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Brand owned by Colgate-Palmolive (United States) · about the brand
Swarna Vedshakti Anticavity Toothpaste
Decode Label Safety Score
How we got 5.0 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This toothpaste contains Sodium Lauryl Sulfate, a known irritant, which is a primary concern for individuals with sensitive oral mucosa or a history of canker sores. While it includes several botanical extracts and essential oils, these are not counted as a formulation strength. The presence of declared fragrance allergens like Eugenol and Benzyl Alcohol means those with fragrance sensitivities should exercise caution. The product also contains fluoride, which is beneficial for dental health but requires supervision for young children to prevent excessive ingestion.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Potassium Nitrate
Irritant surfactant and fragrance allergens in a fluoride toothpaste
This toothpaste contains Sodium Lauryl Sulfate, a common surfactant that can irritate sensitive gums and oral tissues. It also includes several essential oils and extracts, some of which contain declared fragrance allergens like Eugenol and Benzyl Alcohol, relevant for individuals with fragrance sensitivities. Fluoride is present for cavity protection, but young children need supervision to avoid swallowing too much.
Consider this product carefully if you are
- Avoiding certain additives or colours — Sodium Lauryl Sulfate is declared.
Personal check · free
Is this right for you or your family?
Just checking whether the product is safe? The analysis above is yours, no account needed. To know if it is safe for you, your father or your child, add a profile and we check this label against them.
- Allergies. Peanut, milk, gluten, egg and more, checked against the ingredient list.
- Diet. Vegetarian, vegan, Jain, no egg, no dairy.
- Health and goals. Sugar, salt, protein, steady blood sugar, heart-friendly, weight.
- Everyone you buy for. Save a profile for Papa or the kids and switch in one tap.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Other audiences
LimitContains fluoride — use only a pea-sized amount and supervise brushing to limit swallowing.
Why the score is capped
Primary surfactant with recognised irritation potential (EU SCCS)
Rule PC-CAP-05
Undisclosed generic ingredient (specific compound not named)
Rule PC-CAP-08
What's good
Contains fluoride (Sodium Monofluorophosphate) for cavity protection
Includes Potassium Nitrate for tooth sensitivity
Watch out for
Presence of Sodium Lauryl Sulfate, a known irritant
Undisclosed 'Flavours' blend
Presence of declared fragrance allergens (Benzyl Alcohol, Eugenol)
Botanical extracts and essential oils are not counted as a formulation strength
Sodium Saccharin — intense artificial sweetener - widely used in toothpaste; not a classified carcinogen.
Sorbitol — sugar alcohol - excessive intake can cause bloating and a laxative effect.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Sodium Lauryl Sulfate
SLS is an aggressive surfactant that strips skin of its natural oils, disrupts the skin barrier, and can cause contact dermatitis, canker sores, and eye irritation. People with eczema, psoriasis, or sensitive skin should avoid SLS-containing products. It is particularly harsh in oral care products where it contacts mucous membranes.
Regulatory & scientific authority Source: SCCS; American Academy of Dermatology; Herlofson & Barkvoll 1996
Sodium Lauryl Sulfate: regulation, sources and other products →Saccharin (E954)
Saccharin is an approved intense sweetener and is used in small amounts to flavour toothpaste. An earlier rodent-bladder finding was judged not relevant to humans and IARC moved it to Group 3 (not classifiable) in 1999. The WHO (2023) nevertheless advises against relying on non-sugar sweeteners for weight control. In toothpaste the amount swallowed is very small.
Regulatory & scientific authority Source: IARC Monographs Vol. 73 (1999); WHO guideline on non-sugar sweeteners (2023); EFSA/JECFA acceptable daily intake
Saccharin: regulation, sources and other products →Fragrance Allergens (EU-listed)
These are individual fragrance components that are known contact allergens. EU rules require them to be named on the label when present above 0.001% (leave-on) or 0.01% (rinse-off), because "parfum" alone would hide them. Limonene and linalool are especially common and become more allergenic as they oxidise on exposure to air. This is a risk for people who are sensitised, not a general-population hazard.
Regulatory & scientific authority Source: EU Regulation 2023/1545 (extended fragrance-allergen labelling); SCCS opinions on fragrance allergens
Fragrance Allergens (EU-listed): regulation, sources and other products →Sugar Alcohols (Polyols)
Polyols are bulk sweeteners and humectants (also used in toothpaste). They are only partly absorbed, so large amounts can cause gas, bloating and a laxative effect, and EU rules require foods containing them to say "excessive consumption may produce laxative effects". Xylitol is toxic to dogs.
Regulatory & scientific authority Source: EU Regulation 1169/2011 Annex III (polyol labelling statement); EU Regulation 1333/2008
Sugar Alcohols (Polyols): regulation, sources and other products →Fluoride
Fluoride in toothpaste prevents tooth decay; the EU caps it at 0.15% fluorine. Swallowing a lot of toothpaste while the permanent teeth are forming (under about 6 years) can cause dental fluorosis, so children should use a smear or pea-sized amount, be supervised, and spit. For adults it is a benefit, which is why this is information, not a deduction.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex III (max 0.15% fluorine); SCCS opinions on fluoride
Fluoride: regulation, sources and other products →Benzyl Alcohol
Benzyl alcohol is both a preservative (permitted up to 1% in the EU) and one of the fragrance substances the EU requires to be named on a label because it can cause contact allergy in sensitised people. It is information for someone who knows they react to it, not a general hazard.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex III and Annex V
Benzyl Alcohol: regulation, sources and other products →Decode Label Analysis
Sodium Lauryl Sulfate is a strong surfactant and foaming agent known to be a skin and mucous membrane irritant, especially for sensitive individuals or those prone to canker sores. (EU SCCS)
Contains 'Flavours' without specific disclosure of compounds, which can be a concern for transparency and potential allergens.
Contains Benzyl Alcohol and Eugenol, which are declared fragrance allergens and can cause sensitisation in susceptible individuals.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim refers to the expertise used in creation, which cannot be verified from the ingredient list alone.
The claim of 'Strengthening' is a general benefit that cannot be verified from the provided ingredient list.
The claim of 'Anti-Germ' is a functional benefit that cannot be verified from the provided ingredient list without specific efficacy data.
The claim of 'Massage' refers to a usage instruction or sensation, which cannot be verified from the ingredient list.
The claim of 'Gum Care' is a functional benefit that cannot be verified from the provided ingredient list without specific efficacy data.
The ingredient list includes several herbal extracts and oils such as Emblica Officinalis Fruit Extract, Azadirachta Indica Seed Oil, Piper Nigrum Seed Extract, Zingiber Officinale Extract, Cinnamomum Zeylanicum Leaf Oil, Eugenia Caryophyllus Bud Oil, Foeniculum Vulgare Oil, Ocim
The ingredient list includes Sodium Monofluorophosphate, which is an active ingredient commonly used in toothpaste for anticavity protection.
The ingredient list includes 'Flavor' and several essential oils like Cinnamomum Zeylanicum Leaf Oil, Eugenia Caryophyllus Bud Oil, and Foeniculum Vulgare Oil, which contribute to freshness.
All listed ingredients are plant-derived or synthetic, with no animal-derived ingredients present, supporting the 100% Vegetarian claim.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Calcium Carbonate
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2.
Water
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3.
Sorbitol
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4.
Sodium Lauryl Sulfate
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5.
Flavor undisclosed fragrance
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6.
Hydrated Silica
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7.
Sodium Monofluorophosphate
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8.
Cellulose Gum
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9.
Sodium Bicarbonate
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10.
Sodium Silicate
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11.
Benzyl Alcohol
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12.
Potassium Nitrate
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13.
Sodium Saccharin
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14.
Emblica Officinalis Fruit Extract
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15.
Azadirachta Indica Seed Oil
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16.
Piper Nigrum Seed Extract
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17.
Zingiber Officinale Extract
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18.
Cinnamomum Zeylanicum Leaf Oil trace amount
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19.
Eugenia Caryophyllus Bud Oil trace amount
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20.
Foeniculum Vulgare Oil trace amount
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21.
Ocimum Basilicum Oil trace amount
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22.
Aloe Barbadensis Leaf Extract trace amount
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23.
Honey Extract trace amount
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24.
Eugenol
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25.
CI 77491 synthetic colour
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26.
CI 77492 synthetic colour
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
Fragrance allergens are substances EU cosmetics rules require to be named on the label (such as Limonene and Linalool). Fragrant botanicals such as essential oils are grouped with them because they can naturally contain such substances, but they are not on that list. They matter mainly for people with fragrance allergies or already-sensitive skin — not a general-population safety issue. Each named allergen takes a small deduction from the ingredient score, and a high count can cap it; fragrant botanicals take none. Naming them on the label is a transparency positive.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other toothpaste products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Swarna Vedshakti Anticavity Toothpaste?
The label of Swarna Vedshakti Anticavity Toothpaste lists 26 ingredients, in label order: Calcium Carbonate, Water, Sorbitol, Sodium Lauryl Sulfate, Flavours, Hydrated Silica, Sodium Monofluorophosphate, Cellulose Gum, Sodium Bicarbonate, Sodium Silicate, Benzyl Alcohol, Potassium Nitrate, Sodium Saccharin, Emblica Officinalis Fruit Extract, Azadirachta Indica Seed Oil, Piper Nigrum Seed Extract, Zingiber Officinale Extract, Cinnamomum zeylanicum Leaf Oil, Eugenia Caryophyllus Bud Oil, Foeniculum Vulgare Oil, Ocimum Basilicum Oil, Aloe Barbadensis Leaf Extract, Honey Extract, Eugenol, CI 77491, CI 77492. Flagged by the analysis: Sodium Lauryl Sulfate, Sodium Saccharin, Benzyl Alcohol, Sorbitol, Sodium Monofluorophosphate.
Is Swarna Vedshakti Anticavity Toothpaste safe to use?
Swarna Vedshakti Anticavity Toothpaste scores 5.0/10 on Decode Label (Moderate). This toothpaste contains Sodium Lauryl Sulfate, a common surfactant that can irritate sensitive gums and oral tissues. It also includes several essential oils and extracts, some of which contain declared fragrance allergens like Eugenol and Benzyl Alcohol, relevant for individuals with fragrance sensitivities. Fluoride is present for cavity protection, but young children need supervision to avoid swallowing too much.
Why does Swarna Vedshakti Anticavity Toothpaste score 5.0/10?
Flagged in the score: Presence of Sodium Lauryl Sulfate, a known irritant. Presence of declared fragrance allergens (Benzyl Alcohol, Eugenol). Also noted: Undisclosed 'Flavours' blend.
Who should avoid Swarna Vedshakti Anticavity Toothpaste?
The points the analysis notes are most relevant to: Sensitive oral mucosa or canker sores; Fragrance allergy or sensitivity; Avoiding Sodium Lauryl Sulfate.
Does Swarna Vedshakti Anticavity Toothpaste contain allergens?
Yes — the label lists 1 fragrance allergen: Eugenol. These matter mainly if you have sensitive skin or a known fragrance allergy.
Are the claims on the Swarna Vedshakti Anticavity Toothpaste pack accurate?
Decode Label checked 9 claims against the ingredient list and nutrition panel. "Created with Ayurvedic Expertise" — can't be verified from the label. "Strengthening" — can't be verified from the label. "Anti-Germ" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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