Lauryl Sulfate is declared.
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- Allergies. Peanut, milk, gluten, egg and more, checked against the ingredient list.
- Diet. Vegetarian, vegan, Jain, no egg, no dairy.
- Health and goals. Sugar, salt, protein, steady blood sugar, heart-friendly, weight.
- Everyone you buy for. Save a profile for Papa or the kids and switch in one tap.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Why the score is capped
Primary surfactant with recognised irritation potential (EU SCCS)
Rule PC-CAP-05
What's good
Contains calcium carbonate and silica for effective cleaning
Includes several traditional botanical extracts
Watch out for
Contains Sodium Lauryl Sulfate, a known irritant
Contains Sodium Saccharin, an artificial sweetener
Contains Sodium Benzoate, a preservative with potential interactions
Contains Benzyl Alcohol, a declared fragrance allergen
Flavor containing Mint and Clove Oil — a flavoring blend. Flavor substances are FSSAI/JECFA-evaluated, and labelling rules permit them to be declared by category ("natural", "nature identical", "artificial") rather than by individual compound — so the specific substances used are usually not disclosed. That means someone avoiding artificial flavorings, or with a known sensitivity, cannot verify what is in it. Noted as a moderate, transparency-level concern rather than a hazard.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Sodium Lauryl Sulfate
SLS is an aggressive surfactant that strips skin of its natural oils, disrupts the skin barrier, and can cause contact dermatitis, canker sores, and eye irritation. People with eczema, psoriasis, or sensitive skin should avoid SLS-containing products. It is particularly harsh in oral care products where it contacts mucous membranes.
Regulatory & scientific authority Source: SCCS; American Academy of Dermatology; Herlofson & Barkvoll 1996
Sodium Lauryl Sulfate: regulation, sources and other products →Sodium Benzoate (E211)
Benzoates are permitted preservatives with an established acceptable daily intake. Two documented concerns: in acidic drinks that also contain ascorbic acid (vitamin C) they can slowly form small amounts of benzene, especially with heat and light (US FDA beverage survey, 2006); and sodium benzoate was one of the additives in the Southampton study mixtures associated with hyperactivity in children. It can also trigger reactions in some people with asthma or urticaria.
Regulatory & scientific authority Source: EFSA re-evaluation of benzoic acid and benzoates (2016); US FDA benzene-in-beverages survey (2006); McCann et al., Lancet 2007
Sodium Benzoate: regulation, sources and other products →Saccharin (E954)
Saccharin is an approved intense sweetener and is used in small amounts to flavour toothpaste. An earlier rodent-bladder finding was judged not relevant to humans and IARC moved it to Group 3 (not classifiable) in 1999. The WHO (2023) nevertheless advises against relying on non-sugar sweeteners for weight control. In toothpaste the amount swallowed is very small.
Regulatory & scientific authority Source: IARC Monographs Vol. 73 (1999); WHO guideline on non-sugar sweeteners (2023); EFSA/JECFA acceptable daily intake
Saccharin: regulation, sources and other products →Benzyl Alcohol
Benzyl alcohol is both a preservative (permitted up to 1% in the EU) and one of the fragrance substances the EU requires to be named on a label because it can cause contact allergy in sensitised people. It is information for someone who knows they react to it, not a general hazard.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex III and Annex V
Benzyl Alcohol: regulation, sources and other products →Decode Label Analysis
Sodium Lauryl Sulfate is a strong skin and mucous membrane irritant, which may cause irritation in sensitive individuals.
Sodium Saccharin is an intense artificial sweetener that some consumers prefer to avoid.
Sodium Benzoate is a preservative that can form benzene in the presence of vitamin C. While not directly applicable to this product's listed ingredients, it's a known chemical interaction.
Benzyl Alcohol is a declared fragrance allergen, which may be a concern for individuals with fragrance sensitivities.
Combined Effects interactions
Sodium Benzoate can form benzene when combined with Vitamin C (ascorbic acid). While Vitamin C is not listed, this interaction is a known concern for sodium benzoate.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.
The net weight information is not provided in the supplied label data, so the quantity cannot be verified.
This is a promotional offer that cannot be verified from the ingredient list or nutrition information.
The claim of 'Cavity Protection' is a functional benefit that cannot be verified from the ingredient list alone.
The claim of 'Cavity Protection' is a functional benefit that cannot be verified from the ingredient list alone.
The ingredient list does not contain fluoride or parabens.
All listed ingredients are plant-derived or synthetic and do not appear to be animal-derived.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
-
1.
Calcium Carbonate
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2.
Water
-
3.
Glycerin
-
4.
Extracts of Babul
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5.
Bakul
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6.
Lodhra
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7.
Jamun & Akarkara
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8.
Silica
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9.
Sodium Lauryl Sulphate
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10.
Flavor containing Mint and Clove Oil
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11.
Carrageenan
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12.
Sodium Silicate
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13.
Sodium Saccharin
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14.
Sodium Benzoate
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15.
Benzyl Alcohol
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other toothpaste products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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Little joys Little Joys Multivitamin Cavity Protection Toothpaste for Kids 5+ Years 80G
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What are the ingredients in Herb'l Clove Cavity Protection Toothpaste?
The label of Herb'l Clove Cavity Protection Toothpaste lists 15 ingredients, in label order: Calcium Carbonate, Water, Glycerin, Extracts of Babul, Bakul, Lodhra, Jamun & Akarkara, Silica, Sodium Lauryl Sulfate, Flavor containing Mint and Clove Oil, Carrageenan, Sodium Silicate, Sodium Saccharin, Sodium Benzoate, Benzyl Alcohol. Flagged by the analysis: Sodium Lauryl Sulfate, Sodium Saccharin, Benzyl Alcohol, Flavor containing Mint and Clove Oil.
Is Herb'l Clove Cavity Protection Toothpaste safe to use?
Herb'l Clove Cavity Protection Toothpaste scores 5.0/10 on Decode Label (Moderate). This toothpaste contains Sodium Lauryl Sulfate, a surfactant known to irritate skin and mucous membranes, which may be a concern for individuals with sensitive gums or a history of oral irritation. It also includes saccharin, an artificial sweetener, and sodium benzoate, a preservative. Several botanical extracts are listed, but their concentration is likely low.
Why does Herb'l Clove Cavity Protection Toothpaste score 5.0/10?
Flagged in the score: Contains Sodium Lauryl Sulfate, a known irritant. Contains Sodium Saccharin, an artificial sweetener. Also noted: Contains Sodium Benzoate, a preservative with potential interactions.
Who should avoid Herb'l Clove Cavity Protection Toothpaste?
The points the analysis notes are most relevant to: Sensitive gums or oral irritation (Sodium Lauryl Sulfate); Avoiding artificial sweeteners (Saccharin); Avoiding sodium benzoate.
Are the claims on the Herb'l Clove Cavity Protection Toothpaste pack accurate?
Decode Label checked 6 claims against the ingredient list and nutrition panel. "Buy 300g (200g+100g)" — can't be verified from the label. "Get ₹ 15/- off" — can't be verified from the label. "Cavity Protection Toothpaste" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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