Pack image shown to identify the product. Decode Label is independent of Close Up and is not sponsored or endorsed by it. Trademarks
Everfresh+ Zinc Fresh Technology
Decode Label Safety Score
How we got 5.0 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This toothpaste contains Sodium Lauryl Sulfate, a known irritant for oral mucous membranes, which may not be suitable for individuals with sensitive gums or a history of canker sores. The presence of undisclosed 'Flavours' also limits transparency for those with specific sensitivities. While it includes beneficial fluoride for cavity protection, the formulation's irritant potential and lack of flavour transparency are its main drawbacks.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Hydrated Silica
- Zinc sulfate
Fluoride toothpaste with irritant surfactant and undisclosed flavours
This toothpaste provides fluoride for cavity protection but contains Sodium Lauryl Sulfate, a common surfactant that can irritate sensitive gums and oral tissues. The specific 'Flavours' are not disclosed, which may be a concern for individuals with allergies or sensitivities to certain flavouring agents. It also contains Titanium Dioxide, which is banned as a food additive in the EU due to genotoxicity concerns when ingested, though its topical use in toothpaste is considered safe.
Consider this product carefully if you are
- Avoiding certain additives or colours — CI 77891 and Sodium Lauryl Sulfate are declared.
Personal check · free
Is this right for you or your family?
Just checking whether the product is safe? The analysis above is yours, no account needed. To know if it is safe for you, your father or your child, add a profile and we check this label against them.
- Allergies. Peanut, milk, gluten, egg and more, checked against the ingredient list.
- Diet. Vegetarian, vegan, Jain, no egg, no dairy.
- Health and goals. Sugar, salt, protein, steady blood sugar, heart-friendly, weight.
- Everyone you buy for. Save a profile for Papa or the kids and switch in one tap.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Triggered by CI 16035 — a synthetic colour on our aromatic-amine watch list (impurity risk). A colour-quality caution, not a finding that this product contains a carcinogen.
Other audiences
LimitContains fluoride — use only a pea-sized amount and supervise brushing to limit swallowing, as excessive ingestion can lead to fluorosis.
Why the score is capped
Primary surfactant with recognised irritation potential (EU SCCS)
Rule PC-CAP-05
Undisclosed generic ingredient (specific compound not named)
Rule PC-CAP-08
What's good
Contains Sodium Fluoride for effective cavity protection
Includes Zinc Sulfate for antimicrobial benefits
Watch out for
Sodium Lauryl Sulfate (SLS) can be an oral irritant for sensitive individuals
Undisclosed 'Flavours' limit transparency for those with specific sensitivities
Sodium Saccharin — intense artificial sweetener - widely used in toothpaste; not a classified carcinogen.
CI 16035 — permitted cosmetic colourant - the EU limits where on the body each may be used.
Sorbitol — sugar alcohol - excessive intake can cause bloating and a laxative effect.
CI 16255 — permitted cosmetic colourant - the EU limits where on the body each may be used.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Titanium Dioxide (E171)
EFSA concluded in 2021 that titanium dioxide can no longer be considered safe as a food additive, citing genotoxicity concerns, and the EU banned its use in food from August 2022. It is still used in some cosmetics where skin absorption is the concern. Indian regulations are under review.
Regulatory & scientific authority Source: EFSA 2021; EU Regulation 2022/63
Titanium Dioxide: regulation, sources and other products →Sodium Lauryl Sulfate
SLS is an aggressive surfactant that strips skin of its natural oils, disrupts the skin barrier, and can cause contact dermatitis, canker sores, and eye irritation. People with eczema, psoriasis, or sensitive skin should avoid SLS-containing products. It is particularly harsh in oral care products where it contacts mucous membranes.
Regulatory & scientific authority Source: SCCS; American Academy of Dermatology; Herlofson & Barkvoll 1996
Sodium Lauryl Sulfate: regulation, sources and other products →Saccharin (E954)
Saccharin is an approved intense sweetener and is used in small amounts to flavour toothpaste. An earlier rodent-bladder finding was judged not relevant to humans and IARC moved it to Group 3 (not classifiable) in 1999. The WHO (2023) nevertheless advises against relying on non-sugar sweeteners for weight control. In toothpaste the amount swallowed is very small.
Regulatory & scientific authority Source: IARC Monographs Vol. 73 (1999); WHO guideline on non-sugar sweeteners (2023); EFSA/JECFA acceptable daily intake
Saccharin: regulation, sources and other products →Sugar Alcohols (Polyols)
Polyols are bulk sweeteners and humectants (also used in toothpaste). They are only partly absorbed, so large amounts can cause gas, bloating and a laxative effect, and EU rules require foods containing them to say "excessive consumption may produce laxative effects". Xylitol is toxic to dogs.
Regulatory & scientific authority Source: EU Regulation 1169/2011 Annex III (polyol labelling statement); EU Regulation 1333/2008
Sugar Alcohols (Polyols): regulation, sources and other products →Fluoride
Fluoride in toothpaste prevents tooth decay; the EU caps it at 0.15% fluorine. Swallowing a lot of toothpaste while the permanent teeth are forming (under about 6 years) can cause dental fluorosis, so children should use a smear or pea-sized amount, be supervised, and spit. For adults it is a benefit, which is why this is information, not a deduction.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex III (max 0.15% fluorine); SCCS opinions on fluoride
Fluoride: regulation, sources and other products →Synthetic Cosmetic Colourants (CI)
These Colour Index (CI) numbers are colourants on the EU list of permitted cosmetic colours, each with conditions on where it may be used (for example, some are allowed only in products that do not stay in contact with mucous membranes). A listed colour in a product used as directed is not a finding of harm; the colour serves only to colour the product, and this is information for anyone who prefers to avoid synthetic dyes.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex IV (permitted colourants); SCCS opinions on colourants
Synthetic Cosmetic Colourants (CI): regulation, sources and other products →Decode Label Analysis
Sodium Lauryl Sulfate (SLS) is a strong surfactant and foaming agent known to be an irritant to skin and mucous membranes. In oral care products, it can potentially cause oral irritation, dryness, or contribute to canker sores in sensitive individuals.
The term 'Flavours' indicates an undisclosed blend of flavouring agents. This lack of specific ingredient disclosure can be a concern for individuals with allergies or sensitivities to certain flavour compounds.
Titanium Dioxide (CI 77891) is banned as a food additive in the EU due to genotoxicity concerns when ingested. However, in toothpaste, it is used topically as a whitening agent and is largely spat out, with limited systemic exposure, making its use in this context generally considered safe.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim 'NEW' is a temporal marketing statement that cannot be verified from the provided ingredient list or nutrition data.
The claim '18 HOURS FRESH BREATH' is a performance claim that cannot be verified from the provided ingredient list or nutrition data.
The product name includes 'EVERFRESH+', which is present in the product name.
The product name includes 'ZINC FRESH TECHNOLOGY', and Zinc Sulphate is listed in the ingredients.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
16 entries as printed on the label · 15 distinct ingredients (some are declared more than once).
-
1.
SorbitolSORBITOL
-
2.
WaterWATER
-
3.
Hydrated SilicaHYDRATED SILICA
-
4.
Sodium Lauryl SulfateSODIUM LAURYL SULPHATE
-
5.
Flavor undisclosed fragranceFLAVOR
-
6.
Cellulose GumCELLULOSE GUM
-
7.
Xanthan GumXANTHAN GUM
-
8.
Sodium SaccharinSODIUM SACCHARIN
-
9.
Sodium FluorideSODIUM FLUORIDE
-
10.
Zinc SulphateZINC SULPHATE
-
11.
Sodium HydroxideSODIUM HYDROXIDE
-
12.
Synthetic FluorphlogopiteSYNTHETIC FLUORPHLOGOPITE
-
13.
CI 77891 listed twice synthetic colour
-
14.
CI 16255 synthetic colour
-
15.
CI 77891 listed twice synthetic colour
-
16.
CI 16035 synthetic colour
Listed twice: an ingredient appears more than once in the same part of the list. This may indicate two separate ingredient blends in the formulation, or a duplication in how the label was recorded.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other toothpaste products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Also on this shelf
More Toothpaste products we've analysed, in name order.
-
Colgate Dental Cream Anticavity Toothpaste Strong Teeth
See the analysis
-
Thermodent DR.JAIKARAN Thermodent Sensitive Care Herbal Toothpaste
See the analysis
-
Fang Fang Farm Mint Natural Toothpaste
See the analysis
-
Fang Farm Mint Toothpaste
See the analysis
-
Fang Forest Essence Toothpaste
See the analysis
-
Dabur Herb'l Clove Cavity Protection Toothpaste
See the analysis
What are the ingredients in Everfresh+ Zinc Fresh Technology?
The label of Everfresh+ Zinc Fresh Technology lists 15 ingredients, in label order: Sorbitol, Water, Hydrated Silica, Sodium Lauryl Sulfate, Flavours, Cellulose Gum, Xanthan Gum, Sodium Saccharin, Sodium Fluoride, Zinc sulfate, Sodium Hydroxide, Synthetic Fluorphlogopite, CI 16255, CI 77891, CI 16035. Flagged by the analysis: Sodium Lauryl Sulfate, CI 77891, Sodium Saccharin, CI 16035, Sorbitol and 2 more.
Is Everfresh+ Zinc Fresh Technology safe to use?
Everfresh+ Zinc Fresh Technology scores 5.0/10 on Decode Label (Moderate). This toothpaste provides fluoride for cavity protection but contains Sodium Lauryl Sulfate, a common surfactant that can irritate sensitive gums and oral tissues. The specific 'Flavours' are not disclosed, which may be a concern for individuals with allergies or sensitivities to certain flavouring agents. It also contains Titanium Dioxide, which is banned as a food additive in the EU due to genotoxicity concerns when ingested, though its topical use in toothpaste is considered safe.
Why does Everfresh+ Zinc Fresh Technology score 5.0/10?
Flagged in the score: Sodium Lauryl Sulfate (SLS) can be an oral irritant for sensitive individuals. Sodium Saccharin — intense artificial sweetener - widely used in toothpaste; not a classified carcinogen. Also noted: Undisclosed 'Flavours' limit transparency for those with specific sensitivities.
Who should avoid Everfresh+ Zinc Fresh Technology?
The points the analysis notes are most relevant to: Sensitive gums or oral mucosa; History of canker sores; Allergies to undisclosed flavouring agents.
Are the claims on the Everfresh+ Zinc Fresh Technology pack accurate?
Decode Label checked 4 claims against the ingredient list and nutrition panel. "NEW" — can't be verified from the label. "18 HOURS FRESH BREATH" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
Reader reviews
How the product performed for people who used it — taste, value, everyday experience. Separate from the Decode Label score above, which rates what is on the label.
Sign in to leave a review.
Sign in →No reviews yet — be the first to share your experience.
Help us keep this accurate
Two quick questions about our analysis — not about the product.
Was this analysis helpful?
Tells us whether the breakdown above actually answered your question.
0 of 0 readers found this analysis helpful
Does your pack match this page?
Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
Report Error
If you believe this score is inaccurate, provide details below. Our team reviews every report and will update the rating if warranted.
Report submitted
Our team will review your report and update the rating if the evidence warrants it. Thank you for helping keep our data accurate.
Share this product
Everfresh+ Zinc Fresh Technology
Link copied — paste it in your Instagram bio or Story!