Potato Popped Chips Pasta Cheese Flavour by BRB — product pack

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BRB

Potato Popped Chips Pasta Cheese Flavour

Veg Vegan food
5.7 Moderate

Decode Label Safety Score

Nutrition · 40% 4.3/10
Ingredient safety · 30% 9.8/10
Processing · 20% 2.0/10
Marketing · 10% 6.2/10
How we got 5.7 Show
Weighted score 5.7/10
Final score 5.7/10 · Moderate

Methodology v3.1 (updated 8 Oct 2026) — what changed

This snack product is primarily potato-based, with rice bran oil and a seasoning blend. The main nutritional concerns stem from the seasoning, which contributes to high levels of sodium and added sugar. The presence of flavour enhancer Disodium 5'-ribonucleotides (635) and acidity regulators Citric Acid (330) and Lactic Acid (270) are common in processed snacks. While the product is generally safe for healthy adults in moderation, its high sodium and sugar content, along with the presence of certain additives, make it less suitable for young children and individuals monitoring their intake of these nutrients.

High sodium and sugar content; contains common food additives

This potato-based snack contains significant amounts of sodium and added sugar from its seasoning blend, which is a common concern in processed foods. It also includes flavour enhancers and acidity regulators typical of snack products. While generally safe for adults in moderation, those monitoring sugar and salt intake, especially young children, should consume it cautiously.

Okay for: Healthy adults in moderation

Declared allergens: Milk and Soy

Milk· the pack’s allergen statement Soy· the pack’s allergen statement

Relevant if you have any of these allergies or intolerances.

Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.

Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Ultra-Processing & Refined Carbs Significant concern · 3.0/10
Flavour Enhancers & MSG Significant concern · 3.0/10
Overall Nutritional Value Moderate concern · 4.3/10
Preservatives & Additives Moderate concern · 5.0/10
Added & Hidden Sugar Minor concern · 6.0/10
Unhealthy Fats (Trans & Saturated) Minor concern · 6.0/10

Saturated fat 0.8 g · trans fat 0 g per serving

Protein & Fibre Content Minor concern · 6.0/10
Excess Sodium & Salt Minor concern · 7.0/10
Artificial Colours & Dyes No concern identified · 8.0/10
Artificial Sweeteners No concern identified · 8.0/10

Toddlers & young children (1–5)

Limit

The product's high sodium and added sugar content may not be suitable for regular consumption by young children, as excessive intake can contribute to long-term health issues.

Watch out for

High sodium content from Iodized Salt, which can be a concern for blood pressure and overall health when consumed in excess.

Added Sugar contributes to the overall sugar content, which should be consumed in moderation as part of a balanced diet.

Contains Milk Solids and Cheese Powder, which are common allergens for individuals with dairy allergies.

Spices and Condiments — a blend of flavouring agents, contributing to the product's taste profile.

Decode Label Analysis

Contains Disodium 5'-ribonucleotides (635), a flavour enhancer that contributes to the ultra-processed nature of the snack and may cause sensitivity in some individuals.

Claim check

1 claim not supported by label data

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

!
"60% LESS FAT*" Not supported by label data

The label does not provide a comparison product or baseline to verify the '60% less fat' claim.

?
"SQUAD PACK. SHARE-WORTHY!" Can't verify

This is a subjective marketing statement that cannot be verified from the provided label information.

?
"NOT BAKED. NOT FRIED." Can't verify

The label does not provide information about the cooking method to confirm or deny this claim.

✓
"NO PALM OIL" Checks out

The ingredient list does not include palm oil; it lists rice bran oil.

RICE BRAN OIL
✓
"SWEET & SAVOURY" Checks out

The ingredients list sugar and iodized salt, supporting both sweet and savoury notes.

SUGAR IODIZED SALT

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Dried Potato 78%
    DRIED POTATO (78%)
  • 2.
    Rice Bran Oil
    RICE BRAN OIL
  • 3.
    Spices and Condiments
    SPICES AND CONDIMENTS (SUGAR, IODIZED SALT, MALTODEXTRIN, MILK SOLIDS, NON-DAIRY CREAMER, CHEESE POWDER, FLAVOUR ENHANCER (635)^, ANTICAKING AGENT (551, 341(III))^^, YEAST EXTRACT, ACIDITY REGULATOR (330, 270)^)

In label order — normally largest quantity first. Select a row for the full write-up and sources.

These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.

Milk Allergen on the label: the pack’s allergen statement
Allergen
Soy Allergen on the label: the pack’s allergen statement
Allergen
High in sodium
Nutrition (per serving) Serving: 25g
Energy 111 kcal
Protein 1.7 g
Carbohydrate 17.4 g
Total Sugars 1.8 g
Added Sugars 1.3 g
Total Fat 3.5 g
Saturated Fat 0.8 g
Trans Fat 0 g
Sodium 194.9 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), calculated from the declared serving — this label prints per-serving figures only.

Compare with other chips snacks products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

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What are the ingredients in Potato Popped Chips Pasta Cheese Flavour?

The label of Potato Popped Chips Pasta Cheese Flavour lists 3 ingredients, in label order: Dried potato, Rice Bran Oil, Spices and Condiments. Flagged by the analysis: Spices and Condiments.

Is Potato Popped Chips Pasta Cheese Flavour safe to eat?

Potato Popped Chips Pasta Cheese Flavour scores 5.7/10 on Decode Label (Moderate). This potato-based snack contains significant amounts of sodium and added sugar from its seasoning blend, which is a common concern in processed foods. It also includes flavour enhancers and acidity regulators typical of snack products. While generally safe for adults in moderation, those monitoring sugar and salt intake, especially young children, should consume it cautiously.

Why does Potato Popped Chips Pasta Cheese Flavour score 5.7/10?

What the analysis notes: High sodium content from Iodized Salt, which can be a concern for blood pressure and overall health when consumed in excess. Added Sugar contributes to the overall sugar content, which should be consumed in moderation as part of a balanced diet. Contains Milk Solids and Cheese Powder, which are common allergens for individuals with dairy allergies.

Who should avoid Potato Popped Chips Pasta Cheese Flavour?

The points the analysis notes are most relevant to: Monitoring sodium intake; Monitoring added sugar intake; Sensitive to flavour enhancers (Disodium 5'-ribonucleotides); Children under 5 due to high sodium and sugar; Milk allergy / lactose intolerance.

Is Potato Popped Chips Pasta Cheese Flavour suitable for babies or young children?

Toddlers & young children (1–5): Limit.

Does Potato Popped Chips Pasta Cheese Flavour contain allergens?

Yes — the ingredient list contains milk (the pack’s allergen statement) and soy (the pack’s allergen statement). Check the allergen statement on the pack too if you have a diagnosed allergy.

Does Potato Popped Chips Pasta Cheese Flavour contain milk?

Yes — the ingredient list names the pack’s allergen statement. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.

Does Potato Popped Chips Pasta Cheese Flavour contain soy?

Yes — the ingredient list names the pack’s allergen statement. People with soy allergy should treat it as containing soy, and check the allergen statement on the pack too.

How much sugar is in Potato Popped Chips Pasta Cheese Flavour?

7.2 g of total sugar per 100 g. The label declares 5.2 g of that as added sugar per 100 g.

Is Potato Popped Chips Pasta Cheese Flavour high in salt?

Yes — 780 mg of sodium per 100 g (about 1.95 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.

Are the claims on the Potato Popped Chips Pasta Cheese Flavour pack accurate?

Decode Label checked 5 claims against the ingredient list and nutrition panel. "60% LESS FAT*" — misleading. "SQUAD PACK. SHARE-WORTHY!" — can't be verified from the label. "NOT BAKED. NOT FRIED." — can't be verified from the label.

Is Potato Popped Chips Pasta Cheese Flavour vegetarian?

Potato Popped Chips Pasta Cheese Flavour is marked vegetarian, and contains no animal-derived ingredients.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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