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Brand owned by Haleon (United Kingdom) · about the brand
PRONAMEL Daily Protection
Decode Label Safety Score
How we got 7.3 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This toothpaste is generally suitable for adults, offering benefits for sensitivity and cavity protection. However, individuals with sensitive skin or fragrance allergies should be aware of the declared fragrance allergens Limonene and Anise Alcohol, as well as Mentha Piperita Oil and Anethole, which contribute to the flavour profile. Young children require supervision due to fluoride content and the presence of menthol/peppermint oil.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Potassium Nitrate
Fluoride toothpaste with sensitivity relief, contains declared fragrance allergens
This toothpaste provides fluoride for cavity protection and potassium nitrate for sensitivity. It contains several flavouring agents, including Mentha Piperita Oil, Anethole, Carvone, Limonene, and Anise Alcohol, some of which are declared fragrance allergens. Young children should be supervised during brushing due to fluoride and menthol content.
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- Allergies. Peanut, milk, gluten, egg and more, checked against the ingredient list.
- Diet. Vegetarian, vegan, Jain, no egg, no dairy.
- Health and goals. Sugar, salt, protein, steady blood sugar, heart-friendly, weight.
- Everyone you buy for. Save a profile for Papa or the kids and switch in one tap.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Triggered by CI 42090 — a synthetic colour on our aromatic-amine watch list (impurity risk). A colour-quality caution, not a finding that this product contains a carcinogen.
Infants under 1
AvoidContains Menthol and Mentha Piperita Oil, which are not recommended due to potential breathing reflex risk.
Other audiences
LimitContains fluoride — use only a pea-sized amount and supervise brushing to limit swallowing.
What's good
Contains Potassium Nitrate for tooth sensitivity relief
Includes Sodium Fluoride for effective cavity protection
Watch out for
Undisclosed 'Aroma' blend raises transparency concerns and may contain allergens
Presence of declared fragrance allergens (Limonene, Anise Alcohol) may affect sensitive individuals
Menthol and Mentha Piperita Oil are not suitable for infants and toddlers
Ethoxylated ingredient PEG-6 may contain trace 1,4-dioxane impurity
Sodium Saccharin — intense artificial sweetener - widely used in toothpaste; not a classified carcinogen.
CI 42090 — permitted cosmetic colourant - the EU limits where on the body each may be used.
Cocamidopropyl Betaine — mild surfactant - a recognised contact allergen, mostly through manufacturing impurities.
Sorbitol — sugar alcohol - excessive intake can cause bloating and a laxative effect.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Saccharin (E954)
Saccharin is an approved intense sweetener and is used in small amounts to flavour toothpaste. An earlier rodent-bladder finding was judged not relevant to humans and IARC moved it to Group 3 (not classifiable) in 1999. The WHO (2023) nevertheless advises against relying on non-sugar sweeteners for weight control. In toothpaste the amount swallowed is very small.
Regulatory & scientific authority Source: IARC Monographs Vol. 73 (1999); WHO guideline on non-sugar sweeteners (2023); EFSA/JECFA acceptable daily intake
Saccharin: regulation, sources and other products →Menthol and Peppermint Oil
Menthol, the main component of peppermint oil, can trigger a reflex that slows or stops breathing in babies when applied or inhaled near the face. The European Medicines Agency herbal monograph for peppermint oil contraindicates it under 2 years of age because of this laryngospasm risk, and does not recommend it between 2 and 4 years because there is not enough experience. For adults and older children it is a normal cooling and flavouring agent in toothpaste and body products, and can irritate sensitive skin at higher strengths.
Regulatory & scientific authority Source: EMA/HMPC European Union herbal monograph on Mentha x piperita L., aetheroleum
Menthol and Peppermint Oil: regulation, sources and other products →Fragrance Allergens (EU-listed)
These are individual fragrance components that are known contact allergens. EU rules require them to be named on the label when present above 0.001% (leave-on) or 0.01% (rinse-off), because "parfum" alone would hide them. Limonene and linalool are especially common and become more allergenic as they oxidise on exposure to air. This is a risk for people who are sensitised, not a general-population hazard.
Regulatory & scientific authority Source: EU Regulation 2023/1545 (extended fragrance-allergen labelling); SCCS opinions on fragrance allergens
Fragrance Allergens (EU-listed): regulation, sources and other products →Fragrance
"Fragrance" or "parfum" is a catch-all term that can conceal a blend of hundreds of undisclosed chemicals, including known allergens, sensitisers, and potential endocrine disruptors. The EU now mandates disclosure of 82 specific fragrance allergens. People with fragrance sensitivity, asthma, or contact dermatitis should prefer fragrance-free products.
Regulatory & scientific authority Source: EU Regulation 2023/1545; IFRA
Fragrance: regulation, sources and other products →Cocamidopropyl Betaine
Cocamidopropyl betaine is the usual "gentle" co-surfactant in shampoos, face washes and baby washes. It was named Allergen of the Year by the American Contact Dermatitis Society in 2004; the reactions are attributed mainly to impurities (amidoamine, DMAPA) and are uncommon, but it is a common cause of surfactant allergy in people with eczema.
Peer-reviewed research Source: American Contact Dermatitis Society - Allergen of the Year 2004; contact-dermatitis literature
Cocamidopropyl Betaine: regulation, sources and other products →Sugar Alcohols (Polyols)
Polyols are bulk sweeteners and humectants (also used in toothpaste). They are only partly absorbed, so large amounts can cause gas, bloating and a laxative effect, and EU rules require foods containing them to say "excessive consumption may produce laxative effects". Xylitol is toxic to dogs.
Regulatory & scientific authority Source: EU Regulation 1169/2011 Annex III (polyol labelling statement); EU Regulation 1333/2008
Sugar Alcohols (Polyols): regulation, sources and other products →Fluoride
Fluoride in toothpaste prevents tooth decay; the EU caps it at 0.15% fluorine. Swallowing a lot of toothpaste while the permanent teeth are forming (under about 6 years) can cause dental fluorosis, so children should use a smear or pea-sized amount, be supervised, and spit. For adults it is a benefit, which is why this is information, not a deduction.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex III (max 0.15% fluorine); SCCS opinions on fluoride
Fluoride: regulation, sources and other products →Synthetic Cosmetic Colourants (CI)
These Colour Index (CI) numbers are colourants on the EU list of permitted cosmetic colours, each with conditions on where it may be used (for example, some are allowed only in products that do not stay in contact with mucous membranes). A listed colour in a product used as directed is not a finding of harm; the colour serves only to colour the product, and this is information for anyone who prefers to avoid synthetic dyes.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex IV (permitted colourants); SCCS opinions on colourants
Synthetic Cosmetic Colourants (CI): regulation, sources and other products →Polyethylene Glycols (PEGs)
PEG ingredients are made by ethoxylation, which can leave traces of ethylene oxide (IARC Group 1) and 1,4-dioxane (IARC Group 2B) unless removed. Good manufacturing removes them, so the ingredient itself is not a hazard, but the label cannot tell you whether it was done well. PEGs should not be applied to broken skin.
Regulatory & scientific authority Source: IARC Monographs Vol. 100F (ethylene oxide) and Vol. 71 (1,4-dioxane); Cosmetic Ingredient Review
Polyethylene Glycols (PEGs): regulation, sources and other products →Decode Label Analysis
Contains 'Aroma', an undisclosed fragrance blend, which can be a source of common allergens and raises transparency concerns.
Contains Menthol and Mentha Piperita Oil, which are not recommended for infants and toddlers due to potential breathing reflex risk.
Contains declared fragrance allergens Limonene and Anise Alcohol, which may cause sensitisation in individuals with sensitive skin or fragrance allergies.
Contains Sodium Fluoride for cavity protection. Young children should use a pea-sized amount and be supervised to limit swallowing.
PEG-6 is an ethoxylated ingredient that may carry a 1,4-dioxane residue, classified by IARC as Group 2B (possibly carcinogenic to humans). The EU SCCS considers 1,4-dioxane at or below 10 ppm in a finished cosmetic safe.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim 'Daily Protection' is a general benefit statement that cannot be verified from the provided ingredient list or other label information.
The claim 'Advanced Enamel Protection' is a general benefit statement that cannot be verified from the provided ingredient list or other label information.
The claim 'Helps Rebuild, Strengthen & Refresh' is a general benefit statement that cannot be verified from the provided ingredient list or other label information.
The claim 'DENTIST RECOMMENDED BRAND' is a marketing claim that cannot be verified from the provided ingredient list or other label information.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
WaterAqua
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2.
Sorbitol
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3.
Hydrated Silica
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4.
Glycerin
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5.
Potassium Nitrate
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6.
PEG-6
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7.
Cocamidopropyl Betaine
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8.
Aroma undisclosed fragrance
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9.
Xanthan Gum
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10.
Menthol
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11.
Sodium Saccharin
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12.
Sodium Fluoride
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13.
Mentha Piperita Oil trace amount
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14.
Anethole
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15.
Sodium Hydroxide
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16.
Carvone
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17.
Limonene
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18.
Anise Alcohol
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19.
CI 42090 synthetic colour
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
Fragrance allergens are substances EU cosmetics rules require to be named on the label (such as Limonene and Linalool). Fragrant botanicals such as essential oils are grouped with them because they can naturally contain such substances, but they are not on that list. They matter mainly for people with fragrance allergies or already-sensitive skin — not a general-population safety issue. Each named allergen takes a small deduction from the ingredient score, and a high count can cap it; fragrant botanicals take none. Naming them on the label is a transparency positive.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other toothpaste products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in PRONAMEL Daily Protection?
The label of PRONAMEL Daily Protection lists 19 ingredients, in label order: Water, Sorbitol, Hydrated Silica, Glycerin, Potassium Nitrate, PEG-6, Cocamidopropyl Betaine, Aroma, Xanthan Gum, Menthol, Sodium Saccharin, Sodium Fluoride, Mentha Piperita Oil, Anethole, Sodium Hydroxide, Carvone, Limonene, Anise Alcohol, CI 42090. Flagged by the analysis: Aroma, Sodium Saccharin, CI 42090, Cocamidopropyl Betaine, Menthol and 4 more.
Is PRONAMEL Daily Protection safe to use?
PRONAMEL Daily Protection scores 7.3/10 on Decode Label (Favorable). This toothpaste provides fluoride for cavity protection and potassium nitrate for sensitivity. It contains several flavouring agents, including Mentha Piperita Oil, Anethole, Carvone, Limonene, and Anise Alcohol, some of which are declared fragrance allergens. Young children should be supervised during brushing due to fluoride and menthol content.
Why does PRONAMEL Daily Protection score 7.3/10?
Flagged in the score: Undisclosed 'Aroma' blend raises transparency concerns and may contain allergens. Menthol and Mentha Piperita Oil are not suitable for infants and toddlers. Also noted: Presence of declared fragrance allergens (Limonene, Anise Alcohol) may affect sensitive individuals.
Who should avoid PRONAMEL Daily Protection?
The points the analysis notes are most relevant to: Sensitive skin or fragrance allergies (Limonene, Anise Alcohol); Infants and toddlers (Menthol, Mentha Piperita Oil).
Is PRONAMEL Daily Protection suitable for babies or young children?
Infants under 1: Avoid.
Does PRONAMEL Daily Protection contain allergens?
Yes — the label lists 2 fragrance allergens: Limonene and Anise Alcohol. These matter mainly if you have sensitive skin or a known fragrance allergy.
Are the claims on the PRONAMEL Daily Protection pack accurate?
Decode Label checked 4 claims against the ingredient list and nutrition panel. "Daily Protection" — can't be verified from the label. "Advanced Enamel Protection" — can't be verified from the label. "Helps Rebuild, Strengthen & Refresh" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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